Category Archives: Guerrilla Marketing

SNCF (French railways) marketing: Europe? It’s just next door

Posted on December 20, 2014 by Stefano

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading →

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

Posted on September 18, 2014 by Stefano

It’s that simple: KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights. Nice use of technology for marketing. Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles … Continue reading →

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment