Category Archives: Ikea

Ikea Catalogue becomes bookbook: a great Apple-spoofing video (and a great marketing tool too!)

Posted on September 5, 2014 by Stefano

Once again we’re getting the 2015 Ikea Catalogue filled with (nice) pictures, products and suggestions. Ikea Catalogue is not just the Ikea’s best selling item (even though it’s free) beyond meatballs and Billys shelves, it’s a dramatically powerful marketing tool. … Continue reading →

Posted in Case Study, Digital media, Ikea, Marketing, Mobile advertisement, Mobile marketing, Video, Web Marketing, Youtube | Tagged , , , , , | Leave a comment

IKEA Happy To Bed: YouTube (and Facebook) Social Experience in the bedroom

Posted on September 6, 2011 by Stefano

Ikea UK has launched a new Youtube video along some Facebook interaction. Ikea in the UK has created a Facebook-enabled experience on its interactive YouTube channel that ties into the brand’s larger “Everything You Need To Go Happy To Bed” … Continue reading →

Posted in Advertising, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Ikea, Online advertisement, Online Gaming, Social gaming, Social initiatives, Social marketing, Social Media, Social news, Social survey, Viral marketing, Viral video, Web Marketing, Youtube | Tagged , , , , | Leave a comment