Category Archives: Italy

QR Code Shopping in subway stations in Milan, Italy: klikkapromo.it introduces virtual supermarkets

Posted on November 16, 2012 by Stefano

On January I wrote about South Korea’s Tesco big hit with QR Code shopping concept. Today I spotted in Milan, Italy, a similar idea where an italian discount-hunting website, klikkapromo.it, is promoting several goods along with QR-Code. The idea is … Continue reading →

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Posted in Business, Business Model, Case Study, Digital life, Digital media, Italy, Marketing, Mobile advertisement, Mobile marketing, Mobile phone, Online shopping, QR Code | Tagged , , , , , , | Leave a comment

Math lessons and e-learning support on Facebook? Students in Venice, Italy, say ‘I LIKE IT’!

Posted on December 29, 2011 by Stefano

Facebook turned into e-learning support in Venice: a great case study where Math lessons meet social networks – and students too! For sure it’s not the first time I read about Facebook being leveraged as a learning-support tool in university … Continue reading →

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Posted in Case Study, Collaborative Work, E-learning, Educational, Europe, Facebook, Facebook Pages, Italy, Social initiatives, Social Life, Social Media, Social network, Social news, Social survey, University, User Engagement, User survey | Tagged , , , , , | Leave a comment

Peugeot iON electric car: wall advertising in Milan that’s really green!

Posted on July 25, 2011 by Stefano

Peugeot iON along with Milan’s municipality has unveiled a city-wide compaign to launch the all-electric Peugeot iON car. Part of this campaign is summarized by green walls, vertical gardens just like the one in my photo, that attempt to reduce … Continue reading →

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Posted in Advertising, Automotive, Car, Electric Car, Energy, Energy efficiency, Green, Green Advertisement, Italy, Marketing | Tagged , , , , , , | 1 Comment