Tag Archives: marketing

SNCF (French railways) marketing: Europe? It’s just next door

Posted on December 20, 2014 by Stefano

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading →

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

Apple’s #BendGate has sparkled several bright marketing and fun ideas!

Posted on September 28, 2014 by Stefano

Ok, there’s too much hype about the recent iPhone 6+ #BendGate: supposedly, some iPhone 6+ early users reported bending and/or cracking of the brand new giant iPhone. Be it true or not (too much speculations and little investigation), the #BendGate, … Continue reading →

Posted in Advertising, Fun, Gadget, iOS, iPhone, Marketing, Media, Mobile phone, Social Life, Social marketing, Social Media, Social news, Social value, Tech industry, Technology, Twitter, Twitter hashtag, Web Marketing | Tagged , , , , , , , | Leave a comment

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

Posted on September 18, 2014 by Stefano

It’s that simple: KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights. Nice use of technology for marketing. Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles … Continue reading →

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment

Ikea Catalogue becomes bookbook: a great Apple-spoofing video (and a great marketing tool too!)

Posted on September 5, 2014 by Stefano

Once again we’re getting the 2015 Ikea Catalogue filled with (nice) pictures, products and suggestions. Ikea Catalogue is not just the Ikea’s best selling item (even though it’s free) beyond meatballs and Billys shelves, it’s a dramatically powerful marketing tool. … Continue reading →

Posted in Case Study, Digital media, Ikea, Marketing, Mobile advertisement, Mobile marketing, Video, Web Marketing, Youtube | Tagged , , , , , | Leave a comment

NVIDIA Tegra K1 192-graphics-cores-processor marketing? A worldwide puzzle: “Project 192” crop circles

Posted on January 6, 2014 by Stefano

Tegra K1 is NVIDIA new mobile processor (a SoC, system-on-a-chip, to be more accurate) that sports 192 GPU cores (that’s right 192!) and has just debuted at CES 2014. NVIDIA chose a very unusual way to market this outrageously powerful … Continue reading →

Posted in CES, CPU, GPU, Hardware, NVIDIA, Supercomputer, Tech industry, Technology, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , | Leave a comment

10 digital marketing key data about 2013 that will be useful in 2014

Posted on December 20, 2013 by Stefano

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading →

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

Facebook drops Thumb icon, chooses Like and Share buttons

Posted on November 9, 2013 by Stefano

It’s been three years since the Thumb Facebook icon was introduced, on Wednesday Facebook Ray’s post on Developers’ blog stated this: Today, we’re introducing a new design for both Like and Share to help people share more great content across … Continue reading →

Posted in Facebook, Facebook Advertising, Facebook App, Social Media, Social network | Tagged , , , , | Leave a comment

What does the modern marketer look like? Check this infographic

Posted on April 27, 2013 by Stefano

The marketing profession is changing. Check this cool infographic about what’s required, today, to work as a 2013-marketer: Part Artist, Part Scientist. [Via SalesForce Blog]

Posted in Business, Business Plan, Marketing, Social Life, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Posted on December 23, 2012 by Stefano

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading →

Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

London 2012: James Bond escorts The Queen to the Olympics Games opening ceremony

Posted on July 28, 2012 by Stefano

Ok, I’m a James Bond/007 long-time fan, but this video by BBC gets the real Crown (!) for the London 2012 Best Promotional Video ever (IMHO)! Forget about boring TV ads, old-style promotional video reels: this is the kind of … Continue reading →

Posted in Advertising, BBC, Digital life, Digital media, London 2012, News, Social Media, Social network, Social news, Sport, Television, TV ads, Video, Viral video, Youtube | Tagged , , , , , , , , | Leave a comment