Tag Archives: advertising

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

Posted on March 28, 2013 by Stefano

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading →

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Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Posted on December 23, 2012 by Stefano

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading →

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Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

Forget economic downturn: here come the top 10 luxury social media marketers!

Posted on July 9, 2012 by Stefano

What’s really selling in these hard times, when economic downturn depresses economy, markets and people? Luxury, of course. Overpriced goods, exclusive stuff gets more attention by more people – not only those who can afford it. Even though it’s still … Continue reading →

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Posted in Advertising, Automotive, Business, Business Model, Car, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Luxury, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social marketing, Social Media, Social news, Social survey, Social value, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Twitter drops Linkedin partnership?

Posted on July 1, 2012 by Stefano

This is the kind of news that deserves much attention. As reported by Mashable: LinkedIn announced via a blog post on Friday that Twitter would no longer be partnering with the business-networking site to sync updates from one site to … Continue reading →

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Posted in Business, Business Model, Case Study, Job search, Job seeking, Linkedin, Marketing, Social marketing, Social Media, Social network, Social news, Social value, Twitter, Twitter hashtag | Tagged , , , , , , , | Leave a comment

Advertising Age latest issue: does digital sell soap?

Posted on June 24, 2012 by Stefano

From the latest Advertising Age issue. The Truth About What Works in Digital Marketing For Consumer Packaged-Goods Marketers, Digital Does Sell Soap Does digital media deliver a better return on investment than TV? Tough questions and a lot of answers … Continue reading →

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Posted in Advertising, Brand, Business, Business Intelligence, Case Study, Content marketing, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

A social media parody viral video that’s sooo true!

Posted on May 24, 2012 by Stefano

Great Viral Video from ThePoke and a lot of unsaid truth about social media as well!

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Posted in Social marketing, Social Media, Social network, Social news, Social survey, Social TV, Viral video, Youtube | Tagged , , , , , , | Leave a comment

Back from 1984: Apple’s Steve Jobs, Steve Wozniak (and John Sculley) in a GhostBusters video – fighting IBM

Posted on May 11, 2012 by Stefano

Who said Steve Jobs had no sense of humour? Take a look at this Apple‘s 1984 Ghostbusters spoof video where Steve Jobs, Steve “Woz” Wozniak and former Apple CEO John Sculley appear and fight, as BlueBusters, IBM world-invasion plans. The … Continue reading →

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Posted in Advertising, Apple, History, IBM, Television, TV ads, Youtube | Tagged , , , , , , , , | Leave a comment

Social media and advertising analytics trends and tools that are effective, profitable (and somehow even free!)

Posted on April 5, 2012 by Stefano

A nice post by KissMetrics about social-, and -web, analytics tool that help marketers plan and report strategies and campaigns effectively. We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook … Continue reading →

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Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Infographic, Online advertisement, Social family, Social gaming, social habits, Social marketing, Social Media, Social network, Social news, Social survey | Tagged , , , , | Leave a comment

Volkswagen, Star Wars and the Super Bowl TV ads saga

Posted on February 1, 2012 by Stefano

Every saga has a beginning… Last year, Volkswagen aired a Super Bowl TV ad with a Darth Vader-dressed kid discovering the dark side of the Force with a VW Passat. 2012 VW Super Bowl TV ad? A story with a … Continue reading →

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Posted in Advertising, Creativity, Ideas, Star Wars, Super Bowl | Tagged , , , , , , | Leave a comment

Facebook Timeline and Twitter Brand Pages: the hottest social updates

Posted on December 9, 2011 by Stefano

The new hot topics in the last two days: Facebook Timeline: love it or hate it, that’s how your Facebook profile (and mine as well) is gonna be like. A streamlined and time-oriented timeline (that is!) User experience has changed … Continue reading →

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Posted in Advertising, App world, Brand, Business Model, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google+, Marketing, Media, Mobile advertisement, Mobile marketing, News, Online advertisement, Report, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment