Category Archives: Viral marketing

SNCF (French railways) marketing: Europe? It’s just next door

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

NVIDIA Tegra K1 192-graphics-cores-processor marketing? A worldwide puzzle: “Project 192″ crop circles

Tegra K1 is NVIDIA new mobile processor (a SoC, system-on-a-chip, to be more accurate) that sports 192 GPU cores (that’s right 192!) and has just debuted at CES 2014. NVIDIA chose a very unusual way to market this outrageously powerful … Continue reading

Posted in CES, CPU, GPU, Hardware, NVIDIA, Supercomputer, Tech industry, Technology, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , | Leave a comment

10 digital marketing key data about 2013 that will be useful in 2014

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading

Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

SEO is dead, long live good content curation and Social PR – says Forbes

Ken Krogue on Forbes just posted an article that will for sure ignite polemic flaming on the ‘Net. He reports Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country told him … Continue reading

Posted in Blog, Business, Case Study, Content curation, Content marketing, Digital life, Digital media, Facebook, Google, Marketing, Media, Mobile marketing, News, Report, Search engine, SEO, Social Life, Social marketing, Social Media, Social network, Social news, Twitter, Viral marketing, Web, Web Marketing | Tagged , , , , , , | Leave a comment

Facebook + CNN = total coverage of 2012 election – the dawn of a digital democracy?

As Mashable reports Facebook is teaming up with CNN to socialize coverage of the 2012 election, as the social network aims to become a “second screen” for political coverage. The new experience, “America’s Choice 2012,” will encourage Facebook’s 160 million … Continue reading

Posted in 2012 Campaign, 2012 Presidential Election, CNN, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, News, Tech industry, Television, USA, User Engagement, User experience, User survey, Viral marketing | Tagged , , , , | Leave a comment

Advertising Age latest issue: does digital sell soap?

From the latest Advertising Age issue. The Truth About What Works in Digital Marketing For Consumer Packaged-Goods Marketers, Digital Does Sell Soap Does digital media deliver a better return on investment than TV? Tough questions and a lot of answers … Continue reading

Posted in Advertising, Brand, Business, Business Intelligence, Case Study, Content marketing, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

Coca Cola PaperTweetos: Argentina’s National soccer team gets huge support from Twitter

Ogilvy Argentina helped Coca Cola leverage Twitter to enforce Argentina’s National Soccer Team support from fans by using a special hashtag to filter all supporters tweets. Every time there is a soccer match where the Argentinean National Team plays, people … Continue reading

Posted in Advertising, Coca Cola, Soccer, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Viral marketing, Viral video | Tagged , , , , | Leave a comment

Even Social Media needs have a hierarchy: check what social network is fulfilling them

Twitter, Facebook, Linkedin and Tumblr all fulfill some special need (we don’t even know of, mostly) every day of our life. Here’s some pretty view of all social networks from the most basic psychological needs point of view – and … Continue reading

Posted in Case Study, Facebook, Facebook Pages, Infographic, Linkedin, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Twitter, User Engagement, User experience, Viral marketing, Web 2.0 | Tagged , , , , , , , | Leave a comment