Monthly Archives: December 2014

SNCF (French railways) marketing: Europe? It’s just next door

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

Disney’s “Inside Out” trailer (in theaters July ’15): what’s inside our head?

A new amazing movie is upcoming from Disney/Pixar and it’s about emotions: Inside Out. The first available trailer is a masterpiece of “what’s behind” (well, inside our brain). When and where emotions take place – and control… Enjoy!

Posted in Advertising, Animation, Disney, Movies, Video | Tagged , , , | Leave a comment