Tag Archives: advertising

Back from 1984: Apple’s Steve Jobs, Steve Wozniak (and John Sculley) in a GhostBusters video – fighting IBM

Posted on May 11, 2012 by Stefano

Who said Steve Jobs had no sense of humour? Take a look at this Apple‘s 1984 Ghostbusters spoof video where Steve Jobs, Steve “Woz” Wozniak and former Apple CEO John Sculley appear and fight, as BlueBusters, IBM world-invasion plans. The … Continue reading →

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Posted in Advertising, Apple, History, IBM, Television, TV ads, Youtube | Tagged , , , , , , , , | Leave a comment

Social media and advertising analytics trends and tools that are effective, profitable (and somehow even free!)

Posted on April 5, 2012 by Stefano

A nice post by KissMetrics about social-, and -web, analytics tool that help marketers plan and report strategies and campaigns effectively. We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook … Continue reading →

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Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Infographic, Online advertisement, Social family, Social gaming, social habits, Social marketing, Social Media, Social network, Social news, Social survey | Tagged , , , , | Leave a comment

Volkswagen, Star Wars and the Super Bowl TV ads saga

Posted on February 1, 2012 by Stefano

Every saga has a beginning… Last year, Volkswagen aired a Super Bowl TV ad with a Darth Vader-dressed kid discovering the dark side of the Force with a VW Passat. 2012 VW Super Bowl TV ad? A story with a … Continue reading →

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Posted in Advertising, Creativity, Ideas, Star Wars, Super Bowl | Tagged , , , , , , | Leave a comment

Facebook Timeline and Twitter Brand Pages: the hottest social updates

Posted on December 9, 2011 by Stefano

The new hot topics in the last two days: Facebook Timeline: love it or hate it, that’s how your Facebook profile (and mine as well) is gonna be like. A streamlined and time-oriented timeline (that is!) User experience has changed … Continue reading →

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Posted in Advertising, App world, Brand, Business Model, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google+, Marketing, Media, Mobile advertisement, Mobile marketing, News, Online advertisement, Report, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Adam Ostrow 2012 forecast about advertising and media

Posted on December 9, 2011 by Stefano

Mashable‘s Adam Ostrow tries to predict 2012 trends in the post 5 Key Digital Media and Advertising Trends for 2012 The top 5? Social Curation and Mobile Will Drive Growth for Media Organizations The Impact of the Second Screen on … Continue reading →

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Posted in Advertising, Coviewing, Internet TV, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , | Leave a comment

QR Codes Marketing 101 or How QR Codes Can Grow Your Business

Posted on February 10, 2011 by Stefano

Cool site SocialMediaExaminer just published a great post about “QR codes and real business“. After a few years of buzz in mobile marketing circles, QR – or “quick response” – codes are finally starting to pop up in the United … Continue reading →

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Posted in Marketing, Mobile marketing, QR Code, Social Media, Web, Web Marketing | Tagged , , , , , | Leave a comment