Just like the Osbournes reality, here comes the Zuckerbergs latest episode.
AllThingsD reports that Randi Zuckerberg, former Facebook marketing director, is leaving Facebook to start her own new company.
Zuckerberg’s new company, RtoZ Media, will focus on helping companies become more social. “My goal is to launch my own innovative programming and work with media companies to develop their programming in new, and more social ways,” Zuckerberg said in her resignation letter.
The former Facebook marketing director will draw from her experiences developing the company’s marketing strategy and its popular live video channel, Facebook Live. She was recently nominated for an Emmy for her work with Facebook Live.
Why? Why now?
“I had the momentum to do it now,” she said.
What’s up in the near future for Facebook? Can Mark find any viable replacement for this huge void?
Google+ is now the buzzword and most people are both thrilled and still trying to sort things out with it.
Besides that and who’s running the best (or next) social network in the world, watch this viral video explaining what’s Google+ and why you may need it: it’s so well done that speculations arose about the authors’ (Epipheo Studios) being too much involved with Google (or against Facebook).
I don’t care. I look at the communication and message layer beneath, and it’s really solid!
In early 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size.
To complement the launch, Levi’s asked Colenso BBDO Auckland (New Zealand) to start a conversation.
They gave the agency $10,000 … and a pair of Curve ID jeans.
The brief: Levi’s make your bum look great. The solution: the agency mounted a hidden camera in a pair of Curve ID and documented every look, gawk and peek.
The target was 100,000 hits on YouTube. In the first 10 days, this ambitious product demonstration was viewed 8 million times, was number 1 on the Ad Age Viral Video Chart, and was one of the most viewed clips in 10 countries.
I came across and bought this book from Amazon, began reading, got so involved by its contents and I’m (still) amazed by its clear and thorough explanation logic: Business Model Generation.
What is it about?
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Written by Alexander Osterwalder (Author), Yves Pigneur, this book scores:
graphic layout: OK,
content: SUPERB,
no-nonsense info: OK
The section related to Patterns is just amazing:
This section describes business models with similar characteristics, similar arrangements of business model Building Blocks, or similar behaviors. We call these similarities business model patterns. The patterns described in the following pages should help you understand Patterns business model dynamics and serve as a source of inspiration for
your own work with business models.
We’ve sketched out five business model patterns built on important concepts in the business literature. We’ve “translated” these into the language of the Business Model Canvas to make the concepts comparable, easy to understand, and applicable. A single business model can incorporate several of these patterns.
Concepts upon which our patterns are based include Unbundling, the Long Tail, Multi-Sided Platforms, FREE, and Open Business Models. New patterns based on other business concepts will certainly emerge over time.
I guess I’ll never learn enough about building a good project/business from scratch and learn from masters, so get humble and read…
It’s one of those books that (just like Guy Kawasaki’s, to name an author) that will (almost) never come of age and will remain as a framework towards better entrepreneurship.
Note: I found the web site and the book when searching for an iPad app, Business Model Toolbox that’s the perfect companion to the book.
Toolbox for iPad combines the speed of a napkin sketch with the smarts of a spreadsheet. It enables you to map, test, and iterate your business ideas — fast.
I truly love infographics, even better when they become useful tools!
Here comes a wonderful, yet useful one, from beloved SearchEngineLand – always a good source for good ideas.
Simply put, it’s a periodic table that turns chemical elements into SEO elements.
Meet the SEO periodic table of ranking factors!
Common division between on- and off- site ranking factors and each element has (obviously) an atomic weight.
You may not agree that Social shares, for example, have a +1 weight, while you certainly agree that Content Quality comes in with a +3 heavy weight!
Grey Goose vodka has strong brand and product identity – not to mention the vodka itself.
The last Wired printed issue has a gorgeous two-page ad with very few words.
I spotted a little difference, though, and have been checking online for some evidence.
Since 2005, the usual web site url has moved from the usual company’s web site to a more social-aware URL: a Facebook page, that is.
Does it mean something that a company so renowned and a youngster appeal switches to a Facebook page instead of capitalising on its own web site?
Maybe it’s just part of a short-term social media strategy, but its payoff may lie in the 325,000+ users who liked the page.
Here are three examples taken from the advertisement time machine, showing even a middle 2010 Facebook page/app for the Lemonade Recipe.
Back in 2005:
Fast forward to 2010:
… in 2011, Le Citron ad
New SEO rules? Is (printed) advertising at last aware of social networks?
Who knows.
In the meantime, grab a vodka…
Peugeot iON along with Milan’s municipality has unveiled a city-wide compaign to launch the all-electric Peugeot iON car.
Part of this campaign is summarized by green walls, vertical gardens just like the one in my photo, that attempt to reduce the city’s pollution (unlikely) and provide a green advertisement (more likely).
Installed on June 5th, World Day for Environment, the campaign include a mobile garden, Garden of iON, along with ‘mobile fruit crops’ that’s both an eco-message and a real eco-plant.
Still have to see a Peugeot iON running around Milan (just like Priuses), but just welcome this truly green initiative.
Yesterday’s deadly attacks in Oslo and Utoya Island are still being investigated by authorities, total casualties number is still increasing and injured people are fighting for their life in hospital.
Events like these need us to stop and think – a lot, mourne for all the sufferings and pray.
That’s what I’ve been doing since yesterday, reminding how quite and pacific Norway looked in my mind.
I don’t have an answer or an explanation for such violence, nor can find one.
Today, Norway attacks are under the magnifying glass of worldwide media along with an alleged suspect – leading to a domestic terrorist answer (if ever) to this insane attack.
Now, even though still shocked, I’m realizing how much social media have played a major role in this tragic event in several key points.
During the attack and in the following moments.
An article by Christina Warren over on Mashable informs how the people in the vicinity immediately began to use Twitter and YouTube to share information and show the world what had occurred.
A video on YouTube shows the aftermath of the vehicle bomb attack near government buildings and the prime minister’s office.
Twitter on Utoya island.
Some people under fire in the Youth Camp on Utoya Island used Twitter to pray/ask for help, give a last word, tell people not to call them on the phone (a survivor stayed on the ground pretending she was dead).
Tweets by all attendees are now under investigation by Police in order to get more witnesses and associate them with survivors, casualties.
The suspect’s Facebook and Twitter profile
Anders Behring Breivik is being investigated and charged with the Utoya massacre.
His Facebook profile is not much like any other of the almost 700 mln Facebook users: today his profile is being x-rayed for his hatred, racist comments.
A Twitter account attributed to Breivik by Norwegian newspaper Aftenposten has only one message, dated July 17. “One person with a belief is equal to the force of 100,000 who has only interests,” it says, adapting a quote from 19th-century British philosopher John Stuart Mill.
What happened is still unfolding under our very eyes (and screens) but world-breaking events like this seem to demonstrate that social network already play a part in informing the world about breaking news.
We should rethink the effectiveness of social media and the way people have turned to social media to unite and share what was happening.
When reality meets fantasy – and screws copyright laws in betweeen!
Blogger Birdabroad reports from Kunming, China, where she found not one but several Apple Stores.
Oddly enough, there are no official Apple Store in Kunming: it turns out there are just four of them in all continental China, and in Beijing and Shanghai only.
So what?
They’re fake, it’s that simple.
Real Apple products sold in truly fake Apple Store along with the usual white furniture, the look&feel we’ve come used to and even the guys working in with Apple t-shirts.
One of these masterpieces even had the Genius Bar!
I know, you guys are laughing: an Apple store in Kunming? No one who doesn’t know me personally has ever heard of Kunming before. Kunming is the end of the Earth. It’s all true – but seriously, China warps your mind into believing that anything is possible, if you stay here long enough. When we went back to this store 5 days later and couldn’t find it, having overshot by two blocks, I seriously thought that it had simply been torn down and replaced with a bank in the mean time – hey, it’s China. That could happen.
You should check another fake Apple store sign as well: a gem!
The Telegraph from UK reports on family relationship and Facebook.
Most parents playing the watchdog role, usually fail to follow their kids’ tracks in social networkdom.
Any trade-off possible? No way.
It’s some kinda war where parent usually lose – kids’ control too…
Some 16 per cent of parents surveyed said they had tried to become their child’s friend on a social network.. A third of them were rejected however.
An even greater proportion of parents monitor general internet use than spy on their child’s social networking profiles, the study found. Some 76 per cent said they check internet history files for unsuitable websites.
MacSwitching.com
The resource to people switching to the Mac (and to MacLife altogether): Mac OS X integration, Mac-Windows interoperability, iPod and most Macintosh-related topics!
iPhone & iPad
theiFile.com
iPod, iPhone, iPad and all things i-related
Just like the Osbournes reality, here comes the Zuckerbergs latest episode.
I came across and bought this book from Amazon, began reading, got so involved by its contents and I’m (still) amazed by its clear and thorough explanation logic: 
