Category Archives: Mobile advertisement

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

QR Code Shopping in subway stations in Milan, Italy: klikkapromo.it introduces virtual supermarkets

On January I wrote about South Korea’s Tesco big hit with QR Code shopping concept. Today I spotted in Milan, Italy, a similar idea where an italian discount-hunting website, klikkapromo.it, is promoting several goods along with QR-Code. The idea is … Continue reading

Posted in Business, Business Model, Case Study, Digital life, Digital media, Italy, Marketing, Mobile advertisement, Mobile marketing, Mobile phone, Online shopping, QR Code | Tagged , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

Identifying social trends and influences pushes for new social media analytics tools

MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading

Posted in 2012 Campaign, 2012 Presidential Election, Advertising, Business Intelligence, Business Model, Case Study, Content marketing, Digital life, Digital media, Google, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Search engine, SEO, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , , | Leave a comment

Is Facebook working on its own mobile phone? Bloomberg says yes

Bloomberg reports that Facebook may be working with HTC on its own mobile phones release in 2013. Looks like it’s a good bet since nearly half of Facebook users are mobile-born, according to recent stats. [Via Bloomberg Facebook phone stefano … Continue reading

Posted in App world, Facebook, Facebook App, Mobile advertisement | Tagged , , | Leave a comment

Forget economic downturn: here come the top 10 luxury social media marketers!

What’s really selling in these hard times, when economic downturn depresses economy, markets and people? Luxury, of course. Overpriced goods, exclusive stuff gets more attention by more people – not only those who can afford it. Even though it’s still … Continue reading

Posted in Advertising, Automotive, Business, Business Model, Car, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Luxury, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social marketing, Social Media, Social news, Social survey, Social value, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Which devices are used the most by social media users? An infographic explains and gives much more hints

Believe it or not, 5% of US adults are getting news on full-featured computers (be it a desktop or a laptop), on tablets and on smartphones, whereas computers/smartphone users sum up to an interesting 34% of the grand total! [Via … Continue reading

Posted in Facebook, Mobile advertisement, Mobile gaming, Mobile marketing, Social gaming, social habits, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , | Leave a comment

Social sites and revenues? Do they make money (and how)?

USBundles.com published a great infographics answering to one of the hottest question these days in social media. Do social network heavyweights make money? And… by the way… how? This infographic from USBundles shows how the most popular social sites have … Continue reading

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Facebook, Mobile advertisement, Online advertisement, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry | Tagged , , , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

Facebook releases new advertising infrastructure

New life and tools for Facebook advertising? Along with Timeline for brands, Facebook also introduced Premium Offers and Ads, which function similarly to Promoted Tweets. Marketers can pay to get their ads or Sponsored Stories some better real estate on … Continue reading

Posted in Advertising, Business Intelligence, Business Model, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Marketing, Media, Mobile advertisement, Social marketing, Social network, Social news, Social survey | Tagged , , | Leave a comment