Category Archives: User Engagement

Choose your next fashion the Social Way: C&A dress hooks show Facebook Likes!

How do you know the real approval of a single fashion item? How do you understand users’ acceptance of dresses and clothes without even getting out of the store? How do you do it real-time and in a social way? … Continue reading

Posted in Facebook, Facebook Advertising, Facebook Pages, Fashion, Ideas, Marketing, User Engagement, User experience | Tagged , , , , , , , | Leave a comment

ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the ‘Free Throw’ tournament

German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could … Continue reading

Posted in Android, App world, Augmented reality, Case Study, Facebook, Facebook App, Fun, Gaming, Online Gaming, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, User Engagement, User experience, Videogames | Tagged , , , , , , , , | Leave a comment

TNT Channel viral video: they really know advertisement, just “push to add drama”!

Belgian TNT Channel used this spot and I guess it’s really crazy, sheer genius! [Via TNT TV Belgium]

Posted in Advertising, Social TV, Television, TV ads, User Engagement, User experience, Video, Viral video, Youtube | Leave a comment

Dating online in 2012: what is really like?

This infographic from FreeDating UK shows how much dating has changed recently – and how much is social media involved! How much is true (or a bunch of lies) in all social relationships sparkling around the ‘net (growing and… failing)? … Continue reading

Posted in Dating, Digital life, Digital media, Infographic, Love, Sex, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social news, User Engagement, User experience, User survey, Women | Tagged , , , , , , , , | Leave a comment

Social Media TV Charts: who wins, who loses, where are TV viewers heading to?

Mashable reports with this cool infographics about Social TV trends and charts what happened in a middle-March week in the Social TV arena [Via Mashable]

Posted in Infographic, Report, Social Era, Social family, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, TV ads, Uncategorized, User Engagement, User experience | Tagged , , , , | Leave a comment

Social TV: ConnecTV announces March Madness: basketball will never be the same – social

I love Social TV! I guess it’s the next big thing putting together all tech stuff: mobile + social media + TV. USA Social TV company ConnecTV, has announced its March Madness line-up of innovative content features for the biggest … Continue reading

Posted in App world, Apple, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, Television, TV Series, User Engagement, User experience, User survey | Tagged , , , , , | Leave a comment

Coca Cola PaperTweetos: Argentina’s National soccer team gets huge support from Twitter

Ogilvy Argentina helped Coca Cola leverage Twitter to enforce Argentina’s National Soccer Team support from fans by using a special hashtag to filter all supporters tweets. Every time there is a soccer match where the Argentinean National Team plays, people … Continue reading

Posted in Advertising, Coca Cola, Soccer, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Viral marketing, Viral video | Tagged , , , , | Leave a comment

Even Social Media needs have a hierarchy: check what social network is fulfilling them

Twitter, Facebook, Linkedin and Tumblr all fulfill some special need (we don’t even know of, mostly) every day of our life. Here’s some pretty view of all social networks from the most basic psychological needs point of view – and … Continue reading

Posted in Case Study, Facebook, Facebook Pages, Infographic, Linkedin, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Twitter, User Engagement, User experience, Viral marketing, Web 2.0 | Tagged , , , , , , , | Leave a comment

The Humankind way of communication by Leo Burnett

Sheer genius, from Leo Burnett. How communications has changed from brand- and product-centered to user-oriented. Humankind from Andre Gidoin on Vimeo.

Posted in Advertising, Brand, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , | Leave a comment

About creativity, time and good ideas – a nice book (and a video) that explains it almost all in a social way

Steven Johnson’s book is highly recommended: this is usually a book’s review ending line, I put it at the beginning since the book it’s about good ideas and good timing. Well, the good idea is grab a copy and the … Continue reading

Posted in Amazon, Book, Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, CoWorking, Creativity, Digital life, Ideas, Job search, Job seeking, Marketing, Media, Science, social habits, Social Life, Social marketing, Social Media, Social network, Steve Johnson, User Engagement, User experience, User survey, Viral video, Youtube | Tagged , , , , , , , | Leave a comment