Category Archives: Europe

SNCF (French railways) marketing: Europe? It’s just next door

Posted on December 20, 2014 by Stefano

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading →

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

European Election 2014: results provided in real-time thanks to open-data #EP2014

Posted on May 25, 2014 by Stefano

May 25th marks not only European Paliament Election day but a ‘first time‘ for open data. The European Parliament is making a range of tools available to make it easier for the media to cover the European elections on 25 … Continue reading →

Posted in 2014 European elections, Big data, Elections, Europe, Media, News, Open data, Uncategorized | Tagged , , , , , , , | Leave a comment

Social Networks More Influential in Emerging Markets – in e-commerce too!

Posted on January 10, 2012 by Stefano

A recent report from Pew Research Center: “Global Digital Communication: Texting, Social Networking Popular Worldwide” found evidence that in these large emerging markets, including Mexico and Indonesia, social network penetration ranged from 56% to 86% of internet users. In some … Continue reading →

Posted in Advertising, Brand, BRIC, Business, Business Intelligence, Business Model, Business Plan, Case Study, Digital life, Digital media, Economy, Emerging countries, Entrepreneurship, Europe, Facebook, Financial, Marketing, Media, Mobile marketing, Online advertisement, Report, Search engine, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Tech industry, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Math lessons and e-learning support on Facebook? Students in Venice, Italy, say ‘I LIKE IT’!

Posted on December 29, 2011 by Stefano

Facebook turned into e-learning support in Venice: a great case study where Math lessons meet social networks – and students too! For sure it’s not the first time I read about Facebook being leveraged as a learning-support tool in university … Continue reading →

Posted in Case Study, Collaborative Work, E-learning, Educational, Europe, Facebook, Facebook Pages, Italy, Social initiatives, Social Life, Social Media, Social network, Social news, Social survey, University, User Engagement, User survey | Tagged , , , , , | Leave a comment

Desigual fashion brand empowers a naked social strategy in Berlin, Prague

Posted on July 12, 2011 by Stefano

Kudos to spanish weirdo-looking and successful brand Desigual for bringing naked girls across the world streets! The spanish fashion brand started an innovative marketing campaign in Berlin, Germany and Prague, Czech Republic (more stores upcoming) offering huge discounts to shoppers … Continue reading →

Posted in Advertising, Design, Europe, Fashion, Marketing, Media, Online advertisement, Social initiatives, Social marketing, Social Media, Spain, Viral marketing, Web Marketing | Tagged , , , , , , , | Leave a comment

Ashley Madison’s adultery-ad in Spain: a purposedly marketing error?

Posted on July 6, 2011 by Stefano

An online dating agency for married people surprised Spaniards on Friday Juky 1st with a public claim about King Juan Carlos – and a marketing coup de théâtre too. Update: I found the TV commercial The company put up a … Continue reading →

Posted in Advertising, Brand, Dating, Europe, Online advertisement, Online dating, Social initiatives, Social marketing, Social Media, Social network, Social survey, Spain, Viral marketing, Web Marketing, Women | Tagged , , , , , , , | 1 Comment