Category Archives: Case Study

Ikea Catalogue becomes bookbook: a great Apple-spoofing video (and a great marketing tool too!)

Posted on September 5, 2014 by Stefano

Once again we’re getting the 2015 Ikea Catalogue filled with (nice) pictures, products and suggestions. Ikea Catalogue is not just the Ikea’s best selling item (even though it’s free) beyond meatballs and Billys shelves, it’s a dramatically powerful marketing tool. … Continue reading →

Posted in Case Study, Digital media, Ikea, Marketing, Mobile advertisement, Mobile marketing, Video, Web Marketing, Youtube | Tagged , , , , , | Leave a comment

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

Posted on March 28, 2013 by Stefano

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading →

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Learning curve, taking risks and entrepreneurship

Posted on February 8, 2013 by Stefano

This graphic really rocks! How much do we really learn by taking risks? [Via Founders and Founders]

Posted in Business, Business Model, Business Plan, Case Study, Entrepreneurship, Infographic, Startup | Tagged , , , | Leave a comment

Foursquare meets business users with ‘Foursquare for Business’ App

Posted on February 4, 2013 by Stefano

News from the check-in king: Foursquare For Business, an iOS app designed to let business owners manage specials and view analytics. Foursquare for Business, introduced on Tuesday, promises to let businesses attract customers by posting “beautiful photo updates, view recent … Continue reading →

Posted in Advertising, App world, Apple, Brand, Business, Business Intelligence, Case Study, Facebook, FourSquare, Geotagging, Social Media, Social network, Social survey, Social value | Tagged , | Leave a comment

Twitter Statistics 2012 by Beevolve: amazing results

Posted on December 12, 2012 by Stefano

As we’re reaching the end of 2012, we’re getting more and more “Year-stats”: social analysis tool Beevolve brings us a complete survey of more than 35 million Twitter accounts and some results are quite amazing. US Twitter users are 50/50 … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Report, Research, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social value, Twitter, Twitter hashtag, Twitter tips | Tagged , , | Leave a comment

QR Code Shopping in subway stations in Milan, Italy: klikkapromo.it introduces virtual supermarkets

Posted on November 16, 2012 by Stefano

On January I wrote about South Korea’s Tesco big hit with QR Code shopping concept. Today I spotted in Milan, Italy, a similar idea where an italian discount-hunting website, klikkapromo.it, is promoting several goods along with QR-Code. The idea is … Continue reading →

Posted in Business, Business Model, Case Study, Digital life, Digital media, Italy, Marketing, Mobile advertisement, Mobile marketing, Mobile phone, Online shopping, QR Code | Tagged , , , , , , | Leave a comment

Lecture and Speech Distribution on Mobile: an article by Social@Ogilvy

Posted on November 13, 2012 by Stefano

An interesting article from Social@Ogilvy on Pinterest about Mobile distribution of speech and lectures – and some hints for B2B podcasting too!

Posted in B2B, BBC, Business, Case Study, Content marketing, Digital media, Media, Podcasting | Tagged , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

Identifying social trends and influences pushes for new social media analytics tools

Posted on September 11, 2012 by Stefano

MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading →

Posted in 2012 Campaign, 2012 Presidential Election, Advertising, Business Intelligence, Business Model, Case Study, Content marketing, Digital life, Digital media, Google, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Search engine, SEO, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , , | Leave a comment

Shopping Center Westfield London offers Wi-Fi… and (almost) free mobile phone charging!

Posted on July 30, 2012 by Stefano

London looks like the center of the universe, these days, thanks to London 2012 Olympic Games. Here comes a tiny news bit that shows how much technology can help/extend shopping experience. Shopping Center Westfield London sports some 312 (!) stores… … Continue reading →

Posted in Business, Business Model, Case Study, Cell phone, Digital life, Energy, Energy efficiency, Family, iPad, iPhone, Marketing, Media, Mobile marketing, Mobile phone, Shopping, Social initiatives, Social marketing, Social Media, Tech industry, Technology, Twitter, Twitter hashtag, User experience | Tagged , , , , , , , , | Leave a comment