Category Archives: Viral marketing

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Posted on December 23, 2012 by Stefano

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading →

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Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

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Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

SEO is dead, long live good content curation and Social PR – says Forbes

Posted on July 28, 2012 by Stefano

Ken Krogue on Forbes just posted an article that will for sure ignite polemic flaming on the ‘Net. He reports Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country told him … Continue reading →

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Posted in Blog, Business, Case Study, Content curation, Content marketing, Digital life, Digital media, Facebook, Google, Marketing, Media, Mobile marketing, News, Report, Search engine, SEO, Social Life, Social marketing, Social Media, Social network, Social news, Twitter, Viral marketing, Web, Web Marketing | Tagged , , , , , , | Leave a comment

Facebook + CNN = total coverage of 2012 election – the dawn of a digital democracy?

Posted on July 9, 2012 by Stefano

As Mashable reports Facebook is teaming up with CNN to socialize coverage of the 2012 election, as the social network aims to become a “second screen” for political coverage. The new experience, “America’s Choice 2012,” will encourage Facebook’s 160 million … Continue reading →

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Posted in 2012 Campaign, 2012 Presidential Election, CNN, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, News, Tech industry, Television, USA, User Engagement, User experience, User survey, Viral marketing | Tagged , , , , | Leave a comment

Advertising Age latest issue: does digital sell soap?

Posted on June 24, 2012 by Stefano

From the latest Advertising Age issue. The Truth About What Works in Digital Marketing For Consumer Packaged-Goods Marketers, Digital Does Sell Soap Does digital media deliver a better return on investment than TV? Tough questions and a lot of answers … Continue reading →

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Posted in Advertising, Brand, Business, Business Intelligence, Case Study, Content marketing, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

Coca Cola PaperTweetos: Argentina’s National soccer team gets huge support from Twitter

Posted on March 11, 2012 by Stefano

Ogilvy Argentina helped Coca Cola leverage Twitter to enforce Argentina’s National Soccer Team support from fans by using a special hashtag to filter all supporters tweets. Every time there is a soccer match where the Argentinean National Team plays, people … Continue reading →

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Posted in Advertising, Coca Cola, Soccer, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Viral marketing, Viral video | Tagged , , , , | Leave a comment

Even Social Media needs have a hierarchy: check what social network is fulfilling them

Posted on February 21, 2012 by Stefano

Twitter, Facebook, Linkedin and Tumblr all fulfill some special need (we don’t even know of, mostly) every day of our life. Here’s some pretty view of all social networks from the most basic psychological needs point of view – and … Continue reading →

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Posted in Case Study, Facebook, Facebook Pages, Infographic, Linkedin, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Twitter, User Engagement, User experience, Viral marketing, Web 2.0 | Tagged , , , , , , , | Leave a comment

The Humankind way of communication by Leo Burnett

Posted on January 31, 2012 by Stefano

Sheer genius, from Leo Burnett. How communications has changed from brand- and product-centered to user-oriented. Humankind from Andre Gidoin on Vimeo.

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Posted in Advertising, Brand, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , | Leave a comment

IKEA Happy To Bed: YouTube (and Facebook) Social Experience in the bedroom

Posted on September 6, 2011 by Stefano

Ikea UK has launched a new Youtube video along some Facebook interaction. Ikea in the UK has created a Facebook-enabled experience on its interactive YouTube channel that ties into the brand’s larger “Everything You Need To Go Happy To Bed” … Continue reading →

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Posted in Advertising, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Ikea, Online advertisement, Online Gaming, Social gaming, Social initiatives, Social marketing, Social Media, Social news, Social survey, Viral marketing, Viral video, Web Marketing, Youtube | Tagged , , , , | Leave a comment

Web content is king? Social media rules? Online testing rocks!

Posted on August 31, 2011 by Stefano

Kissmetrics has released on their blog an interesting infographic that summarize the golden rules of testing, optimizing, testing again and… getting results! It’s that simple, check these five steps: test your landing pages – how many Adwords advertisers don’t? test … Continue reading →

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Posted in Advertising, Brand, Business, Business Model, Consultancy, Design, Development, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google, Infographic, Marketing, Media, Mobile marketing, Online advertisement, Social Media, Startup, Tech industry, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment