Monthly Archives: July 2011

SEO as chemistry? Here’s the SEO ranking factor periodic table!

Posted on July 28, 2011 by Stefano

I truly love infographics, even better when they become useful tools! Here comes a wonderful, yet useful one, from beloved SearchEngineLand – always a good source for good ideas. Simply put, it’s a periodic table that turns chemical elements into … Continue reading →

Posted in Facebook, Free guide, Infographic, Media | Tagged , , , , , | Leave a comment

Grey Goose vodka advertisement on Wired: the switch from web site to Facebook page

Posted on July 26, 2011 by Stefano

Grey Goose vodka has strong brand and product identity – not to mention the vodka itself. The last Wired printed issue has a gorgeous two-page ad with very few words. I spotted a little difference, though, and have been checking … Continue reading →

Posted in Advertising, Uncategorized, Wired | Tagged , , , | Leave a comment

Peugeot iON electric car: wall advertising in Milan that’s really green!

Posted on July 25, 2011 by Stefano

Peugeot iON along with Milan’s municipality has unveiled a city-wide compaign to launch the all-electric Peugeot iON car. Part of this campaign is summarized by green walls, vertical gardens just like the one in my photo, that attempt to reduce … Continue reading →

Posted in Advertising, Automotive, Car, Electric Car, Energy, Energy efficiency, Green, Green Advertisement, Italy, Marketing | Tagged , , , , , , | 1 Comment

Social media role in Norway attacks

Posted on July 23, 2011 by Stefano

Yesterday’s deadly attacks in Oslo and Utoya Island are still being investigated by authorities, total casualties number is still increasing and injured people are fighting for their life in hospital. Events like these need us to stop and think – … Continue reading →

Posted in Facebook, Facebook Pages, News, Social Media, Social network, Social news, Twitter | Tagged , , , , | Leave a comment

Real Apple products, fake Apple Store: big (copyright) trouble in Chinatown!

Posted on July 22, 2011 by Stefano

When reality meets fantasy – and screws copyright laws in betweeen! Blogger Birdabroad reports from Kunming, China, where she found not one but several Apple Stores. Oddly enough, there are no official Apple Store in Kunming: it turns out there … Continue reading →

Posted in Apple, Asia, Business, China, Economy, iPad, iPhone, Legal | Tagged , , , | Leave a comment

Kids & parents: social networks and parenting in the Facebook era, a report from UK

Posted on July 19, 2011 by Stefano

The Telegraph from UK reports on family relationship and Facebook. Most parents playing the watchdog role, usually fail to follow their kids’ tracks in social networkdom. Any trade-off possible? No way. It’s some kinda war where parent usually lose – … Continue reading →

Posted in Case Study, Educational, Facebook, Kids, Report, Social initiatives, Social marketing, Social Media, Social network, Social survey, Survey | Tagged , , , | Leave a comment

Buddy Media’s reports on effective Facebook Wall posts – and some nice hints too!

Posted on July 17, 2011 by Stefano

How to make the most of a Facebook post? That’s a good question these days – a question that would drive Hamlet crazy! Today, keywords are Facebook Page and brand engagement boosting so what’s better than a research dealing with … Continue reading →

Posted in Brand, Business, Case Study, Facebook, Facebook Pages, Facebook Pages for Business, Free guide, Online advertisement, Report, Social initiatives, Social marketing, Social Media, Social network, Social survey, User Engagement, Web Marketing | Tagged , , , , , | Leave a comment

Facebook Pages engagement case study: Asia Travel industry – an in-depth report

Posted on July 16, 2011 by Stefano

Are we still in Facebook Pages for businesses infancy or is the market already mature and robust? Either answer leads to the mere need for in-depth analysis of users (AKA customers) behaviour when prompted to click on a social network … Continue reading →

Posted in Advertising, Asia, Brand, Business, Case Study, China, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Marketing, Mobile marketing, Online advertisement, Report, Social initiatives, Social marketing, Social Media, Social network, Social survey, Travel, User survey, Viral marketing, Web 2.0 | Tagged , , , , , | Leave a comment

Excellent real-life marketing: Angry Birds get nasty and real in Barcelona

Posted on July 14, 2011 by Stefano

Rovio’s Angry Birds is one of the hottest mobile game – ever. Not only it scored hit million-league downloads on iPhone: it’s become iconic as well and you can now easily find Angry Birds merchandising around. T-Mobile has gone a … Continue reading →

Posted in App world, Gaming | Tagged , , , , | Leave a comment

Desigual fashion brand empowers a naked social strategy in Berlin, Prague

Posted on July 12, 2011 by Stefano

Kudos to spanish weirdo-looking and successful brand Desigual for bringing naked girls across the world streets! The spanish fashion brand started an innovative marketing campaign in Berlin, Germany and Prague, Czech Republic (more stores upcoming) offering huge discounts to shoppers … Continue reading →

Posted in Advertising, Design, Europe, Fashion, Marketing, Media, Online advertisement, Social initiatives, Social marketing, Social Media, Spain, Viral marketing, Web Marketing | Tagged , , , , , , , | Leave a comment