Category Archives: Travel

Loyalty programs and travel: travel startup Topguest acquired by ezRez

As reported by, ezRez Software, Inc has just acquired still-startupping firm Topguest. Topguest works with loyalty and rewards programs such as Hilton HHonors, Priority Club, Wyndham Rewards, United MileagePlus and Caesars Total Rewards and with social networks including Facebook, … Continue reading

Posted in Business, Business Model, Case Study, Social marketing, Social Media, Startup, Travel, User Engagement, Web 2.0 | Tagged , , , , , , , | Leave a comment

Facebook Pages engagement case study: Asia Travel industry – an in-depth report

Are we still in Facebook Pages for businesses infancy or is the market already mature and robust? Either answer leads to the mere need for in-depth analysis of users (AKA customers) behaviour when prompted to click on a social network … Continue reading

Posted in Advertising, Asia, Brand, Business, Case Study, China, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Marketing, Mobile marketing, Online advertisement, Report, Social initiatives, Social marketing, Social Media, Social network, Social survey, Travel, User survey, Viral marketing, Web 2.0 | Tagged , , , , , | Leave a comment