Halloween? Creepy backup software ads from the past!

Data back-up as a nightmare?
Ok, just for Halloween let’s take a look at these creepy magazine ads for a couple of (ancient) backup software back from the very early 80s: Ecosoft’s Archivist for CP/M-based computers and Locksmith 5.0 for Apple II systems.
Provided that, back then, you had to back up floppies on… floppies… (hard disk were an expensive options, if available, for most systems) so it was a painful process anyway!

ecosoft backup-nightmares  locksmith backup software
Posted in Advertising, Apple, Retrocomputer, Software, Tech industry, Vintage computer | Tagged , , , , , | Leave a comment

#Drones in the future (according to New York Magazine)

drones around the worldAptly titled “Drones and everything after”, this long article by Benjamin Wallace-Wells featured in the latest issue of NYMag is an excellent compendium of ‘drone experiences‘ around the US and the world alike.

Several real-world examples are given about how much and to what extent are drones entering our lives and giving support, relief, bringing war, information and fun – altogether.
Be it just to shoot amazing videos from unseen point-of-views, or to monitor crop growing and plant seeding, be it as a weapon or as just a toy – getting less expensive every day, drones are getting the spot of media and are becoming common presence around us.

Recommended, original NYMag article can be found here.

Posted in Digital life, Drone, Media, Movie, News, Photography, Research, Science, Scientific Video, Security, USA | Tagged , , , , , , | Leave a comment

Apple’s #BendGate has sparkled several bright marketing and fun ideas!

Ok, there’s too much hype about the recent iPhone 6+ #BendGate: supposedly, some iPhone 6+ early users reported bending and/or cracking of the brand new giant iPhone.

Be it true or not (too much speculations and little investigation), the #BendGate, as it has been aptly dubbed, has gained top positions in social billboards.

Lots of fun and puns too have sparkled, applying the bending theme to several topics and products too.

Here’s a personal selection of some of the best!

iPhone BendGate Fun

Variable thickness…

iPhone BendGate Fun

Pringles rule!

iPhone BendGate Fun

Movies and soccer fans will agree…

iPhone BendGate Fun

A good cause, at last…

iPhone BendGate Fun

Bend it like workout…

iPhone BendGate Fun

Kit Kat, the right bending!

iPhone BendGate Fun

Heineken, another right bending!

iPhone BendGate Fun

LG: when curved is a feature!

Posted in Advertising, Fun, Gadget, iOS, iPhone, Marketing, Media, Mobile phone, Social Life, Social marketing, Social Media, Social news, Social value, Tech industry, Technology, Twitter, Twitter hashtag, Web Marketing | Tagged , , , , , , , | Leave a comment

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

KLM high five marketing

It’s that simple:
KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights.
Nice use of technology for marketing.

Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles apart – to challenge KLM game and win (both) an economy-class ticket towards the opposite city.
Dutch-based advertising agency Eigen Fabrikaat (DDB Group) used this seemingly easy gesture to send people around the world.

KLM high five marketing

Note: no touch-screens were hurt during this campaign!

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment

5th dimension: a Kickstarter project and a visual book about a “50s Sci-Fi alien” plot

I found this amazing (already funded) project on Kickstarter: 5th dimension.

A retro-futuristic art narrative centered around a 1950′s Chicago and the arrival of space aliens.

5th dimension

Author Justin Benzel has been working hard on building this around some 1950′s alternate past/future.

5th dimension

I love this kind of stuff: a mashup of several elements from 50s B-Movies, Sci-Fi, B/W photos, hi/low tech and a lot of creativity.

Images are amazing, check out for yourself on both his website and his 5th dimension Flickr page.

5th dimension

5th dimension

5th dimension

More info at: Kickstarter page, Justin Benzel web site, 5th dimension Flickr page.

Posted in Book, Kickstarter, Sci-Fi | Tagged , , , , , , , , | Leave a comment

Ikea Catalogue becomes bookbook: a great Apple-spoofing video (and a great marketing tool too!)

Once again we’re getting the 2015 Ikea Catalogue filled with (nice) pictures, products and suggestions.

Ikea Catalogue is not just the Ikea’s best selling item (even though it’s free) beyond meatballs and Billys shelves, it’s a dramatically powerful marketing tool.
According to Ikea:

Last year 198 million copies of the catalogue were printed in 56 editions and 27 languages.

Ikea has just released a video that’s going to be a smash hit: the introduction to the bookbook in an obvious Apple-spoofing style.

Still waiting for the next iPad? ;)

Posted in Case Study, Digital media, Ikea, Marketing, Mobile advertisement, Mobile marketing, Video, Web Marketing, Youtube | Tagged , , , , , | Leave a comment

Venus: Steve Jobs’ sleek super-yacht spotted in Venice

Venice is a such a nice place to reach with your own boat or yacht – provided you have one.
Last week I spotted this gorgeous 260ft-long super yacht in Venice, Riva degli Schiavoni (the place where private luxury boat are allowed to dock): Steve Jobs’ latest design obsession and legacy.

Jobs’ family is reportedly on vacation in Italy and Venice is just one of the several cities they’ll going to stay.

Venus, the name of this super yacht, has been designed by Philippe Starck, is strikingly different from most other yachts, has very sharp edges, especially its blade-shaped prow and front windows do not exactly comply with aerodynamics since they’re flat-facing forward.

All in all you can see this yacht has little in common with other peers: there’s some Jobs-touch in it, even though he was never able to see it cruisin’ (Jobs died in October 2011, Venus was unveiled a year later) and was described in Isaacson Steve Jobs biography.

As reported from several online resources, the vessel sports teak decks, the sleek design Jobs has been looking for his whole life and seven 27-inch iMacs taking care of almost everything on board, track, heating, engines and so on.


Posted in Apple, Design, Venice | Tagged , , , , , | Leave a comment

Vermeer’s legacy? Tim Jenison investigates paintings, photography, art and computer graphics

Vermeer Music LessonTexas-based CGI specialist Tim Jenison is someone that has crossed my life a long time ago with his mind-blowing products.

In 1986, when I bought my Amiga 1000, Tim Jenison was the founder of NewTek, which was so famous, back then, because of their video products such as DigiView, an analog-video digitizer for the Amiga (true-low-cost, true-great-success).

Tim, today, released the result of a five-year project that almost obsessed him (and his life).
He’s been studying, examining and recreating The Music Lesson – in the real world, a painting from dutch master painter Jan Vermeer (17th century).

He aimed to proof the fact that Vermeer has been using some sort of optical device to achieve such photographic quality in details, proportions, scale, lighting and perspective.

Below is the trailer of the documentary Tim’s Vermeer in which Jenison fully explains his journey into 17th century painting using today tool, his own computer graphics skills, photography tools and then some.

Tim’s Vermeer has been around since January but is now available as a Blu-ray combo pack and as digital download just recently.

More info at Boing Boing and ThisIsColossal.

Posted in Art, Commodore Amiga, Computer graphics, Digital life, Digital media, Digital photography, History, Movie, Movies, Painting, Photography, Technology, Video | Tagged , , , , , , , , , , , , | Leave a comment

What do “The edge of tomorrow” and Wargames movies have in common?

The edge of tomorrow is a pretty cool movie: the plot and the script shows some really nice ideas about time warping, looping and so on.
As a movie fan, though, I spotted something very funny.
In the opening scene, Tom Cruise-Cage addresses TV and media with a crowded war-room in the background.

edge of tomorrow 2014

This room and its screens, immediately reminded me of one my all-time favorite movies: John Badham’s Wargames (1983).
It looks like the famed Norad (showing some pretty green-phosphor CRT monitors from the 80s) has been used in a 2014 blockbuster!
Is it a retake of WarGames or an image of the real Norad?

WarGames Norad War Room

Am I right? :)

Posted in Cinema, Media, Movie, Movies, Vintage computer | Tagged , , , , , , , | Leave a comment

Pure genius: The Simpsons rendered using *only* CSS!

This is really awesome!
Do you know CSS?
Do you think you can master CSS enough to build whatever web-page layout you want or any special effect?

simpsons in css

Before answering, consider taking a look at Chris Pattle‘s Simpsons in CSS.

Full characters made just of CSS code, best viewed in Chrome (Firefox seems to work fine, though) and full source code, thanks to GitHub.

Awesome: great job Chris!

Posted in Ajax, html, Web design, web programming | Tagged , , | Leave a comment