Category Archives: Mobile marketing

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

Content marketing: the right diet for content curation – and every online resource

Here comes an interesting adaption of the USDA food pyramid turned into a content marketing analysis tool: each level is briefly explained here, whereas a lot of work should be done at each level by all of us, dealing with … Continue reading

Posted in Advertising, Business, Case Study, Content curation, Content marketing, Digital media, Marketing, Mobile marketing, Online advertisement, Report, Search engine, SEO, Social marketing, Social Media | Tagged , , , , , , | Leave a comment

Facebook growth rate: quicker than a (social) ray of light – and almost a nation on itself

Following yesterday Facebook’s filing for IPO – and all the consequent hype about this, let’s look at what’s really behind the Facebook business. According to this infographic from Fusioncharts: every 8 seconds people from everywhere in the world sign in … Continue reading

Posted in Advertising, Brand, Business, Business Model, Digital life, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Financial, Infographic, McDonald's, Media, Mobile advertisement, Mobile marketing, Online advertisement, Research, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Stock market, Survey, Tech industry, User experience, User survey | Tagged , , , , , , , , | Leave a comment

B2B Facebook marketing best practices – and some real-world tips too!

Richard H. Levey from Chief Marketer wrote a great post about B2B Marketing on Facebook – not B2C, that’s overkill (even though a lot has still to be tested). B2B and social networks seems talking too little these days, so … Continue reading

Posted in B2B, Brand, Business, Business Intelligence, Business Model, Business Plan, Case Study, Consultancy, Facebook, Facebook Pages, Facebook Pages for Business, Marketing, Mobile marketing, Social Life, Social marketing, Social Media, Social network, Social survey, User Engagement, User experience, User survey | Tagged , , , , | Leave a comment

Social Networks More Influential in Emerging Markets – in e-commerce too!

A recent report from Pew Research Center: “Global Digital Communication: Texting, Social Networking Popular Worldwide” found evidence that in these large emerging markets, including Mexico and Indonesia, social network penetration ranged from 56% to 86% of internet users. In some … Continue reading

Posted in Advertising, Brand, BRIC, Business, Business Intelligence, Business Model, Business Plan, Case Study, Digital life, Digital media, Economy, Emerging countries, Entrepreneurship, Europe, Facebook, Financial, Marketing, Media, Mobile marketing, Online advertisement, Report, Search engine, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Tech industry, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading

Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | 1 Comment

Mac User UK cover: Supercharge your CV

Sign of the times? Mac User UK cover: Supercharge your CV A cover that’s not (only) about iPad, iPhone & Macs: it’s about people growing their skills using these technologies. A headline I really love: “Build on your skills to … Continue reading

Posted in App world, Apple, Development, Digital life, Digital media, Entrepreneurship, Hiring, Job search, Job seeking, Mac OS X, Magazine, Media, Mobile gaming, Mobile marketing, Social marketing, Social Media, Social network, Software, Tech industry | Tagged , , , , , , , | Leave a comment

Hubspot’s Facebook for business guide – for free!

Never dimiss a free meal! Hubspot is giving for free this How to Use Facebook for Business 35-pages guide. Ok… you may know all the tricks of the trade, but this free guide may still be a good starting point … Continue reading

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, Entrepreneurship, Facebook, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Free guide, How-to, Mobile marketing, School, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Startup, Tech industry, User Engagement, User experience, Web 2.0, Web Marketing | Tagged , , , , , | Leave a comment

Foursquare best check-in? It’s now topping 15 milion users

Foursquare now has 15 million users, tripling its base since this time last year. Half of the users are in the U.S., while the other 50 percent are international. How does it stack up compared to the 700+ million Facebook … Continue reading

Posted in FourSquare, Geotagging, Mobile gaming, Mobile marketing, Social gaming, Social Life, Social Media, Social network | Tagged , , , | Leave a comment

Facebook Timeline and Twitter Brand Pages: the hottest social updates

The new hot topics in the last two days: Facebook Timeline: love it or hate it, that’s how your Facebook profile (and mine as well) is gonna be like. A streamlined and time-oriented timeline (that is!) User experience has changed … Continue reading

Posted in Advertising, App world, Brand, Business Model, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google+, Marketing, Media, Mobile advertisement, Mobile marketing, News, Online advertisement, Report, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment