Monthly Archives: June 2011

Gmail’s new People widget: useful, smart and contextual information from your contacts.

Posted on June 29, 2011 by Stefano

Ok, I might be late! I just noticed today the Gmail’s brand-new People Widget and found it really useful! You can communicate with individual contacts easily through the people widget, or just use it to find basic information. Simply click … Continue reading →

Posted in App world, Cloud computing, Gmail, Google, Google Chrome, Widget | Tagged , , | Leave a comment

Social games: the right – and social way- to engage people

Posted on June 28, 2011 by Stefano

Social gaming is – and should be considered – the new weapon of social media wave. SocialMediaToday reports about social gaming, some cool examples and good practics for almost evey businesses. Games have always been known for their ability to … Continue reading →

Posted in Economy, Facebook, Social marketing, Social Media, Social network, Social survey | Tagged , , , , | Leave a comment

Christie’s and Venice Art Biennale: the 2011 app that will guide you with style

Posted on June 25, 2011 by Stefano

Christie’s, the world’s leading art business, has created the first ever, complete guide to the Venice Art Biennale and are now happy to offer it for free to any art lover. Designed to guide you around the labyrinthine alleys and … Continue reading →

Posted in App world, Apple, Art, Free guide, Marketing, Mobile marketing, Social initiatives, Social marketing, Social Media, Social network, Social survey, Venice, Viral marketing, Web Marketing | Tagged , , , | Leave a comment

Harvard Business Review questions (and answers) about Social Media Strategy

Posted on June 24, 2011 by Stefano

July August issue of Harvard Business Review features a great article: “What’s Your Social Media Strategy?” Authoritative askers, pretty good answers. In this research, four authors managed to define four distinct social media warriors profiles along with case histories, facts … Continue reading →

Posted in Economy, Magazine, Mobile marketing, News, Social initiatives, Social marketing, Social Media, Social network, Social survey, Tech industry, User survey, Web 2.0, Web Marketing | Tagged , , , , | Leave a comment

SCVNGR: a location-based gaming platform that’s Foursquare plus a lot of fun – and a great marketing idea too!

Posted on June 22, 2011 by Stefano

SCVNGR is a location-based gaming platform –- there are challenges at every venue, and businesses can also “script” their own challenges. Customers can do challenges (take a photo, eat a certain dish) to earn points, which are redeemable for real-world … Continue reading →

Posted in App world, Apple, Fast food, Marketing, Mobile gaming, Mobile marketing, Social gaming, Social initiatives, Social marketing, Social Media, Social network, Social survey, Startup, User survey, Viral marketing, Web Marketing | Tagged , , , , , , , | Leave a comment

The really green (solar-powered) wireless desktop keyboard: Logitech k750

Posted on June 21, 2011 by Stefano

I love all things wireless, except when it comes to keeping them powered up. I’m always worrying that I’d run out of battery juice at the worst possible moment. But a solar rechargeable keyboard? Now this is a first. I … Continue reading →

Posted in Energy, Energy efficiency, Green, Hardware, Logitech, Wireless, Wireless keyboard | Tagged , , , , , | Leave a comment

LinkedIn: an IPO bubble that is popping or a robust stock?

Posted on June 21, 2011 by Stefano

LinkedIn, the first major US social network to go public, saw its shares more than double as they debuted on the New York Stock Exchange to a bidding frenzy from investors. It makes Reid Hoffman, LinkedIn’s founder and largest shareholder, … Continue reading →

Posted in China, Economy, Entrepreneurship, Job search, Marketing, Social marketing, Social Media, Social network, Startup, Stock market, Tech bubble, Tech industry, Web Marketing | Tagged , , , , , , | Leave a comment

How to remove images (or selected HTML tags) from a WordPress page (and live happy)

Posted on June 18, 2011 by Stefano

I love working with WordPress, there’s always a new tiny pretty trick around the corner that makes this great blogging tool behave just like something more versatile. I’ve been working on a web site and the client asked for something … Continue reading →

Posted in Design, Development, PHP, Programming, Widget, Wordpress | Tagged , , , , | Leave a comment

McDonald’s nice marketing idea: Pick’n’Play with smartphones, watch on wall videos – and get a free lunch too!

Posted on June 15, 2011 by Stefano

People may do anything for a free lunch (don’t mind “There ain’t no such thing as a free lunch”) these days – or just to have fun? Even stare at an interactive billboard outside a McDonald’s in Stockholm and play … Continue reading →

Posted in App world, Brand, Fast food, iPad, iPad 2, iPhone, Marketing, McDonald's, Mobile marketing, News, Online advertisement, Smartphone, Social initiatives, Social marketing, Social Media, Social survey, User survey, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

Fast food, social media, user survey: an infographic that tells a lot – and it’s not that fast

Posted on June 13, 2011 by Stefano

Fast food is a part of American life, whether we like it or not. But social media users aren’t scarfing down that junk, are they? Sounds like a good topic for a survey filled with statistics that are both obvious … Continue reading →

Posted in Infographic, Marketing, McDonald's, News, Social initiatives, Social marketing, Social Media, Social survey, User survey | Tagged , , , | Leave a comment