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	<title>Stefano Paganini: mining for web, marketing, technology, fun</title>
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	<link>http://www.stefanopaganini.com</link>
	<description>A blog about Web marketing, social media, programming, technology, photography &#38; brain food!</description>
	<lastBuildDate>Fri, 18 May 2012 21:05:27 +0000</lastBuildDate>
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		<title>Facebook debut in Wall Street accounts for 0.25 percent of all online conversations</title>
		<link>http://www.stefanopaganini.com/2012/05/18/facebook-debut-in-wall-street-accounts-for-0-25-percent-of-all-online-conversations/</link>
		<comments>http://www.stefanopaganini.com/2012/05/18/facebook-debut-in-wall-street-accounts-for-0-25-percent-of-all-online-conversations/#comments</comments>
		<pubDate>Fri, 18 May 2012 21:04:19 +0000</pubDate>
		<dc:creator>Stefano</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Model]]></category>
		<category><![CDATA[Data mining]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook IPO]]></category>
		<category><![CDATA[Report]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Era]]></category>
		<category><![CDATA[social habits]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook metrics]]></category>

		<guid isPermaLink="false">http://www.stefanopaganini.com/?p=2318</guid>
		<description><![CDATA[It&#8217;s 2.30 PM (NY Timezone) and Facebook just estabilished another ground-breaking record. Conversations about the Facebook IPO accounted for 0.25 percent of all online discussion during the first part of the workday, according to NM Incite, a company that tracks &#8230; <a href="http://www.stefanopaganini.com/2012/05/18/facebook-debut-in-wall-street-accounts-for-0-25-percent-of-all-online-conversations/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://cdn.ninjamarketing.it/wp-content/uploads/2011/10/1-Facebook-Insights.jpg" align="right" alt="facebook accounts 0.25 percent" />It&#8217;s 2.30 PM (NY Timezone) and <strong>Facebook</strong> just estabilished another ground-breaking record.</p>
<p><strong>Conversations about the Facebook IPO accounted for 0.25 percent of all online discussion</strong> during the first part of the workday, according to <strong>NM Incite</strong>, a company that tracks social media traffic.</p>
<p>That may sound small, but it&#8217;s an increase of 5,000 percent compared with the buzz about the Facebook IPO a month ago. </p>
<p>It is also four times greater than the chatter for the LinkedIn IPO and 10 times greater than the Groupon IPO.</p>
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		<title>Facebook wall street debut &#8211; update &#8211; price rebounds around $ 40</title>
		<link>http://www.stefanopaganini.com/2012/05/18/facebook-wall-street-debut-update-price-rebounds-around-40/</link>
		<comments>http://www.stefanopaganini.com/2012/05/18/facebook-wall-street-debut-update-price-rebounds-around-40/#comments</comments>
		<pubDate>Fri, 18 May 2012 18:30:19 +0000</pubDate>
		<dc:creator>Stefano</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook IPO]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Wall Street]]></category>

		<guid isPermaLink="false">http://www.stefanopaganini.com/?p=2303</guid>
		<description><![CDATA[1:48 PM update, right now, Facebook stocks [FB] is around 40.47 (+ 6.50%).]]></description>
			<content:encoded><![CDATA[<p>1:48 PM update, right now, Facebook stocks [FB] is around 40.47 (+ 6.50%).</p>
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		<title>Facebook Wall Street debut: stock price stumbles after high-end expectations</title>
		<link>http://www.stefanopaganini.com/2012/05/18/facebook-wall-street-debut-stock-price-stumbles-after-high-end-expectations/</link>
		<comments>http://www.stefanopaganini.com/2012/05/18/facebook-wall-street-debut-stock-price-stumbles-after-high-end-expectations/#comments</comments>
		<pubDate>Fri, 18 May 2012 17:22:30 +0000</pubDate>
		<dc:creator>Stefano</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook IPO]]></category>
		<category><![CDATA[Facebook Pages for Business]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Stock market]]></category>
		<category><![CDATA[Tech bubble]]></category>
		<category><![CDATA[Tech industry]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Wall Street]]></category>
		<category><![CDATA[Facebook stock]]></category>
		<category><![CDATA[social stock market]]></category>

		<guid isPermaLink="false">http://www.stefanopaganini.com/?p=2304</guid>
		<description><![CDATA[Almost a live update about the most expected Wall Street debut of all times: Facebook IPO. After really high expectations, Facebook&#8217;s stock price (Nasdaq: FB) is stumbling. Update: right now it&#8217;s 40.92 (up to +7,68 %) The inauspicious opening suggests &#8230; <a href="http://www.stefanopaganini.com/2012/05/18/facebook-wall-street-debut-stock-price-stumbles-after-high-end-expectations/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.stefanopaganini.com/wp-content/uploads/facebook-ipo-300x290.jpg" alt="facebook stock wall street" title="facebook stock wall street" width="300" height="290" class="alignright size-medium wp-image-2306" />Almost a live update about the most expected Wall Street debut of all times: <strong>Facebook IPO</strong>.</p>
<p>After really high expectations, Facebook&#8217;s stock price (Nasdaq: FB) is stumbling.</p>
<p>Update: right now it&#8217;s 40.92 (up to +7,68 %)</p>
<blockquote><p>The inauspicious opening suggests that retail investors paid close attention to reports of soft financials and big selling by insiders.</p>
<p>Still, Facebook raised $16 billion in what will go down as the third-largest public offering in U.S. history and the biggest ever for a technology company.</p>
<p>Facebook founder Mark Zuckerberg rang the Nasdaq opening bell from company headquarters in Menlo Park, Calif.</p></blockquote>
<p>Analysts are still struggling to understand, realize and tell (and will be doing it for a long time).</p>
<blockquote><p>“It’s a total disaster because the stock is trading right at the IPO price,” said Francis Gaskins, editor of IPOdesktop.com in Marina del Rey. “They didn’t want that in a million years. A traditional IPO is up 10% or 15%.”</p></blockquote>
<p>But how does it really go? The stock most recently hovered at about $40, which is only $2 above what shares were priced at late Thursday night. Shares touched that $38 level multiple times during trading.</p>
<p>[Via <a href="http://www.latimes.com/business/technology/la-facebook-stock-stumbles-in-big-public-debut-20120518,0,6894556.story" title="Facebook IPO stumbles" target="_blank">LATimes</a> and <a href="http://www.usatoday.com/money/perfi/stocks/story/2012-05-17/facebook-trading/55056312/1" title="Facebook IPO" target="_blank">USA Today</a>]</p>
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		<title>Beam me up a trillion dollars, Scotty! How to build a real NCC 1701 USS Enterprise Starship</title>
		<link>http://www.stefanopaganini.com/2012/05/15/beam-me-up-a-trillion-dollars-scotty-how-to-build-a-real-ncc-1701-uss-enterprise-starship/</link>
		<comments>http://www.stefanopaganini.com/2012/05/15/beam-me-up-a-trillion-dollars-scotty-how-to-build-a-real-ncc-1701-uss-enterprise-starship/#comments</comments>
		<pubDate>Tue, 15 May 2012 16:12:22 +0000</pubDate>
		<dc:creator>Stefano</dc:creator>
				<category><![CDATA[NASA]]></category>
		<category><![CDATA[Space]]></category>
		<category><![CDATA[Star Trek]]></category>
		<category><![CDATA[Tech industry]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Nasa]]></category>
		<category><![CDATA[Space exploration]]></category>

		<guid isPermaLink="false">http://www.stefanopaganini.com/?p=2278</guid>
		<description><![CDATA[His name is BTE-DAN, or at least this is the moniker behind one of the craziest, yet the best documented, idea that has emerged from the web lately. The idea is simple: build a starship, not just for low-orbit tourism&#8230; &#8230; <a href="http://www.stefanopaganini.com/2012/05/15/beam-me-up-a-trillion-dollars-scotty-how-to-build-a-real-ncc-1701-uss-enterprise-starship/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://images.gizmag.com/hero/build-the-enterprise.png" alt="build uss enterprise starship" width="60%" align="right" />His name is <strong>BTE-DAN</strong>, or at least this is the moniker behind one of the craziest, yet the best documented, idea that has emerged from the web lately.</p>
<p>The idea is simple: build a starship, not just for low-orbit tourism&#8230; a full-featured (almost) <strong>USS Enterprise</strong>! (yes, the one with Captain Kirk, Scotty, Bones but, actually not Mr. Spock).</p>
<p>Forget the Space Shuttle, dump all those toys: this is for real!</p>
<p>Bte-Dan, for sure a die-hard Star Trekker, has built a <a href="http://www.buildtheenterprise.org/" title="build a real USS Enterprise" target="_blank">website</a> filled with technical data, drawings, animations and did even the math that may concern every government or agency (barely) taking into account his idea.</p>
<p>Building a 1st-generation Enterprise will take no less than 20 years a should cost no less than $1 trillion (read it again, that&#8217;s right).</p>
<p>Sporting not one, but <strong>three nuclear reactors</strong>, the real Enterprise should be long as much as 950 meters (about 3,150 feet): undoubtely the largest moving human manufacture ever in history, and should be able to reach Mars in 90 days (not months).</p>
<p>He even solved some minor problems like keeping gravity acceptable to human beings, check the video below&#8230;</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/VMafReWFSfE" frameborder="0" allowfullscreen></iframe></p>
<p>Ok, now let&#8217;s see the part of his thought that very few may disagree with: the Space-Race that took place in the 60s, USA vs. former USSR, sparkled thousands of new technologies and ideas (we&#8217;re still relying on that legacy of technology, right now).</p>
<p>I can recommend this book, <a href="http://www.amazon.com/gp/product/1441908765/ref=as_li_ss_tl?ie=UTF8&#038;tag=ipodpalacecom-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=1441908765">The Apollo Guidance Computer: Architecture and Operation</a><img src="http://www.assoc-amazon.com/e/ir?t=ipodpalacecom-20&#038;l=as2&#038;o=1&#038;a=1441908765" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />, about 1960s tecnology and how much computers have gone far these days.</p>
<p>As far as I can recall, some half a million people worked at <strong>Nasa</strong> for the <strong>Apollo</strong> missions, building everything, sometimes from scratch, from the tiniest part to the massive <strong>Saturn V</strong>.</p>
<p><img src="http://images.gizmag.com/inline/build-the-enterprise-1.png" alt="build a uss enterprise" /></p>
<p>Later, in the 70s, political issues, oil crisis and (more recent) economic downturns have nearly killed human-based space exploration and we&#8217;re (just) sending automatic probes in the nearby planets to collect data.</p>
<p>I don&#8217;t know if this engineer (should he be) is right or not, but he asserts strongly that such a project may re-start USA (and worldwide) economy, build workplaces and give a boost to every aspect of human knowledge.</p>
<p>Low-budgeters and price conscious-trekker can have their own Enterprise too, anyway: check this <a href="http://blog.makezine.com/2012/02/07/star-trek-enterprise-ncc-1701-c-coffee-table/" title="build a real USS Enterprise coffee table" target="_blank">Enterprise Coffee Table</a>, for a mere $ 2,400&#8230;</p>
<p>[Update: right now, the website is not available or offline]</p>
<p>[Via <a href="http://www.gizmag.com/engineer-proposes-uss-enterprise/22532/" title="build a real USS Enterprise" target="_blank">GizMag</a>]</p>
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		<title>Back from 1984:  Apple&#8217;s Steve Jobs, Steve Wozniak (and John Sculley) in a GhostBusters video &#8211; fighting IBM</title>
		<link>http://www.stefanopaganini.com/2012/05/11/back-from-1984-apples-steve-jobs-steve-wozniak-and-john-sculley-in-a-ghostbusters-video-fighting-ibm/</link>
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		<pubDate>Fri, 11 May 2012 10:11:08 +0000</pubDate>
		<dc:creator>Stefano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV ads]]></category>
		<category><![CDATA[Youtube]]></category>
		<category><![CDATA["Steve Jobs"]]></category>
		<category><![CDATA[1984]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Mac 1984]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[TV spot]]></category>

		<guid isPermaLink="false">http://www.stefanopaganini.com/?p=2269</guid>
		<description><![CDATA[Who said Steve Jobs had no sense of humour? Take a look at this Apple&#8216;s 1984 Ghostbusters spoof video where Steve Jobs, Steve &#8220;Woz&#8221; Wozniak and former Apple CEO John Sculley appear and fight, as BlueBusters, IBM world-invasion plans. The &#8230; <a href="http://www.stefanopaganini.com/2012/05/11/back-from-1984-apples-steve-jobs-steve-wozniak-and-john-sculley-in-a-ghostbusters-video-fighting-ibm/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Who said Steve Jobs had no sense of humour?<br />
Take a look at this <strong>Apple</strong>&#8216;s <strong>1984</strong> <strong>Ghostbusters</strong> spoof video where <strong>Steve Jobs</strong>, <strong>Steve &#8220;Woz&#8221; Wozniak</strong> and former Apple CEO <strong>John Sculley</strong> appear and fight, as BlueBusters, IBM world-invasion plans.</p>
<p>The song and the video are sooooo 80s, so fun and remind me/us that, back then, <strong>IBM</strong> was Apple&#8217;s arch-rival, not Microsoft, Samsung or one of these days lawsuit-drama characters&#8230;</p>
<p>Happily wearing classic Macs as anti-IBM-ghosts-backpacks, Apple&#8217;s <strong>BlueBusters</strong> succeed in fighting a somehow depicted DOS invasion and defeat faceless bluemen.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/kpzKJ0e5TNc" frameborder="0" allowfullscreen></iframe></p>
<p>Check Apple&#8217;s lineup in 1984 when shown in the computer store: an <strong>Apple Lisa, an Apple //e and a 512k Mac.</strong></p>
<p>Also check the <a href="http://www.stefanopaganini.com/2012/05/05/steve-jobs-play-franklin-d-roosevelt-in-1944-apple-macintosh-promo/" title="steve jobs 1944 video">previous post about Steve Jobs acting as FD Roosevelt in a 1944-1984 computer/war video</a>!</p>
<p>[Via <a href="http://gizmodo.com/5909494/steve-jobs-and-woz-in-a-crazy-apple-ghostbusters-spoof" title=" apple bluebuster steve jobs video 1984" target="_blank">Gizmodo</a>]</p>
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		<title>Choose your next fashion the Social Way: C&amp;A dress hooks show Facebook Likes!</title>
		<link>http://www.stefanopaganini.com/2012/05/08/choose-your-next-fashion-the-social-way-ca-dress-hooks-show-facebook-likes/</link>
		<comments>http://www.stefanopaganini.com/2012/05/08/choose-your-next-fashion-the-social-way-ca-dress-hooks-show-facebook-likes/#comments</comments>
		<pubDate>Tue, 08 May 2012 15:08:16 +0000</pubDate>
		<dc:creator>Stefano</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Facebook Pages]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[User Engagement]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[C&A]]></category>
		<category><![CDATA[clothes]]></category>
		<category><![CDATA[dress]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[Fashion marketing]]></category>
		<category><![CDATA[Social marketing]]></category>

		<guid isPermaLink="false">http://www.stefanopaganini.com/?p=2256</guid>
		<description><![CDATA[How do you know the real approval of a single fashion item? How do you understand users&#8217; acceptance of dresses and clothes without even getting out of the store? How do you do it real-time and in a social way? &#8230; <a href="http://www.stefanopaganini.com/2012/05/08/choose-your-next-fashion-the-social-way-ca-dress-hooks-show-facebook-likes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>How do you know the <b>real</b> approval of a single fashion item?<br />
How do you understand users&#8217; acceptance of dresses and clothes <strong>without even getting out of the store</strong>?<br />
How do you do it <strong>real-time and in a social way</strong>?</p>
<p>Brazilian fashion retailer <strong>C&#038;A</strong> has come up with an innovative solution.<br />
Much the way both Renault and Bacardi have found ways to translate between real-world approval and Facebook “likes”, so C&#038;A has found a way to bring customers’ Facebook approval into full view in its real-world stores.</p>
<p>Through its new <strong>Fashion Like</strong> initiative, C&#038;A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “like” the ones that appeal to them.<br />
Special hooks on the racks in its bricks-and-mortar store, meanwhile, can then display those votes in real time, giving in-store shoppers a clear indication of each item’s online popularity.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/K4qdNb6FvGY" frameborder="0" allowfullscreen></iframe></p>
<p>[Via <a href="https://www.facebook.com/ceaBrasil/app_185396351576200" target="_blank">C&#038;A Facebook Page</a> and <a href="http://www.cea.com.br/" target="_blank">C&#038;A</a>]</p>
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		<title>How to tweet &#8211; and get retweeted: a great infographic that&#8217;s a Twitter 101</title>
		<link>http://www.stefanopaganini.com/2012/05/05/how-to-tweet-and-get-retweeted-a-great-infographic-thats-a-twitter-101/</link>
		<comments>http://www.stefanopaganini.com/2012/05/05/how-to-tweet-and-get-retweeted-a-great-infographic-thats-a-twitter-101/#comments</comments>
		<pubDate>Sat, 05 May 2012 18:28:26 +0000</pubDate>
		<dc:creator>Stefano</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[How-to]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter hashtag]]></category>
		<category><![CDATA[Twitter tips]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Twitter and Media]]></category>

		<guid isPermaLink="false">http://www.stefanopaganini.com/?p=2230</guid>
		<description><![CDATA[Whatever you do on Twitter or use it for, you&#8217;ll be amazed by this Twiends infographic. As simple as it gets: how to get started with the right profile info how to get more followers what to tweet when to &#8230; <a href="http://www.stefanopaganini.com/2012/05/05/how-to-tweet-and-get-retweeted-a-great-infographic-thats-a-twitter-101/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Whatever you do on <strong>Twitter</strong> or use it for, you&#8217;ll be amazed by this <strong>Twiends</strong> infographic.</p>
<p>As simple as it gets:</p>
<ul>
<li>how to get started with the right profile info</li>
<li>how to get <em>more followers</em></li>
<li><em>what</em> to tweet</li>
<li><em>when</em> to tweet</li>
<li>what&#8217;s a <strong>hashtag</strong> and why it&#8217;s so important!</li>
<li>a lot more&#8230; (with fun)</li>
</ul>
<p><a href="http://twiends.com/how-to-twitter" title="how to use twitter" target="_blank"><img src="http://twiends.com/images/howtotwitter.png" alt="how to use twitter best practices" width="50%" /></a></p>
<p>Business users? <a href="http://www.stefanopaganini.com/2012/04/05/twitter-for-small-businesses-promotion-user-engagement-product-awareness-and-a-nice-video-too/" title="twitter small business promotion">Check this video too</a>!</p>
<p>Great infographic, <strong>Twiends</strong>!</p>
<p>[Via <a href="http://twiends.com/how-to-twitter" title="how to use twitter" target="_blank">Twiends</a>]</p>
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		<title>Steve Jobs play Franklin.D Roosevelt in &#8220;1944&#8243; &#8211; Apple Macintosh Promo</title>
		<link>http://www.stefanopaganini.com/2012/05/05/steve-jobs-play-franklin-d-roosevelt-in-1944-apple-macintosh-promo/</link>
		<comments>http://www.stefanopaganini.com/2012/05/05/steve-jobs-play-franklin-d-roosevelt-in-1944-apple-macintosh-promo/#comments</comments>
		<pubDate>Sat, 05 May 2012 12:39:43 +0000</pubDate>
		<dc:creator>Stefano</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[TV ads]]></category>
		<category><![CDATA["Steve Jobs"]]></category>
		<category><![CDATA[1984]]></category>
		<category><![CDATA[Apple Advertisiment]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Mac 1984]]></category>
		<category><![CDATA[Macintosh]]></category>

		<guid isPermaLink="false">http://www.stefanopaganini.com/?p=2245</guid>
		<description><![CDATA[Steve Jobs play Franklin.D Roosevelt in &#8220;1944&#8243; &#8211; Apple Macintosh Promo. Back in 1984, when the first Mac 128K was introduced, Steve Jobs played this &#8216;wartime&#8217; TV spot where other computers (running mainly DOS) were enemies and Macs were powerful &#8230; <a href="http://www.stefanopaganini.com/2012/05/05/steve-jobs-play-franklin-d-roosevelt-in-1944-apple-macintosh-promo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Steve Jobs play Franklin.D Roosevelt in &#8220;1944&#8243; &#8211; Apple Macintosh Promo.</p>
<p>Back in 1984, when the first Mac 128K was introduced, Steve Jobs played this &#8216;wartime&#8217; TV spot where other computers (running mainly DOS) were enemies and Macs were powerful weapons!</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/IyFksrZjI40" frameborder="0" allowfullscreen></iframe></p>
<p>Such a great promotional movie from the past!</p>
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		<title>ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the &#8216;Free Throw&#8217; tournament</title>
		<link>http://www.stefanopaganini.com/2012/05/01/ing-diba-bank-features-an-unusual-basket-challenge-high-yields-in-user-engagement-with-the-free-throw-tournament/</link>
		<comments>http://www.stefanopaganini.com/2012/05/01/ing-diba-bank-features-an-unusual-basket-challenge-high-yields-in-user-engagement-with-the-free-throw-tournament/#comments</comments>
		<pubDate>Tue, 01 May 2012 16:40:31 +0000</pubDate>
		<dc:creator>Stefano</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[App world]]></category>
		<category><![CDATA[Augmented reality]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook App]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Online Gaming]]></category>
		<category><![CDATA[Social gaming]]></category>
		<category><![CDATA[Social initiatives]]></category>
		<category><![CDATA[Social Life]]></category>
		<category><![CDATA[Social marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[User Engagement]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[Videogames]]></category>
		<category><![CDATA[Facebook application]]></category>
		<category><![CDATA[facebook connect]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[mobile app]]></category>

		<guid isPermaLink="false">http://www.stefanopaganini.com/?p=2243</guid>
		<description><![CDATA[German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could &#8230; <a href="http://www.stefanopaganini.com/2012/05/01/ing-diba-bank-features-an-unusual-basket-challenge-high-yields-in-user-engagement-with-the-free-throw-tournament/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>German bank <strong>ING-DiBa Bank</strong> sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country…<br />
So they aimed to leverage smart phones to create an interactive experience anyone could play, and “<strong>Free Throw Billboards</strong>” were born.</p>
<p>Users could connect their phone directly to the billboard, essentially turning it into a virtual basketball, to take 3 “Free Throws” in the competition and emulate german basket star <strong>Dirk Nowitzki</strong>.<br />
Leveraging <strong>Facebook Connect</strong> along with a mobile (iOS + Android) app, the installation allowed for easy live broadcast to friends and family along with a wall post of you in action shooting virtual basketballs on Facebook.</p>
<p>Results?<br />
<strong>More than 21,000 users, more than 2,800 active players, some 8,000 Likes&#8230; and one broken iPhone!</strong></p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/24deLfYGH5E" frameborder="0" allowfullscreen></iframe></p>
<p>A pretty cool idea, a great user-engagement result and an installation I suspect we’ll see more and more like this&#8230;</p>
<p>[Via <a href="http://www.digitalbuzzblog.com/ing-the-free-throw-challenge-digital-billboards/" target="_blank" title="ing free throw challenge">DigitalBuzz</a>]</p>
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		<title>Google+ hangouts? Here are some useful tips for business keeping in touch with their social contacts</title>
		<link>http://www.stefanopaganini.com/2012/04/26/google-hangouts-here-are-some-useful-tips-for-business-keeping-in-touch-with-their-social-contacts/</link>
		<comments>http://www.stefanopaganini.com/2012/04/26/google-hangouts-here-are-some-useful-tips-for-business-keeping-in-touch-with-their-social-contacts/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 12:43:19 +0000</pubDate>
		<dc:creator>Stefano</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Google+ Pages for business]]></category>
		<category><![CDATA[google. hangouts]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[Social marketing]]></category>

		<guid isPermaLink="false">http://www.stefanopaganini.com/?p=2238</guid>
		<description><![CDATA[Here&#8217;s a really cool tutorial with some sound advice about Google+ Hangouts and how to use them for businesses! Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool. &#8230; <a href="http://www.stefanopaganini.com/2012/04/26/google-hangouts-here-are-some-useful-tips-for-business-keeping-in-touch-with-their-social-contacts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a really cool tutorial with some sound advice about Google+ Hangouts and how to use them for businesses!</p>
<p>Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool.</p>
<p><img src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2012/04/pk-chef-in-kitchen.png?9d7bd4" alt="google hangout business social media" width="60%" /></p>
<p>Google+ has been updating the regular Hangout features. There used to be two distinct types of hangouts—regular and with extras—but recently some of those extra features have been added to the regular type.</p>
<p>[Via <a href="http://www.socialmediaexaminer.com/how-to-use-google-hangouts-for-your-business" title="google hangouts business" target="_blank">SocialMediaExaminer</a>]</p>
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