InsideView‘s new infographic shows how effective social media marketing has become for B2B.
A few hints:
[Via InsideView]
Mashable reports with this cool infographics about Social TV trends and charts what happened in a middle-March week in the Social TV arena
[Via Mashable]
Believe it or not, 5% of US adults are getting news on full-featured computers (be it a desktop or a laptop), on tablets and on smartphones, whereas computers/smartphone users sum up to an interesting 34% of the grand total!
[Via PBS.ORG]
Ok, I love retrocomputers and all old tecnology stuff… this PCWorld article depicts a real-world scenario where older (non-leading, actually trailing, technologies) are still running everyday tasks – some of them are even life-saving related.
From 1970s minicomputers used for military programs (including nuclear weapons) to an IBM punch-card system still keeping the books at a Texas filter supplier, these are the computers that time forgot.
From Apple ][s to CP/M, from punched cards there’s still some lovely hardware out there running fine even in Terabytes-era and multi-core kingdom.
A long time ago, I used to follow The Trailing Edge of Technology which is no longer available but still can be seen here on Hytherion
[Via PCWorld]
I love Social TV!
I guess it’s the next big thing putting together all tech stuff: mobile + social media + TV.
USA Social TV company ConnecTV, has announced its March Madness line-up of innovative content features for the biggest month in college basketball sports television – including a custom Final Four “blind pool” multi-player game, deep real-time play-by-play sports statistics, a “time-out” detector to fill action lulls with compelling information, a “go back” function to see previous plays, along with seamless social integration that lets “view-sers ” share the greatest game moments with friends across the social-sphere. The free ConnecTV app for iPad is available from the Apple App Store or directly from ConnecTV.com for Macs and PCs.
[Via AppMarketTV]
Thinking of this tiny yet so strong woman should really think about how far we’ve gone from the very early calculators.
Watching this 1983 CBS interview with Rear Admiral Grace Hopper will reveal (to those who didn’t know) how much she did to computer science and how much IT has gone far from the very early post-WWII days when Hopper, then 36, stopped teaching Math and began debugging (she’s credited of inventing the term itself) the Mark I computer.
During the interview I discovered she taught a very smart lesson: how long does electricity signals (i.e. bits) travel in a nanosecond?
Watch out for the answer!
[Via CBS]
Here comes a 4-part article from HBR.org (which I love) and Nilofer Merchant (which I didn’t knew about but I’m glad I discovered).
It’s about social media and its acceptance in industry culture.
Beginning from well-known examples like Facebook, Twitter (you know…), author Merchant shows how much has changed with social media and how much some well-estabilished brands are missing the point with social era.
Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. They get it. They live it. And to them, it’s ridiculously obvious.
But too many major companies — Bank of America, Sony, Gap, Yahoo, Nokia — that need to get it, don’t. A friend of mine who runs a venture capital firm is emblematic of the bias I encounter in the Bay Area. He tells me to ignore the big enterprises; that they are not the future. But I’m not willing to give up on these firms. I think we can get the 800-pound gorillas of our day to act more like 800 gazelles — fast, nimble, and collaborative.
About the way we all browse, choose and buy on social networks:
People buy two categories of things: The distinct, and the generic. The distinct items are the things that have a limited quantity, that are artisanal in nature, and that are worth paying a premium for. The generic items are, well, the things you might find on Amazon.
When companies like Best Buy or Target are simply aisles of what you can find online, then it’s easy enough to become a storefront for Amazon. Everything that is undifferentiated is going to be delivered in ever more efficient, low-cost ways. Porter’s value chain is well suited for this mass-market, cost-driven approach, where customers remain at the end of the value chain.
So what?
But for organizations wanting to thrive in the social era, being distinct is key to both profitability and winning. While there has always been a market for bespoke, differentiated items, until very recently that market served a tiny fraction of the uber-rich. But today, both macroeconomic forces, and technological advances mean that customized products aren’t just for the one percent. Instead, customized products and experiences can be for everybody, at least some of the time.
How will the smartest, nimblest companies move away from less-profitable generics and into more-profitable distinct goods and services? By using the rules of the social era.
Here’s a summary of all posts:
Part 1: Rules for the Social Era
Part 2: Social Means Freedom, for Better or for Worse
Part 3: Why Porter’s Model No Longer Works
Part 4: Why Social Marketing Is So Hard
Recommended.
[Via HBR.org]
USBundles.com published a great infographics answering to one of the hottest question these days in social media.
Do social network heavyweights make money? And… by the way… how?
This infographic from USBundles shows how the most popular social sites have become successful businesses, while still serving up those check-ins and live-stream videos you love.
Through its Venn Diagram, this infographic shows the multiple ways social networks make money.
Google exists in three circles – the red ads circle, the blue paying customers circle, and the web apps circle.
After you’ve had fun puzzling out which social companies make money in which ways, the infographic goes on to give us some pretty neat stats about the overall state of the social money-making ecosystem.
For instance, a total of 77 percent of major social networks derive significant revenue from ads, while only 10 percent are pursuing new revenue channels.
[Via: USBundles.com]
PI DAY & LIGHT – today is Pi day (3.14) and also Albert Einstein‘s birthday.
About PI Day:
Pi Day is a holiday commemorating the mathematical constant π (pi). Pi Day is celebrated on March 14 (or 3/14 in month/day date format), since 3, 1 and 4 are the three most significant digits of π in the decimal form. In 2009, the United States House of Representatives supported the designation of Pi Day.
About Albert Einstein, for science’s sake, let’s find out in under 60sec how he was the first to prove that light is a particle.
[Via MinutePhysics and ThinkTank Planetarium]
This week top Facebook app movers were, according to InsideFacebook:
# Name MAU Gain Gain,% 1. Draw Something 12,900,000 +7,700,000 + 148% 2. Angry Birds 12,800,000 +6,000,000 + 88% 3. BranchOut 7,800,000 +1,500,000 + 24%
Draw Something by OMGPOP had massive growth with an increase of 7.7 million MAU. Angry Birds gained 6 million MAU. Open Graph applications from Yahoo, Dailymotion, BranchOut and Causes saw significant growth. Notably, Causes now has a banner on its website asking users to add the app to their Timelines.
Wathc out that, besides Angry Birds’ obvious success, comes a third place for Branchout, an emerging Social Job Network.
[Via InsideFacebook]
