Category Archives: Social initiatives

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

Posted on September 18, 2014 by Stefano

It’s that simple: KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights. Nice use of technology for marketing. Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles … Continue reading →

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment

Facebook Year in Review 2013: show off your social profile this year!

Posted on December 10, 2013 by Stefano

A small side box appeared today in my Facebook profile page: it’s the Year in Review 2013. It’s a brand-new way for Facebook to give you a view over the past years showing you the most popular statuses you shared … Continue reading →

Posted in Digital life, Facebook, Facebook Timeline, Social initiatives, Social Life, Social Media, Social network | Tagged , , , , , , , , | Leave a comment

Homebrew Computer Club turns to Kickstarter for reunion

Posted on November 11, 2013 by Stefano

November 11th: a historic event will take place, the Homebrew Computer Club reunion. Yes, the venerable old HCC is reuniting at the Computer History Museum in Mountain View, California. Thanks to a successuful Kickstarter campaign, at least 25 original members … Continue reading →

Posted in History, Homebrewing, Kickstarter, Museum, Retrocomputer, Retrogaming, Social initiatives, Tech industry, Technology, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Facebook introduces Cards: Gifts will never be so socially the same

Posted on January 31, 2013 by Stefano

As reported by Venturebeat, Facebook is introducing Cards, a sort of prepaid credit card for sending gifts – social gifts, actually. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the … Continue reading →

Posted in Brand, Business, Business Model, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Financial, Shopping, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social value, Tech industry, User experience, Wall Street | Tagged , , , , , , , , | Leave a comment

Twitter Statistics 2012 by Beevolve: amazing results

Posted on December 12, 2012 by Stefano

As we’re reaching the end of 2012, we’re getting more and more “Year-stats”: social analysis tool Beevolve brings us a complete survey of more than 35 million Twitter accounts and some results are quite amazing. US Twitter users are 50/50 … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Report, Research, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social value, Twitter, Twitter hashtag, Twitter tips | Tagged , , | Leave a comment

Red Cross in the 21st century: donate for Sandy victims

Posted on October 31, 2012 by Stefano

USA has been hit by Sandy/aka Frankenstorm. The first message I got this morning (I live in Italy) on my iPhone while I was in the underground was from First Aid app by American Red Cross (check it here from … Continue reading →

Posted in App world, Apple, Green, iOS, iPhone, News, Science, Smartphone, Social Era, Social initiatives, Social Life, Social Media, Social news, Social value, USA, User Engagement, User experience, Web 2.0 | Tagged , , , , , , | Leave a comment

Facebook: one billion active users milestone – from Zuck’s own words!

Posted on October 4, 2012 by Stefano

Just saw this on my Facebook timeline: As they say: the world is shrinking… Mark Zuckerberg just announced that there are more than one billion people using Facebook actively each month. 🙂

Posted in Digital life, Digital media, Facebook, Facebook Timeline, Social family, social habits, Social initiatives, Social Life, Social Media, Social network, Social news | Tagged , | Leave a comment

What will the office and working environment be like in the future?

Posted on September 25, 2012 by Stefano

LinkedIn created this infographic from a global survey. According to LinkedIn this is how the working environment will be in the near future – or already is. Fax machines are dead – so long, I’ll never miss them! [Via TechRepublic]

Posted in Business, Collaborative Work, CoWorking, Digital life, Digital media, Infographic, Job search, Job seeking, Linkedin, Social initiatives, Social Life, User experience, User survey | Tagged , , , , , , | Leave a comment

iPhone 5 fever? Jimmy Kimmel shows how much people get fooled by an old iPhone 4!

Posted on September 14, 2012 by Stefano

Looks like people get really crazy about iPhone 5! ABC’s Jimmy Kimmel shows in this footage on the road, how much people can be fooled by thinking they’re using a real iPhone 5!

Posted in Apple, Comedian, Digital life, Digital media, iOS 6, iPhone, social habits, Social initiatives, Social Life, Social marketing, Television | Tagged , , , , , | Leave a comment

Identifying social trends and influences pushes for new social media analytics tools

Posted on September 11, 2012 by Stefano

MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading →

Posted in 2012 Campaign, 2012 Presidential Election, Advertising, Business Intelligence, Business Model, Case Study, Content marketing, Digital life, Digital media, Google, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Search engine, SEO, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , , | Leave a comment