How to make the most of a Facebook post?
That’s a good question these days – a question that would drive Hamlet crazy!
Today, keywords are Facebook Page and brand engagement boosting so what’s better than a research dealing with more than 200 Facebook biz Pages?
The report is called Strategies For Effective Facebook Wall Posts: A Statistical Review from Buddy Media and I strongly recommend it.
Stay tuned for a nice hint: the study reveals that more often than not, a Facebook post is ill-timed; in fact, office hours could be the worst time to blast content.
Are we still in Facebook Pages for businesses infancy or is the market already mature and robust?
Either answer leads to the mere need for in-depth analysis of users (AKA customers) behaviour when prompted to click on a social network business page.
Here’s a report from Water and Stone dealing with the crowded asian travel market and their Facebook Pages result.
Not only it deals with leveraging Social Media (I love this), it goes quite deep into finding Facebook Application Usage Patterns – and that’s the kind of scientific approach we all need to fully exploit social network (for business too) and to get rid of the sh*t already filling it up.
Some hints?
Surprise surprise: the biggest default usage for Facebook tabs are photos (98%), discussion gets second place with 58% and polls/questions almost at the end with 14%.
So what? Just promotion, no true interaction?
I find amazing there are so little social games out there leveraging Facebook massive user crowd.
As Water and Stone introduces:
This white paper, originally created for eyefortravel, examines the Facebook usage and adoption patterns in the Asian Travel Industry. The Report looks at the Top 20 Asia Travel brands in an attempt to glean intelligence relating to how those brands have deployed on Facebook and how they are faring with their efforts.
Data in this Report includes: number of profiles maintained by each brand, number of fans, default tabs used and custom tabs used. The paper examines content strategies and investigates how the brands are using custom tabs and applications.
The data for this white paper was gathered in April 2011. The Report contrasts the results of this year’s research with that gathered in April 2010 as a means of providing trend analysis.
Rovio’s Angry Birds is one of the hottest mobile game – ever.
Not only it scored hit million-league downloads on iPhone: it’s become iconic as well and you can now easily find Angry Birds merchandising around.
T-Mobile has gone a bit further this time adding an episode to its “Life’s for sharing” ad campaign which began with the now-famous T-Mobile dance at Liverpool station.
This time you. play on an iPhone and balloon-sized angry birds fly and hit (or miss) the target – for real!
Campaign by Saatchi & Saatchi for DT, Luca Pannese (art director) and Luca Lorenzini (copywriter).
Kudos to spanish weirdo-looking and successful brand Desigual for bringing naked girls across the world streets!
The spanish fashion brand started an innovative marketing campaign in Berlin, Germany and Prague, Czech Republic (more stores upcoming) offering huge discounts to shoppers who turn up in their underwear.
The marketing campaign drew huge attention because Desigual was giving away free clothes to the first 100 customers who turned up in their underwears on June 16 at the brand’s premier shop in Berlin’s Tauentzienstrasse.
Campaign’s aftermath?
I’ll tell you the naked truth: a huge success!
The shop drew huge crowds as many people were amused to see men and women, in their underwear, shop.
More amazingly, at least 400-500 people had queued up overnight in front of the store, semi-naked.
Don’t trust my words, check for yourself what happened in Prague!
The line of people drew so much attention from passing motorists that the police was forced to tell the store to open its doors 30 minutes early.
As the door opened, shoppers in their bras, panties and underwear rushed inside to grab items of clothings off the shelves.
While the first 100 shoppers got their clothes for free, other shoppers got 50 percent discount on all items in the summer collection and everyone in the line was also given Desigual goodie bags.
Soon coming in your town with a similar campaign: next New York, Stockholm, London, Amsterdam, Prague and Madrid.
I love infographics, I’m into deep with Social Media so it’s natural for me to get crazy when someone make ends meet like this. The Atlantic‘s Nicholas Jackson reports on … a report!
It’s about building brand loyalty through smart usage and empowerment of social media/network/tools.
A vast majority of Fortune 500 companies surveyed by the Center for Marketing at the University of Massachusetts at Dartmouth found the use of all forms of social media — Facebook and Twitter, but also podcasting, blogging and more — to be an effective use of time and resources. Socialcast built that survey into an infographic that more broadly examines the role social media can play in helping businesses to reach their customers and build brand loyalty.
An amazing result, among others.
The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a study from 2007 to 2009 on the use of social media in Fortune 500 companies. They found that about 80 percent or more of those surveyed found blogging, online video and podcasting to be successful uses of time and resources.
A message loud and clear for all non-Fortune-500 companies?
Hope so!
The current issue of the Economist features an article aptly titled The people formerly known as the audience.
So, what is the future of media, especially news? Where do all news come from (or will)?
Surveys in Britain and America suggest that 7-9% of the population use Twitter, compared with almost 50% for Facebook. But Twitter users are the “influencers”, says Nic Newman, former head of future media at the BBC and now a visiting fellow at the Reuters Institute at Oxford University. “The audience isn’t on Twitter, but the news is on Twitter,” says Mr Jones.
Quoting President Obama, Bin Laden and the Huffington Post, the article delves deep into news and its distribution in 2011; we do get some useful hints.
Thanks to the rise of social media, news is no longer gathered exclusively by reporters and turned into a story but emerges from an ecosystem in which journalists, sources, readers and viewers exchange information.
The proposed bill would not only legalize the playing of poker online, but it would also regulate the industry by giving powers to the U.S. Department of Commerce. Individual states would also have some input since they could ban the game within their borders.
The root of the bill is based in consumer protection. It will create an interstate licensing program for internet poker sites, but at the same time allow states to opt out if they don’t want to participate. At this moment, millions of law-abiding citizens are still playing poker in jurisdictions all over the world, many in places with weak or less than desirable regulatory environments that provide no certainty of legitimacy or safety. This bill will protect them.
The lawmakers believe this is an issue of personal freedom and that the government shouldn’t stop people from playing a game of skill.
Back in 2005, MySpace marked history with News Corp’s original purchase price in excess of $580 million.
Giving more headeaches and dismay to Mr. Murdoch, MySpace was sold last week to an advertising network called Specific Media for a mere $35 million.
MySpace’s second price tag: so low, so sorry: it’s 2011, we’re living in the Facebook-era (or Twitter, or Foursquare or… you name it).
Today, the real news gathering attention is that Justin Timberlake (yes, that singin’ guy) has an ownership stake in Specific Media and will play a major role in relaunching MySpace (almost) dead assets.
“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Myspace has the potential to be that place,” says Timberlake. “Art is inspired by people and vice versa, so there’s a natural social component to entertainment. I’m excited to help revitalize Myspace by using its social media platform to bring artists and fans together in one community.”
Justin and Specific Media plans for the future MySpace include a possible talent show, be it a competition or sort-of; Timberlake and the new management have said they plan to steer the site’s focus in the direction of music and entertainment. MySpace may have been bleeding traffic in the last two years, but it’s still a very popular site for bands and musicians, and Specific Media obviously plans to capitalize on this.
Fighting back MySpace from dustland, Justin will be stuck between his own hit records “Cry me a river” and “Sexyback“.
From a social media and marketing point of view, it’s an outrageous attempt to turn (back) MySpace to what it was in the past – and what was in the mind of original founders.
Entertainment industry has grown enough to understand this is no kid’s game and will try to capitalize on experiences like the Ashton Kutcher Twitter fan base or Lady Gaga‘s massive cross-site effort.
Aiming at big music players as well as indies, MySpace may be a good music to users and stakeholders as well pretty soon – with Facebook permission, of course.
An online dating agency for married people surprised Spaniards on Friday Juky 1st with a public claim about King Juan Carlos – and a marketing coup de théâtre too.
Update: I found the TV commercial
The company put up a large advertisement on the central Gran Via street, showing pictures of the king, Britain’s Prince Charles and former US president Bill Clinton.
‘What do these ‘royals’ have in common?’ the ad asked, answering its own question: ‘They should have used Ashley Madison.’
The US agency offers online dating services to people who are married or in a relationship, encouraging them to have ‘adventures.’
The advertisement was removed soon afterwards, the daily El Mundo reported on its website.
Ashley Madison offers you the chance to be unfaithful in the most discrete way possible, without leaving a trace and at the modest price of 49 euros, which allows you to make 20 contacts.
The company says it already has 47,831 members in Spain, and over 10 million in the world.
Founder Noel Biderman has said that they hope to reach 250,000 members in Spain by the end of this year.
Last Sunday they showed their first TV ad in Spain with the message, ‘Life is short. Have an adventure’.
This may be a long-term marketing strategy since October 2010, when Ashley Madison launched its services across Europe.
Back then, Toronto-based businessman Biderman said, as reported on Canadian Money:
“There’s no doubt in my mind that infidelity affects both genders and crosses every socioeconomic group and every ethnic group,” he said.
Biderman said the European response has been “mind-blowing” with 600,000 clicks on the German site and 100,000 members already signed up to the U.K. service.
“By all accounts and by every measure both regions are going to outperform Canada and on a per capita basis the U.S.,”
Biderman founded Ashley Madison in Canada on Valentine’s Day in 2002 after discovering that 30% of people on singles dating services were actually already in a relationship and lying about their status.
Online dating market value exceeded $1.9 billion in 2010.
As OnlinePersonalWatch reports, the online dating and matchmaking industry grew 2.3% between 2008 and 2011, with 2.8% more growth expected annually through 2016, according to IBISWorld. The number of people employed in the field is expected to increase from 15,606 in 2011 to~17,000 by 2016.
By the Numbers:
19.5 – Annual profit percentage for an online dating company, according to IBISWorld
14,427 – Number of online dating and matchmaking enterprises in the United States in 2011
15,621 – Number of enterprises expected to exist in 2016
18,285 – Number of people expected to be employed in the field in 2016
2.8% – Projected annual revenue increase for the online dating and matchmaking industry from 2011 through 1016
Users seem a lot more faithful to online dating services than to their partners…
There’s a blog I go to every now and then to check out how my own job and my life are so wonderful: it’s Clients from Hell.
It’s a collection of post from anonymous (!) designers telling horror stories about clients and customers gone crazy.
You can clearly see when it’s the right moment to say NO, to drop a job, to leave the client with his/her own ideas (mostly crazy) and when there’s no more to say – besides “pay me and go to hell”.
I’m not perfect, but sometimes I find myself fighting against infinite stupidity, people unwilling to pay and so-called super-experts.
The Clients from Hell collection has become even a book – a great educational tool.
I guess this blog should be part of a complete educational path for everyone willing to enter the brave new world of consultancy, web design, software design – even a plumber…
Note: I’d really love if clients, not just mine, were able to read Clients from Hell and understand the pain, the humour and the anger they’re generating…
A few quotations?
We need an iPhone application, but it has to be nicely designed. Best use Flash.
Hold on, you’re losing me. Is Dreamweaver a book or something?
CLIENT: I want my email address to be info@golf.com.
ME: You don’t own golf.com. Your domain is [long domain name]golfcarts.com.
CLIENT: Ok, then make it information@golf.com.
ME: The part of the email address after the “at” sign has to be [long domain name]golfcarts.com. You have to include [long domain name]golfcarts.com in your email address.
CLIENT: Oh! I get it, sorry. Make it [long domain name]carts@golf.com then.
I can’t watch the video you sent me cause it’s mp4. Can you send it in mp3?
MacSwitching.com
The resource to people switching to the Mac (and to MacLife altogether): Mac OS X integration, Mac-Windows interoperability, iPod and most Macintosh-related topics!
iPhone & iPad
theiFile.com
iPod, iPhone, iPad and all things i-related
Are we still in Facebook Pages for businesses infancy or is the market already mature and robust?
Kudos to spanish weirdo-looking and successful brand 
Breaking news from WPN for everyone playing on (and running) online-games web sites: a new 
Back in 2005, MySpace marked history with News Corp’s original purchase price in excess of $580 million.
An online dating agency for married people surprised Spaniards on Friday Juky 1st with a public claim about King Juan Carlos – and a marketing coup de théâtre too.
There’s a blog I go to every now and then to check out how my own job and my life are so wonderful: it’s 
– a great educational tool.