Category Archives: Coca Cola

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

Coca Cola PaperTweetos: Argentina’s National soccer team gets huge support from Twitter

Posted on March 11, 2012 by Stefano

Ogilvy Argentina helped Coca Cola leverage Twitter to enforce Argentina’s National Soccer Team support from fans by using a special hashtag to filter all supporters tweets. Every time there is a soccer match where the Argentinean National Team plays, people … Continue reading →

Posted in Advertising, Coca Cola, Soccer, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Viral marketing, Viral video | Tagged , , , , | Leave a comment