Category Archives: Online advertisement

SNCF (French railways) marketing: Europe? It’s just next door

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

It’s that simple: KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights. Nice use of technology for marketing. Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles … Continue reading

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

Newsweek: after 80 years says farewell to paper – will be online only

Sign of the times – as they say. Newsweek, after 80 years, will cease publishing on paper and will survive in the online version only. According to Bloomberg, Tina Brown, current editor-in-chief, has tried almost everything to keep it alive: … Continue reading

Posted in Advertising, Brand, Business, Business Model, Digital life, Digital media, Digital Publishing, Media, News, Online advertisement | Tagged , , , , , , , | Leave a comment

Identifying social trends and influences pushes for new social media analytics tools

MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading

Posted in 2012 Campaign, 2012 Presidential Election, Advertising, Business Intelligence, Business Model, Case Study, Content marketing, Digital life, Digital media, Google, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Search engine, SEO, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , , | Leave a comment

Forget economic downturn: here come the top 10 luxury social media marketers!

What’s really selling in these hard times, when economic downturn depresses economy, markets and people? Luxury, of course. Overpriced goods, exclusive stuff gets more attention by more people – not only those who can afford it. Even though it’s still … Continue reading

Posted in Advertising, Automotive, Business, Business Model, Car, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Luxury, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social marketing, Social Media, Social news, Social survey, Social value, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Social media and advertising analytics trends and tools that are effective, profitable (and somehow even free!)

A nice post by KissMetrics about social-, and -web, analytics tool that help marketers plan and report strategies and campaigns effectively. We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook … Continue reading

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Infographic, Online advertisement, Social family, Social gaming, social habits, Social marketing, Social Media, Social network, Social news, Social survey | Tagged , , , , | Leave a comment

Social sites and revenues? Do they make money (and how)?

USBundles.com published a great infographics answering to one of the hottest question these days in social media. Do social network heavyweights make money? And… by the way… how? This infographic from USBundles shows how the most popular social sites have … Continue reading

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Facebook, Mobile advertisement, Online advertisement, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry | Tagged , , , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment