Monthly Archives: September 2014

Apple’s #BendGate has sparkled several bright marketing and fun ideas!

Posted on September 28, 2014 by Stefano

Ok, there’s too much hype about the recent iPhone 6+ #BendGate: supposedly, some iPhone 6+ early users reported bending and/or cracking of the brand new giant iPhone. Be it true or not (too much speculations and little investigation), the #BendGate, … Continue reading →

Posted in Advertising, Fun, Gadget, iOS, iPhone, Marketing, Media, Mobile phone, Social Life, Social marketing, Social Media, Social news, Social value, Tech industry, Technology, Twitter, Twitter hashtag, Web Marketing | Tagged , , , , , , , | Leave a comment

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

Posted on September 18, 2014 by Stefano

It’s that simple: KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights. Nice use of technology for marketing. Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles … Continue reading →

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment

5th dimension: a Kickstarter project and a visual book about a “50s Sci-Fi alien” plot

Posted on September 16, 2014 by Stefano

I found this amazing (already funded) project on Kickstarter: 5th dimension. A retro-futuristic art narrative centered around a 1950’s Chicago and the arrival of space aliens. Author Justin Benzel has been working hard on building this around some 1950’s alternate … Continue reading →

Posted in Book, Kickstarter, Sci-Fi | Tagged , , , , , , , , | Leave a comment

Ikea Catalogue becomes bookbook: a great Apple-spoofing video (and a great marketing tool too!)

Posted on September 5, 2014 by Stefano

Once again we’re getting the 2015 Ikea Catalogue filled with (nice) pictures, products and suggestions. Ikea Catalogue is not just the Ikea’s best selling item (even though it’s free) beyond meatballs and Billys shelves, it’s a dramatically powerful marketing tool. … Continue reading →

Posted in Case Study, Digital media, Ikea, Marketing, Mobile advertisement, Mobile marketing, Video, Web Marketing, Youtube | Tagged , , , , , | Leave a comment