Category Archives: User experience

SNCF (French railways) marketing: Europe? It’s just next door

Posted on December 20, 2014 by Stefano

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading →

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

10 digital marketing key data about 2013 that will be useful in 2014

Posted on December 20, 2013 by Stefano

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading →

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

Facebook introduces Cards: Gifts will never be so socially the same

Posted on January 31, 2013 by Stefano

As reported by Venturebeat, Facebook is introducing Cards, a sort of prepaid credit card for sending gifts – social gifts, actually. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the … Continue reading →

Posted in Brand, Business, Business Model, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Financial, Shopping, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social value, Tech industry, User experience, Wall Street | Tagged , , , , , , , , | Leave a comment

Red Cross in the 21st century: donate for Sandy victims

Posted on October 31, 2012 by Stefano

USA has been hit by Sandy/aka Frankenstorm. The first message I got this morning (I live in Italy) on my iPhone while I was in the underground was from First Aid app by American Red Cross (check it here from … Continue reading →

Posted in App world, Apple, Green, iOS, iPhone, News, Science, Smartphone, Social Era, Social initiatives, Social Life, Social Media, Social news, Social value, USA, User Engagement, User experience, Web 2.0 | Tagged , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

What will the office and working environment be like in the future?

Posted on September 25, 2012 by Stefano

LinkedIn created this infographic from a global survey. According to LinkedIn this is how the working environment will be in the near future – or already is. Fax machines are dead – so long, I’ll never miss them! [Via TechRepublic]

Posted in Business, Collaborative Work, CoWorking, Digital life, Digital media, Infographic, Job search, Job seeking, Linkedin, Social initiatives, Social Life, User experience, User survey | Tagged , , , , , , | Leave a comment

How much data do americans consume in a day? [infographic]

Posted on September 24, 2012 by Stefano

Amazing infographic: 3.6 zettabytes per day consumed every day by US internet users 😉 Looks like that, beginning from 1980, there has been a 6% increase per year, getting to the total amount in zettabytes – that’s 10^21 bytes!

Posted in Digital life, Report, Research, Tech industry, Technology, USA, User Engagement, User experience | Tagged , , , | Leave a comment

Shopping Center Westfield London offers Wi-Fi… and (almost) free mobile phone charging!

Posted on July 30, 2012 by Stefano

London looks like the center of the universe, these days, thanks to London 2012 Olympic Games. Here comes a tiny news bit that shows how much technology can help/extend shopping experience. Shopping Center Westfield London sports some 312 (!) stores… … Continue reading →

Posted in Business, Business Model, Case Study, Cell phone, Digital life, Energy, Energy efficiency, Family, iPad, iPhone, Marketing, Media, Mobile marketing, Mobile phone, Shopping, Social initiatives, Social marketing, Social Media, Tech industry, Technology, Twitter, Twitter hashtag, User experience | Tagged , , , , , , , , | Leave a comment

The power of direct experience – even in social networks [video]

Posted on July 21, 2012 by Stefano

I guess this pretty video from BirdBoxStudio has a lot to do with experience – direct experience, that is. … and a lot with social media and people’s behaviour… 😉

Posted in Digital life, Fun, Social Life, Social Media, User Engagement, User experience, Video, Viral video, Youtube | Tagged , , , , | Leave a comment

What Facebook knows – about human behaviour and a lot more by mining its huge users’ database

Posted on July 20, 2012 by Stefano

Technology Review, published by MIT: if you still don’t know it you’re in trouble. Get a copy, now. I love it, it’s one of the very best publications around. Period. August 2012 issue features a cover story about Facebook and … Continue reading →

Posted in Data mining, Data storage, Digital life, Digital media, Facebook, Magazine, News, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Technology, User Engagement, User experience, User survey, Web Marketing | Tagged , , , , | Leave a comment