Ikea Catalogue becomes bookbook: a great Apple-spoofing video (and a great marketing tool too!)

Once again we’re getting the 2015 Ikea Catalogue filled with (nice) pictures, products and suggestions.

Ikea Catalogue is not just the Ikea’s best selling item (even though it’s free) beyond meatballs and Billys shelves, it’s a dramatically powerful marketing tool.
According to Ikea:

Last year 198 million copies of the catalogue were printed in 56 editions and 27 languages.

Ikea has just released a video that’s going to be a smash hit: the introduction to the bookbook in an obvious Apple-spoofing style.

Still waiting for the next iPad? 😉

This entry was posted in Case Study, Digital media, Ikea, Marketing, Mobile advertisement, Mobile marketing, Video, Web Marketing, Youtube and tagged , , , , , . Bookmark the permalink.