Category Archives: Mobile marketing

QR Code Shopping in subway stations in Milan, Italy: klikkapromo.it introduces virtual supermarkets

On January I wrote about South Korea’s Tesco big hit with QR Code shopping concept. Today I spotted in Milan, Italy, a similar idea where an italian discount-hunting website, klikkapromo.it, is promoting several goods along with QR-Code. The idea is … Continue reading

Posted in Business, Business Model, Case Study, Digital life, Digital media, Italy, Marketing, Mobile advertisement, Mobile marketing, Mobile phone, Online shopping, QR Code | Tagged , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

Identifying social trends and influences pushes for new social media analytics tools

MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading

Posted in 2012 Campaign, 2012 Presidential Election, Advertising, Business Intelligence, Business Model, Case Study, Content marketing, Digital life, Digital media, Google, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Search engine, SEO, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , , | Leave a comment

Nexus 7: Google’s 7″ tablet, available now from $199

Google just announced the brand new Nexus 7: an Android tablet which will face fierce competition from both Android-alikes and iOS-newcomers (iPad-mini?). Here are some features: powered by quad-core NVIDIA Tegra 3 processor (which integrates a 12-core GPU), 1 GB … Continue reading

Posted in Android, App world, Apple, Chrome, Gmail, Google, Google Chrome, Google Plus, Google+, Mobile gaming, Mobile marketing, Tablet, Tablet wars | Tagged , , , , , , | Leave a comment

Shopping Center Westfield London offers Wi-Fi… and (almost) free mobile phone charging!

London looks like the center of the universe, these days, thanks to London 2012 Olympic Games. Here comes a tiny news bit that shows how much technology can help/extend shopping experience. Shopping Center Westfield London sports some 312 (!) stores… … Continue reading

Posted in Business, Business Model, Case Study, Cell phone, Digital life, Energy, Energy efficiency, Family, iPad, iPhone, Marketing, Media, Mobile marketing, Mobile phone, Shopping, Social initiatives, Social marketing, Social Media, Tech industry, Technology, Twitter, Twitter hashtag, User experience | Tagged , , , , , , , , | Leave a comment

SEO is dead, long live good content curation and Social PR – says Forbes

Ken Krogue on Forbes just posted an article that will for sure ignite polemic flaming on the ‘Net. He reports Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country told him … Continue reading

Posted in Blog, Business, Case Study, Content curation, Content marketing, Digital life, Digital media, Facebook, Google, Marketing, Media, Mobile marketing, News, Report, Search engine, SEO, Social Life, Social marketing, Social Media, Social network, Social news, Twitter, Viral marketing, Web, Web Marketing | Tagged , , , , , , | Leave a comment

Forget economic downturn: here come the top 10 luxury social media marketers!

What’s really selling in these hard times, when economic downturn depresses economy, markets and people? Luxury, of course. Overpriced goods, exclusive stuff gets more attention by more people – not only those who can afford it. Even though it’s still … Continue reading

Posted in Advertising, Automotive, Business, Business Model, Car, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Luxury, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social marketing, Social Media, Social news, Social survey, Social value, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Which devices are used the most by social media users? An infographic explains and gives much more hints

Believe it or not, 5% of US adults are getting news on full-featured computers (be it a desktop or a laptop), on tablets and on smartphones, whereas computers/smartphone users sum up to an interesting 34% of the grand total! [Via … Continue reading

Posted in Facebook, Mobile advertisement, Mobile gaming, Mobile marketing, Social gaming, social habits, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

Content marketing: the right diet for content curation – and every online resource

Here comes an interesting adaption of the USDA food pyramid turned into a content marketing analysis tool: each level is briefly explained here, whereas a lot of work should be done at each level by all of us, dealing with … Continue reading

Posted in Advertising, Business, Case Study, Content curation, Content marketing, Digital media, Marketing, Mobile marketing, Online advertisement, Report, Search engine, SEO, Social marketing, Social Media | Tagged , , , , , , | Leave a comment