Category Archives: Web Marketing

A pocketful of early Internet Service Providers greeting packs from 1994.

Posted on March 1, 2015 by Stefano

Digging in my vintage-computer mess, I found this pack from Xmas 1994 – labelled Software ETC.   I barely reminded that a long-time friend, Claudio, brought me this stuff from a trip in the USA – where early Internet was … Continue reading →

Posted in Business, Business Model, Digital life, Internet, Media, Online advertisement, Retrocomputer, Server, Social Media, Software, Tech bubble, Tech industry, USA, Web, Web Marketing, Windows | Tagged , , , , , , , , , , , , | Leave a comment

Apple’s #BendGate has sparkled several bright marketing and fun ideas!

Posted on September 28, 2014 by Stefano

Ok, there’s too much hype about the recent iPhone 6+ #BendGate: supposedly, some iPhone 6+ early users reported bending and/or cracking of the brand new giant iPhone. Be it true or not (too much speculations and little investigation), the #BendGate, … Continue reading →

Posted in Advertising, Fun, Gadget, iOS, iPhone, Marketing, Media, Mobile phone, Social Life, Social marketing, Social Media, Social news, Social value, Tech industry, Technology, Twitter, Twitter hashtag, Web Marketing | Tagged , , , , , , , | Leave a comment

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

Posted on September 18, 2014 by Stefano

It’s that simple: KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights. Nice use of technology for marketing. Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles … Continue reading →

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment

Ikea Catalogue becomes bookbook: a great Apple-spoofing video (and a great marketing tool too!)

Posted on September 5, 2014 by Stefano

Once again we’re getting the 2015 Ikea Catalogue filled with (nice) pictures, products and suggestions. Ikea Catalogue is not just the Ikea’s best selling item (even though it’s free) beyond meatballs and Billys shelves, it’s a dramatically powerful marketing tool. … Continue reading →

Posted in Case Study, Digital media, Ikea, Marketing, Mobile advertisement, Mobile marketing, Video, Web Marketing, Youtube | Tagged , , , , , | Leave a comment

How much economic value & wealth do tech companies build in a second?

Posted on May 6, 2014 by Stefano

The answer to this question come from a dynamic infographics from WorldPayZinc (a mobile payments company) that show in a very appealing and smart way how much does a tech giant (check your favorite) does revenues and profits in a … Continue reading →

Posted in Amazon, Business, Business Intelligence, Business Model, Infographic, Social Media, Social network, Social news, Social survey, Sony, Startup, Tech industry, Technology, Twitter, Visualization, Wall Street, Web Marketing, Widget, Yahoo | Tagged , , , , , , , , , , | Leave a comment

The age of publishers not journalists (at least on Twitter)

Posted on January 14, 2014 by Stefano

Here’s a post (and then some replies) that will sparkle a lot of flames about news, media and social networks. Who does drive more traffic to news sites? Facebook or Twitter? Journalists seem to love Twitter but Facebook drives more … Continue reading →

Posted in Media, News, Pinterest, Social Media, Social network, Social news, Twitter, Web Marketing | Tagged , , , , , , | Leave a comment

NVIDIA Tegra K1 192-graphics-cores-processor marketing? A worldwide puzzle: “Project 192” crop circles

Posted on January 6, 2014 by Stefano

Tegra K1 is NVIDIA new mobile processor (a SoC, system-on-a-chip, to be more accurate) that sports 192 GPU cores (that’s right 192!) and has just debuted at CES 2014. NVIDIA chose a very unusual way to market this outrageously powerful … Continue reading →

Posted in CES, CPU, GPU, Hardware, NVIDIA, Supercomputer, Tech industry, Technology, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , | Leave a comment

10 digital marketing key data about 2013 that will be useful in 2014

Posted on December 20, 2013 by Stefano

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading →

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Posted on December 23, 2012 by Stefano

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading →

Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

The future of shopping and online retailers – according to Newsweek

Posted on December 20, 2012 by Stefano

Newsweek’s current issue features a nice story by Megan McCardle about shopping, selling and the future of retailers – online too. The article deals with Amazon, Best Buy and a lot more. Sales were $12.1 billion in the third quarter … Continue reading →

Posted in Advertising, Apple, Best Buy, Business, Business Intelligence, Business Model, Business Plan, Economy, Tech industry, Technology, Walmart, Web Marketing | Tagged , , , | Leave a comment