Category Archives: Viral marketing

Coca Cola PaperTweetos: Argentina’s National soccer team gets huge support from Twitter

Posted on March 11, 2012 by Stefano

Ogilvy Argentina helped Coca Cola leverage Twitter to enforce Argentina’s National Soccer Team support from fans by using a special hashtag to filter all supporters tweets. Every time there is a soccer match where the Argentinean National Team plays, people … Continue reading →

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Posted in Advertising, Coca Cola, Soccer, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Viral marketing, Viral video | Tagged , , , , | Leave a comment

Even Social Media needs have a hierarchy: check what social network is fulfilling them

Posted on February 21, 2012 by Stefano

Twitter, Facebook, Linkedin and Tumblr all fulfill some special need (we don’t even know of, mostly) every day of our life. Here’s some pretty view of all social networks from the most basic psychological needs point of view – and … Continue reading →

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Posted in Case Study, Facebook, Facebook Pages, Infographic, Linkedin, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Twitter, User Engagement, User experience, Viral marketing, Web 2.0 | Tagged , , , , , , , | Leave a comment

The Humankind way of communication by Leo Burnett

Posted on January 31, 2012 by Stefano

Sheer genius, from Leo Burnett. How communications has changed from brand- and product-centered to user-oriented. Humankind from Andre Gidoin on Vimeo.

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Posted in Advertising, Brand, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , | Leave a comment

IKEA Happy To Bed: YouTube (and Facebook) Social Experience in the bedroom

Posted on September 6, 2011 by Stefano

Ikea UK has launched a new Youtube video along some Facebook interaction. Ikea in the UK has created a Facebook-enabled experience on its interactive YouTube channel that ties into the brand’s larger “Everything You Need To Go Happy To Bed” … Continue reading →

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Posted in Advertising, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Ikea, Online advertisement, Online Gaming, Social gaming, Social initiatives, Social marketing, Social Media, Social news, Social survey, Viral marketing, Viral video, Web Marketing, Youtube | Tagged , , , , | Leave a comment

Web content is king? Social media rules? Online testing rocks!

Posted on August 31, 2011 by Stefano

Kissmetrics has released on their blog an interesting infographic that summarize the golden rules of testing, optimizing, testing again and… getting results! It’s that simple, check these five steps: test your landing pages – how many Adwords advertisers don’t? test … Continue reading →

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Posted in Advertising, Brand, Business, Business Model, Consultancy, Design, Development, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google, Infographic, Marketing, Media, Mobile marketing, Online advertisement, Social Media, Startup, Tech industry, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

Social media by the numbers: an illuminating infographic full of useful info

Posted on August 30, 2011 by Stefano

It’s quite reassuring: social media works – at least if you take a look at this well-thought-out infographic published by Mashable. We get numbers at large (I didn’t know myself there are 4 billion “things” shared each day on Facebook … Continue reading →

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Posted in Advertising, Facebook, Facebook Pages, Facebook Pages for Business, Free guide, Gaming, Google, Google Plus, Google+, Infographic, Linkedin, Marketing, McDonald's, Media, Mobile gaming, Mobile marketing, News, Online advertisement, Online Gaming, Report, Social gaming, Social initiatives, Social marketing, Social Media, Social network, Social news, Social survey, Startup, Tech industry, Twitter, User Engagement, Viral marketing, Web Marketing | Tagged , , , , | 1 Comment

A creative Google+ vs. Facebook video

Posted on August 3, 2011 by Stefano

Google+ is now the buzzword and most people are both thrilled and still trying to sort things out with it. Besides that and who’s running the best (or next) social network in the world, watch this viral video explaining what’s … Continue reading →

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Posted in Facebook, Gmail, Google, Google Plus, Social marketing, Social Media, Social network, Tech industry, Viral marketing, Viral video, Web 2.0, Web design, Youtube | Tagged , , , , | Leave a comment

Levi’s CURVE ID viral video ad: the (back-)camera Jeans

Posted on August 2, 2011 by Stefano

In early 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size. To complement the launch, Levi’s asked Colenso BBDO Auckland (New Zealand) to start a conversation. They gave the agency $10,000 … and a … Continue reading →

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Posted in Brand, Social marketing, Social Media, Social network, TV ads, Video, Viral marketing, Viral video, Youtube | Tagged , , , , | Leave a comment

Facebook Pages engagement case study: Asia Travel industry – an in-depth report

Posted on July 16, 2011 by Stefano

Are we still in Facebook Pages for businesses infancy or is the market already mature and robust? Either answer leads to the mere need for in-depth analysis of users (AKA customers) behaviour when prompted to click on a social network … Continue reading →

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Posted in Advertising, Asia, Brand, Business, Case Study, China, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Marketing, Mobile marketing, Online advertisement, Report, Social initiatives, Social marketing, Social Media, Social network, Social survey, Travel, User survey, Viral marketing, Web 2.0 | Tagged , , , , , | Leave a comment

Desigual fashion brand empowers a naked social strategy in Berlin, Prague

Posted on July 12, 2011 by Stefano

Kudos to spanish weirdo-looking and successful brand Desigual for bringing naked girls across the world streets! The spanish fashion brand started an innovative marketing campaign in Berlin, Germany and Prague, Czech Republic (more stores upcoming) offering huge discounts to shoppers … Continue reading →

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Posted in Advertising, Design, Europe, Fashion, Marketing, Media, Online advertisement, Social initiatives, Social marketing, Social Media, Spain, Viral marketing, Web Marketing | Tagged , , , , , , , | Leave a comment