Category Archives: Advertising

Timex Sinclair 1000 (AKA ZX81) TV Commercial

Posted on June 17, 2017 by Stefano

“The power is within your reach” says this 1982 TV Commercial introducing the Timex Sinclair 1000, that is Sinclair ZX81, to US computer users. Actually, the TS1000 was the US-version of the well-known ZX81, which was selling hot in Europe. … Continue reading →

Posted in Advertising, Computer History, Computing history, Retrocomputer, Sinclair, TV ads, Video, Vintage computer, Youtube | Tagged , , , , , , , , , , , , | Leave a comment

SNCF (French railways) marketing: Europe? It’s just next door

Posted on December 20, 2014 by Stefano

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading →

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

Disney’s “Inside Out” trailer (in theaters July ’15): what’s inside our head?

Posted on December 14, 2014 by Stefano

A new amazing movie is upcoming from Disney/Pixar and it’s about emotions: Inside Out. The first available trailer is a masterpiece of “what’s behind” (well, inside our brain). When and where emotions take place – and control… Enjoy!

Posted in Advertising, Animation, Disney, Movies, Video | Tagged , , , | Leave a comment

Halloween? Creepy backup software ads from the past!

Posted on October 31, 2014 by Stefano

Data back-up as a nightmare? Ok, just for Halloween let’s take a look at these creepy magazine ads for a couple of (ancient) backup software back from the very early 80s: Ecosoft’s Archivist for CP/M-based computers and Locksmith 5.0 for … Continue reading →

Posted in Advertising, Apple, Retrocomputer, Software, Tech industry, Vintage computer | Tagged , , , , , | Leave a comment

Apple’s #BendGate has sparkled several bright marketing and fun ideas!

Posted on September 28, 2014 by Stefano

Ok, there’s too much hype about the recent iPhone 6+ #BendGate: supposedly, some iPhone 6+ early users reported bending and/or cracking of the brand new giant iPhone. Be it true or not (too much speculations and little investigation), the #BendGate, … Continue reading →

Posted in Advertising, Fun, Gadget, iOS, iPhone, Marketing, Media, Mobile phone, Social Life, Social marketing, Social Media, Social news, Social value, Tech industry, Technology, Twitter, Twitter hashtag, Web Marketing | Tagged , , , , , , , | Leave a comment

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

Posted on September 18, 2014 by Stefano

It’s that simple: KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights. Nice use of technology for marketing. Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles … Continue reading →

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment

How the future of electronic communications looked like in 1982: Compuserve’s “Welcome to someday”

Posted on June 17, 2014 by Stefano

$5 per hour: that’s how much it cost in 1982 to get on the ‘Net. Well, actually, not Internet: just Compuserve, with its e-mail services. As Wikipedia reports: The original CompuServe Information Service, later rebranded as CompuServe Classic, was shut … Continue reading →

Posted in Advertising, Compuserve, Digital life, Internet | Tagged , , , , , | Leave a comment

10 digital marketing key data about 2013 that will be useful in 2014

Posted on December 20, 2013 by Stefano

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading →

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

The Tablet Newspaper as seen in 1994

Posted on December 9, 2013 by Stefano

Knight Ridder (back then a media behemoth) produced a video that, back in 1994, depicts a tablet delivering news… We may still use computers to create information but we’ll use the tablet to interact with information. It’s an interesting piece … Continue reading →

Posted in Advertising, News, Report, Research, Tablet, Tablet wars, Technology | Tagged , , , , , , , | Leave a comment

Concept commercial: how Apple though 1997 would be as seen from 1987…

Posted on June 24, 2013 by Stefano

This is actually computing archaeology… Here comes a concept commercial (never aired, AFAIK) from Apple with a very curious forecasting of 10 years from… 1987. This is how John Sculley (along with all the guys running Apple those days) imagined … Continue reading →

Posted in Advertising, Apple, Tech industry, Television, TV ads, Video, Youtube | Tagged , , , | Leave a comment