Category Archives: User survey

10 digital marketing key data about 2013 that will be useful in 2014

Posted on December 20, 2013 by Stefano

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading →

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

What will the office and working environment be like in the future?

Posted on September 25, 2012 by Stefano

LinkedIn created this infographic from a global survey. According to LinkedIn this is how the working environment will be in the near future – or already is. Fax machines are dead – so long, I’ll never miss them! [Via TechRepublic]

Posted in Business, Collaborative Work, CoWorking, Digital life, Digital media, Infographic, Job search, Job seeking, Linkedin, Social initiatives, Social Life, User experience, User survey | Tagged , , , , , , | Leave a comment

Economic downturn? Not for IT & consumer electronics, which will reach $2.1 trillion in 2012 – Gartner reports

Posted on July 28, 2012 by Stefano

ComputerWorld today reports a Gartner projection for 2012: the spending amout for IT, consumer electronics, mobile phones, digital media and services will reach $2.1 trillion by the end of the year. That’s $114 billion more than 2011 (roughly +5%) which … Continue reading →

Posted in Brand, Business, Business Intelligence, Business Model, Case Study, Computer, Digital life, Digital media, Digital music, Economy, Entrepreneurship, Gartner, Online storage, Report, Research, Social news, Social survey, Tech industry, Technology, User survey | Tagged , , , , , , , , , | Leave a comment

What Facebook knows – about human behaviour and a lot more by mining its huge users’ database

Posted on July 20, 2012 by Stefano

Technology Review, published by MIT: if you still don’t know it you’re in trouble. Get a copy, now. I love it, it’s one of the very best publications around. Period. August 2012 issue features a cover story about Facebook and … Continue reading →

Posted in Data mining, Data storage, Digital life, Digital media, Facebook, Magazine, News, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Technology, User Engagement, User experience, User survey, Web Marketing | Tagged , , , , | Leave a comment

Facebook + CNN = total coverage of 2012 election – the dawn of a digital democracy?

Posted on July 9, 2012 by Stefano

As Mashable reports Facebook is teaming up with CNN to socialize coverage of the 2012 election, as the social network aims to become a “second screen” for political coverage. The new experience, “America’s Choice 2012,” will encourage Facebook’s 160 million … Continue reading →

Posted in 2012 Campaign, 2012 Presidential Election, CNN, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, News, Tech industry, Television, USA, User Engagement, User experience, User survey, Viral marketing | Tagged , , , , | Leave a comment

Forget economic downturn: here come the top 10 luxury social media marketers!

Posted on July 9, 2012 by Stefano

What’s really selling in these hard times, when economic downturn depresses economy, markets and people? Luxury, of course. Overpriced goods, exclusive stuff gets more attention by more people – not only those who can afford it. Even though it’s still … Continue reading →

Posted in Advertising, Automotive, Business, Business Model, Car, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Luxury, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social marketing, Social Media, Social news, Social survey, Social value, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Dating online in 2012: what is really like?

Posted on April 4, 2012 by Stefano

This infographic from FreeDating UK shows how much dating has changed recently – and how much is social media involved! How much is true (or a bunch of lies) in all social relationships sparkling around the ‘net (growing and… failing)? … Continue reading →

Posted in Dating, Digital life, Digital media, Infographic, Love, Sex, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social news, User Engagement, User experience, User survey, Women | Tagged , , , , , , , , | Leave a comment

Social TV: ConnecTV announces March Madness: basketball will never be the same – social

Posted on March 20, 2012 by Stefano

I love Social TV! I guess it’s the next big thing putting together all tech stuff: mobile + social media + TV. USA Social TV company ConnecTV, has announced its March Madness line-up of innovative content features for the biggest … Continue reading →

Posted in App world, Apple, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, Television, TV Series, User Engagement, User experience, User survey | Tagged , , , , , | Leave a comment

Coca Cola PaperTweetos: Argentina’s National soccer team gets huge support from Twitter

Posted on March 11, 2012 by Stefano

Ogilvy Argentina helped Coca Cola leverage Twitter to enforce Argentina’s National Soccer Team support from fans by using a special hashtag to filter all supporters tweets. Every time there is a soccer match where the Argentinean National Team plays, people … Continue reading →

Posted in Advertising, Coca Cola, Soccer, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Viral marketing, Viral video | Tagged , , , , | Leave a comment