Category Archives: Facebook Advertising

Facebook drops Thumb icon, chooses Like and Share buttons

Posted on November 9, 2013 by Stefano

It’s been three years since the Thumb Facebook icon was introduced, on Wednesday Facebook Ray’s post on Developers’ blog stated this: Today, we’re introducing a new design for both Like and Share to help people share more great content across … Continue reading →

Posted in Facebook, Facebook Advertising, Facebook App, Social Media, Social network | Tagged , , , , | Leave a comment

Facebook introduces Cards: Gifts will never be so socially the same

Posted on January 31, 2013 by Stefano

As reported by Venturebeat, Facebook is introducing Cards, a sort of prepaid credit card for sending gifts – social gifts, actually. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the … Continue reading →

Posted in Brand, Business, Business Model, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Financial, Shopping, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social value, Tech industry, User experience, Wall Street | Tagged , , , , , , , , | Leave a comment

Facebook introduces Graph Search: natural language search within the social network giant

Posted on January 15, 2013 by Stefano

Mark Zuckerberg introduces Graph Search. Looks like natural language searching will be soon available to all Facebook users! Check for more details on Graph Search here on Facebook Newsroom. During the live coverage provided by Mashable, an example search was: … Continue reading →

Posted in Business, Business Model, Data mining, Data storage, Facebook, Facebook Advertising, Facebook App, Search engine, Social Life, Social Media, Social network, Social news | Tagged , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

Facebook + CNN = total coverage of 2012 election – the dawn of a digital democracy?

Posted on July 9, 2012 by Stefano

As Mashable reports Facebook is teaming up with CNN to socialize coverage of the 2012 election, as the social network aims to become a “second screen” for political coverage. The new experience, “America’s Choice 2012,” will encourage Facebook’s 160 million … Continue reading →

Posted in 2012 Campaign, 2012 Presidential Election, CNN, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, News, Tech industry, Television, USA, User Engagement, User experience, User survey, Viral marketing | Tagged , , , , | Leave a comment

Choose your next fashion the Social Way: C&A dress hooks show Facebook Likes!

Posted on May 8, 2012 by Stefano

How do you know the real approval of a single fashion item? How do you understand users’ acceptance of dresses and clothes without even getting out of the store? How do you do it real-time and in a social way? … Continue reading →

Posted in Facebook, Facebook Advertising, Facebook Pages, Fashion, Ideas, Marketing, User Engagement, User experience | Tagged , , , , , , , | Leave a comment

Facebook app top gainers: watch out for Draw Something and BranchOut!

Posted on March 13, 2012 by Stefano

This week top Facebook app movers were, according to InsideFacebook: # Name MAU Gain Gain,% 1. Draw Something 12,900,000 +7,700,000 + 148% 2. Angry Birds 12,800,000 +6,000,000 + 88% 3. BranchOut 7,800,000 +1,500,000 + 24% Draw Something by OMGPOP had … Continue reading →

Posted in App world, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Job search, Job seeking, Social gaming, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Software | Tagged , , , , , , | Leave a comment

Facebook releases new advertising infrastructure

Posted on February 29, 2012 by Stefano

New life and tools for Facebook advertising? Along with Timeline for brands, Facebook also introduced Premium Offers and Ads, which function similarly to Promoted Tweets. Marketers can pay to get their ads or Sponsored Stories some better real estate on … Continue reading →

Posted in Advertising, Business Intelligence, Business Model, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Marketing, Media, Mobile advertisement, Social marketing, Social network, Social news, Social survey | Tagged , , | Leave a comment