Monthly Archives: August 2011

Web content is king? Social media rules? Online testing rocks!

Posted on August 31, 2011 by Stefano

Kissmetrics has released on their blog an interesting infographic that summarize the golden rules of testing, optimizing, testing again and… getting results! It’s that simple, check these five steps: test your landing pages – how many Adwords advertisers don’t? test … Continue reading →

Posted in Advertising, Brand, Business, Business Model, Consultancy, Design, Development, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google, Infographic, Marketing, Media, Mobile marketing, Online advertisement, Social Media, Startup, Tech industry, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

Empire Avenue: the social stock market – what’s your social value?

Posted on August 31, 2011 by Stefano

{EAV_BLOG_VER:ed68284caedf1aa4} I’m on Empire Avenue, the virtual stock market. Check my stock as Pagavision (I wanted this name since 1982’s Wargames movie!). I really love Empire Avenue: there’s something pretty crazy in it and in getting social value for both … Continue reading →

Posted in Empire Avenue, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Virtual stock | Tagged , , , , | Leave a comment

Social media by the numbers: an illuminating infographic full of useful info

Posted on August 30, 2011 by Stefano

It’s quite reassuring: social media works – at least if you take a look at this well-thought-out infographic published by Mashable. We get numbers at large (I didn’t know myself there are 4 billion “things” shared each day on Facebook … Continue reading →

Posted in Advertising, Facebook, Facebook Pages, Facebook Pages for Business, Free guide, Gaming, Google, Google Plus, Google+, Infographic, Linkedin, Marketing, McDonald's, Media, Mobile gaming, Mobile marketing, News, Online advertisement, Online Gaming, Report, Social gaming, Social initiatives, Social marketing, Social Media, Social network, Social news, Social survey, Startup, Tech industry, Twitter, User Engagement, Viral marketing, Web Marketing | Tagged , , , , | 1 Comment

Need some business or legal docs? Check the Startup Document Center

Posted on August 26, 2011 by Stefano

You may need a Business Plan Template Executive Summary or a sample Financial Model. Look no further than Business Insider! Give your new business a jump start with Business Insider‘s selection of business and legal documents.   True indeed, you’ll … Continue reading →

Posted in Business, Business Model, Business Plan, Consultancy, Development, Entrepreneurship, Financial, Free guide, Legal, Startup, Tech industry | Tagged , , | Leave a comment

McDonald’s Drink Days experiential marketing: 4,000 CDN $ truly frozen coins

Posted on August 7, 2011 by Stefano

Ok, this has nothing to do with social media, digital media or social networks – it’s all conventional, real-world experience. In order to promote Dollar Drink Days, McDonald’s Canada set up this experiment. The place: an Alberta summer beach party … Continue reading →

Posted in Advertising, Brand, Fast food, Marketing, McDonald's, Social gaming, Social initiatives, Social marketing, Social Media, User Engagement | Tagged , , , , | Leave a comment

20 Popular (and cheap) WordPress plugins

Posted on August 5, 2011 by Stefano

Chill Download has compiled quite an impressive list of 20 great WordPress plugins, ranging from SEO to e-commerce integration, social media enhancements, a shortcode utility (at last), two events-related plugins and photo gallery generator as well as several slider plugins. … Continue reading →

Posted in Ajax, Blog, Design, Development, Hacking, Programming, Social Media, Wordpress, Wordpress plugin | Tagged , , , , , | Leave a comment

Apple cash? More than 126 countries GDPs

Posted on August 5, 2011 by Stefano

theMacObserver started a pretty interesting analysis starting from an Apple cash news. As Wall Street Journal reported: Apple Inc. has built up a $76.2 billion cash hoard. Now the question is what the company intends to do with the money … Continue reading →

Posted in Apple, Business, Business Model, Case Study, Economy, Entrepreneurship, Financial, IPO, Marketing, News, Stock market, Tech industry | Tagged , , , | Leave a comment

“Mark, I’m leaving”: Randi Zuckerberg leaves Facebook, starts a new social-oriented company

Posted on August 4, 2011 by Stefano

Just like the Osbournes reality, here comes the Zuckerbergs latest episode. AllThingsD reports that Randi Zuckerberg, former Facebook marketing director, is leaving Facebook to start her own new company. Zuckerberg’s new company, RtoZ Media, will focus on helping companies become … Continue reading →

Posted in Entrepreneurship, Facebook, Facebook Pages for Business, Media, Social marketing, Social Media, Startup, Tech industry, Women | Tagged , , , , , | Leave a comment

A creative Google+ vs. Facebook video

Posted on August 3, 2011 by Stefano

Google+ is now the buzzword and most people are both thrilled and still trying to sort things out with it. Besides that and who’s running the best (or next) social network in the world, watch this viral video explaining what’s … Continue reading →

Posted in Facebook, Gmail, Google, Google Plus, Social marketing, Social Media, Social network, Tech industry, Viral marketing, Viral video, Web 2.0, Web design, Youtube | Tagged , , , , | Leave a comment

Levi’s CURVE ID viral video ad: the (back-)camera Jeans

Posted on August 2, 2011 by Stefano

In early 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size. To complement the launch, Levi’s asked Colenso BBDO Auckland (New Zealand) to start a conversation. They gave the agency $10,000 … and a … Continue reading →

Posted in Brand, Social marketing, Social Media, Social network, TV ads, Video, Viral marketing, Viral video, Youtube | Tagged , , , , | Leave a comment