Category Archives: Fashion

Choose your next fashion the Social Way: C&A dress hooks show Facebook Likes!

Posted on May 8, 2012 by Stefano

How do you know the real approval of a single fashion item? How do you understand users’ acceptance of dresses and clothes without even getting out of the store? How do you do it real-time and in a social way? … Continue reading →

Posted in Facebook, Facebook Advertising, Facebook Pages, Fashion, Ideas, Marketing, User Engagement, User experience | Tagged , , , , , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

Posted on March 7, 2012 by Stefano

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading →

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

Cyber Monday: an infographics explains its 6 years story

Posted on November 27, 2011 by Stefano

Ok, it’s Cyber Monday (the online version of Black Friday), along with the unavoidable craze but… where did it come from? Mashable just published a cool infographics that recalls Cyber Monday six years, the rise and fall (we’re facing an … Continue reading →

Posted in Amazon, Black Friday, Business, Business Intelligence, Business Model, Case Study, Cyber Monday, Economy, Entrepreneurship, Fashion, Financial, Marketing, Media, Online advertisement, Online shopping | Tagged , , | Leave a comment

Desigual fashion brand empowers a naked social strategy in Berlin, Prague

Posted on July 12, 2011 by Stefano

Kudos to spanish weirdo-looking and successful brand Desigual for bringing naked girls across the world streets! The spanish fashion brand started an innovative marketing campaign in Berlin, Germany and Prague, Czech Republic (more stores upcoming) offering huge discounts to shoppers … Continue reading →

Posted in Advertising, Design, Europe, Fashion, Marketing, Media, Online advertisement, Social initiatives, Social marketing, Social Media, Spain, Viral marketing, Web Marketing | Tagged , , , , , , , | Leave a comment