Category Archives: Web Marketing

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Posted on December 23, 2012 by Stefano

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading →

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Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

The future of shopping and online retailers – according to Newsweek

Posted on December 20, 2012 by Stefano

Newsweek’s current issue features a nice story by Megan McCardle about shopping, selling and the future of retailers – online too. The article deals with Amazon, Best Buy and a lot more. Sales were $12.1 billion in the third quarter … Continue reading →

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Posted in Advertising, Apple, Best Buy, Business, Business Intelligence, Business Model, Business Plan, Economy, Tech industry, Technology, Walmart, Web Marketing | Tagged , , , | Leave a comment

Walmart e-Commerce: a pretty interesting video

Posted on December 15, 2012 by Stefano

Walmart e-Commerce from Davis Elen Advertising on Vimeo. DE shares the stage with Justin Timberlake, Taylor Swift, Celine Dion and Lionel Richie. Some of entertainment’s biggest stars performed at the 2012 Walmart shareholders’ meeting. And Davis Elen was part of … Continue reading →

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Posted in Brand, Business, Business Intelligence, Business Model, Business Plan, Video, Viral video, Walmart, Web Marketing | Tagged , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

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Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

SEO is dead, long live good content curation and Social PR – says Forbes

Posted on July 28, 2012 by Stefano

Ken Krogue on Forbes just posted an article that will for sure ignite polemic flaming on the ‘Net. He reports Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country told him … Continue reading →

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Posted in Blog, Business, Case Study, Content curation, Content marketing, Digital life, Digital media, Facebook, Google, Marketing, Media, Mobile marketing, News, Report, Search engine, SEO, Social Life, Social marketing, Social Media, Social network, Social news, Twitter, Viral marketing, Web, Web Marketing | Tagged , , , , , , | Leave a comment

What Facebook knows – about human behaviour and a lot more by mining its huge users’ database

Posted on July 20, 2012 by Stefano

Technology Review, published by MIT: if you still don’t know it you’re in trouble. Get a copy, now. I love it, it’s one of the very best publications around. Period. August 2012 issue features a cover story about Facebook and … Continue reading →

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Posted in Data mining, Data storage, Digital life, Digital media, Facebook, Magazine, News, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Technology, User Engagement, User experience, User survey, Web Marketing | Tagged , , , , | Leave a comment

Advertising Age latest issue: does digital sell soap?

Posted on June 24, 2012 by Stefano

From the latest Advertising Age issue. The Truth About What Works in Digital Marketing For Consumer Packaged-Goods Marketers, Digital Does Sell Soap Does digital media deliver a better return on investment than TV? Tough questions and a lot of answers … Continue reading →

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Posted in Advertising, Brand, Business, Business Intelligence, Case Study, Content marketing, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

The Humankind way of communication by Leo Burnett

Posted on January 31, 2012 by Stefano

Sheer genius, from Leo Burnett. How communications has changed from brand- and product-centered to user-oriented. Humankind from Andre Gidoin on Vimeo.

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Posted in Advertising, Brand, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Posted on January 9, 2012 by Stefano

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading →

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Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | 1 Comment

Hubspot’s Facebook for business guide – for free!

Posted on January 7, 2012 by Stefano

Never dimiss a free meal! Hubspot is giving for free this How to Use Facebook for Business 35-pages guide. Ok… you may know all the tricks of the trade, but this free guide may still be a good starting point … Continue reading →

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Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, Entrepreneurship, Facebook, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Free guide, How-to, Mobile marketing, School, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Startup, Tech industry, User Engagement, User experience, Web 2.0, Web Marketing | Tagged , , , , , | Leave a comment