Category Archives: Advertising

Halloween? Creepy backup software ads from the past!

Data back-up as a nightmare? Ok, just for Halloween let’s take a look at these creepy magazine ads for a couple of (ancient) backup software back from the very early 80s: Ecosoft’s Archivist for CP/M-based computers and Locksmith 5.0 for … Continue reading

Posted in Advertising, Apple, Retrocomputer, Software, Tech industry, Vintage computer | Tagged , , , , , | Leave a comment

Apple’s #BendGate has sparkled several bright marketing and fun ideas!

Ok, there’s too much hype about the recent iPhone 6+ #BendGate: supposedly, some iPhone 6+ early users reported bending and/or cracking of the brand new giant iPhone. Be it true or not (too much speculations and little investigation), the #BendGate, … Continue reading

Posted in Advertising, Fun, Gadget, iOS, iPhone, Marketing, Media, Mobile phone, Social Life, Social marketing, Social Media, Social news, Social value, Tech industry, Technology, Twitter, Twitter hashtag, Web Marketing | Tagged , , , , , , , | Leave a comment

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

It’s that simple: KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights. Nice use of technology for marketing. Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles … Continue reading

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment

How the future of electronic communications looked like in 1982: Compuserve’s “Welcome to someday”

$5 per hour: that’s how much it cost in 1982 to get on the ‘Net. Well, actually, not Internet: just Compuserve, with its e-mail services. As Wikipedia reports: The original CompuServe Information Service, later rebranded as CompuServe Classic, was shut … Continue reading

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10 digital marketing key data about 2013 that will be useful in 2014

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

The Tablet Newspaper as seen in 1994

Knight Ridder (back then a media behemoth) produced a video that, back in 1994, depicts a tablet delivering news… We may still use computers to create information but we’ll use the tablet to interact with information. It’s an interesting piece … Continue reading

Posted in Advertising, News, Report, Research, Tablet, Tablet wars, Technology | Tagged , , , , , , , | Leave a comment

Concept commercial: how Apple though 1997 would be as seen from 1987…

This is actually computing archaeology… Here comes a concept commercial (never aired, AFAIK) from Apple with a very curious forecasting of 10 years from… 1987. This is how John Sculley (along with all the guys running Apple those days) imagined … Continue reading

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An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Foursquare meets business users with ‘Foursquare for Business’ App

News from the check-in king: Foursquare For Business, an iOS app designed to let business owners manage specials and view analytics. Foursquare for Business, introduced on Tuesday, promises to let businesses attract customers by posting “beautiful photo updates, view recent … Continue reading

Posted in Advertising, App world, Apple, Brand, Business, Business Intelligence, Case Study, Facebook, FourSquare, Geotagging, Social Media, Social network, Social survey, Social value | Tagged , | Leave a comment

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading

Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment