Monthly Archives: March 2012

Which devices are used the most by social media users? An infographic explains and gives much more hints

Posted on March 24, 2012 by Stefano

Believe it or not, 5% of US adults are getting news on full-featured computers (be it a desktop or a laptop), on tablets and on smartphones, whereas computers/smartphone users sum up to an interesting 34% of the grand total! [Via … Continue reading →

Posted in Facebook, Mobile advertisement, Mobile gaming, Mobile marketing, Social gaming, social habits, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , | Leave a comment

When trailing old technology is still leading, up and running in real-world applications

Posted on March 21, 2012 by Stefano

Ok, I love retrocomputers and all old tecnology stuff… this PCWorld article depicts a real-world scenario where older (non-leading, actually trailing, technologies) are still running everyday tasks – some of them are even life-saving related. From 1970s minicomputers used for … Continue reading →

Posted in Computer, Computer History, Hardware, Retrocomputer | Tagged , , , | Leave a comment

Social TV: ConnecTV announces March Madness: basketball will never be the same – social

Posted on March 20, 2012 by Stefano

I love Social TV! I guess it’s the next big thing putting together all tech stuff: mobile + social media + TV. USA Social TV company ConnecTV, has announced its March Madness line-up of innovative content features for the biggest … Continue reading →

Posted in App world, Apple, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social TV, Television, TV Series, User Engagement, User experience, User survey | Tagged , , , , , | Leave a comment

Learning from the past of computer science: Rear Admiral Grace Hopper video interview

Posted on March 19, 2012 by Stefano

Thinking of this tiny yet so strong woman should really think about how far we’ve gone from the very early calculators. Watching this 1983 CBS interview with Rear Admiral Grace Hopper will reveal (to those who didn’t know) how much … Continue reading →

Posted in Computer, Computer History, History, Supercomputer, Tech industry, Technology | Tagged , , , , | Leave a comment

New rules for Social media – a 4-part article about social era and industry culture

Posted on March 19, 2012 by Stefano

Here comes a 4-part article from HBR.org (which I love) and Nilofer Merchant (which I didn’t knew about but I’m glad I discovered). It’s about social media and its acceptance in industry culture. Beginning from well-known examples like Facebook, Twitter … Continue reading →

Posted in Advertising, Business, Business Model, Case Study, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , | Leave a comment

Social sites and revenues? Do they make money (and how)?

Posted on March 16, 2012 by Stefano

USBundles.com published a great infographics answering to one of the hottest question these days in social media. Do social network heavyweights make money? And… by the way… how? This infographic from USBundles shows how the most popular social sites have … Continue reading →

Posted in Advertising, Business, Business Intelligence, Business Model, Business Plan, Facebook, Mobile advertisement, Online advertisement, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry | Tagged , , , , , | Leave a comment

Happy PI Day! That’s 3.14 ;-) and Albert Einstein’s birthday too!

Posted on March 14, 2012 by Stefano

PI DAY & LIGHT – today is Pi day (3.14) and also Albert Einstein‘s birthday. About PI Day: Pi Day is a holiday commemorating the mathematical constant π (pi). Pi Day is celebrated on March 14 (or 3/14 in month/day … Continue reading →

Posted in Educational, History, Science, Scientific Video | Tagged , , , , | Leave a comment

Facebook app top gainers: watch out for Draw Something and BranchOut!

Posted on March 13, 2012 by Stefano

This week top Facebook app movers were, according to InsideFacebook: # Name MAU Gain Gain,% 1. Draw Something 12,900,000 +7,700,000 + 148% 2. Angry Birds 12,800,000 +6,000,000 + 88% 3. BranchOut 7,800,000 +1,500,000 + 24% Draw Something by OMGPOP had … Continue reading →

Posted in App world, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Job search, Job seeking, Social gaming, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Software | Tagged , , , , , , | Leave a comment

Coca Cola PaperTweetos: Argentina’s National soccer team gets huge support from Twitter

Posted on March 11, 2012 by Stefano

Ogilvy Argentina helped Coca Cola leverage Twitter to enforce Argentina’s National Soccer Team support from fans by using a special hashtag to filter all supporters tweets. Every time there is a soccer match where the Argentinean National Team plays, people … Continue reading →

Posted in Advertising, Coca Cola, Soccer, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, South America, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Viral marketing, Viral video | Tagged , , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

Posted on March 7, 2012 by Stefano

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading →

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment