Category Archives: Augmented reality

April fools’ 2014: Google Maps + Augmented reality!

Posted on April 1, 2014 by Stefano

April Fools’ Day this year is bringing several new ideas for pranksters! Google has created a video advertising an augmented reality Pokémon game loosely tied into Google Maps. In Google’s vision, players would hold their smartphones out in front of … Continue reading →

Posted in April Fools', Augmented reality, Gaming, Google | Tagged , , , , , | Leave a comment

ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the ‘Free Throw’ tournament

Posted on May 1, 2012 by Stefano

German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could … Continue reading →

Posted in Android, App world, Augmented reality, Case Study, Facebook, Facebook App, Fun, Gaming, Online Gaming, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, User Engagement, User experience, Videogames | Tagged , , , , , , , , | Leave a comment

Google’s sunglasses: Terminator look and Google’s augmented reality technology for the ultimate gadget

Posted on February 26, 2012 by Stefano

Google’s so-called “Terminator” glasses – they’re a pet project being developed at Google’s X laboratory, and will presumably place a computerized overlay on the real world. An exciting detail from the New York Times — the sunglasses will be ready … Continue reading →

Posted in Android, Augmented reality, Digital life, Electronics, Fun, Gadget, Geekery, Geotagging, Google, Hardware, Research | Tagged , , , , , , , , , | Leave a comment