Today, Freddie Mercury, Queen‘s frontman, rock star and great artist, would turn 65.
He died 20 years but still his legend lives on.
Google celebrates this eclectic artist with a special Google Doodle with a nice synced-in version of Don’t stop me now featuring several cameos and quotations from Freddie’s life, videogames and much more.
Thanks Freddie, wherever you are!
TechCrunch reports: AdMob To Stop Serving Ads To Mobile Web, Google Pushes Developers To Use AdSense.
What’s next in mobile ad strategy?
AdMob is for mobile app developers. AdSense is for mobile web publishers as Google reports.
In 2009, Google $ 750 million acquisition of AdMob, in order to achieve its search advertising business in the mobile applications and mobile network expansion, but in the past year’s run-in period, the overall strategy for Google because of some need to halt the AdMob services, for example, a few months ago Google stopped the download exchange advertising AdMob Today, AdMob mobile advertising network will soon become history.
At the same time, Google announced a timely manner will focus on service AdMob mobile application developers, and mobile search mobile network will be responsible for AdSense publishers. Even after more than a year running, Google is still to clarify the overlap AdMob and AdSense business, but eventually made the above decision.
The mobile application advertising, all AdSense for Mobile Applications Service participants will be transferred to AdMob responsible, said Google, AdMob is now the mobile application developer for major advertising solutions.
Check the original Google announcement.
Thanks to M.C. for the highlight.
[Via TechCrunch]
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MrDoob – a spanish guy that calls himself a “non-creative award-losing junior developer” has created a pretty good HTML5 + JQuery page that may look like Google’s home page but…
Google Gravity is one project among several others that show some impressive development abilities.
Best viewed with Google Chrome browser, Google Gravity works fine even with Firefox (6.x on my Mac) and gives a dramatic, falling experience with Google search page.
The page is fully working even when crashed, so are the SERPs links and so on…
This is what happened to me when searched and crashed by Google Gravity…
Tip: ask your friends to search for Google Gravity on Google and click on the first result 😉
Kissmetrics has released on their blog an interesting infographic that summarize the golden rules of testing, optimizing, testing again and… getting results!
It’s that simple, check these five steps:
I definitely sign the final statement: People pay you, not pageviews!
[Via Kissmetrics]
{EAV_BLOG_VER:ed68284caedf1aa4}
I’m on Empire Avenue, the virtual stock market.
Check my stock as Pagavision (I wanted this name since 1982’s Wargames movie!).
I really love Empire Avenue: there’s something pretty crazy in it and in getting social value for both people and brands (too few right now).
The easy part is about buying and selling stocks of people you hardly know – and some you really would like to get to know.
The hard part is about getting your investors happy by keeping your social life active, posting to a blog, tweeting, posting on Facebook, Linkedin and so on…
That’s what is called your social value.
It’s a great idea and it turns out it’s getting even some funding as TechCrunch reports:
Edmonton-based Empire Avenue, the stock market for social influence, announced today that it has raised $1.2 million in series A seed financing. The round was led by San Francisco VC firm Crosslink Capital, with contributions from iNovia Capital, TriplePoint Capital (which incubated Empire Avenue in Silicon Valley), as well as BioWare co-founders Drs. Ray Muzyka and Greg Zeschuk, among others.
It’s a social game crossed with a social directory: gaming plus money plus social activity.
The game is based on eaves, Empire Avenue’s own currency, that you gain either by hard work or… obviously, by buying with real $$$ cash.
Great… and valuable!
I’ll be reporting more on this in the future.
Update
Check this stock list as a starting point:
It’s quite reassuring: social media works – at least if you take a look at this well-thought-out infographic published by Mashable.
We get numbers at large (I didn’t know myself there are 4 billion “things” shared each day on Facebook alone, did you?) and some case histories as well.
For instance, it illuminates the top Promoted Trend campaign, a Coca-Cola sponsored promoted trend that accumulated an impressive 86.5 million impressions.
That’s 86.5 million impressions for a single promoted hashtag on Twitter.
American Airlines also saw some serious success on Twitter. Their “Tweet to win 30k miles” campaign earned them 18,000 clicks.
And IBM’s hashtag #LS11 for its “Lotusphere” conference appeared in 35,000 tweets.
Of course, Twitter isn’t the only social network featured in this infographic, and it isn’t the only social network you should focus on when running a social media marketing campaign.
There are still no numbers about Google +, and that’s of course due to the fact that G’s social network is still in its infancy, but don’t expect next year’s infographic to lack G+ numbers and case studies…
Check out for yourself below and smack your clients with these facts & figures!
[Via Mashable]
You may need a Business Plan Template Executive Summary or a sample Financial Model.
Look no further than Business Insider!
Give your new business a jump start with Business Insider‘s selection of business and legal documents.
True indeed, you’ll find a dirty dozen of documents that will be useful as templates for any startup (and business too!): check the Business plan first!
[Via Business Insider]
Ok, this has nothing to do with social media, digital media or social networks – it’s all conventional, real-world experience.
In order to promote Dollar Drink Days, McDonald’s Canada set up this experiment.
The place: an Alberta summer beach party
The idea: they put 4,000 coins into ice blocks – resembling McDonald’s ubiquitous logo – and prompted people to scrap off the ice, get their coin – or coins – and get some awareness of the fast food brand too!
It took 5 hours to completely smash the ice experiment and promote Dollar Drink Days: not bad for some user engagement that’s completely offline!
What can I say: that’s what I call a cool idea!
[Via DigitalBuzzBlog]
Chill Download has compiled quite an impressive list of 20 great WordPress plugins, ranging from SEO to e-commerce integration, social media enhancements, a shortcode utility (at last), two events-related plugins and photo gallery generator as well as several slider plugins.
On of my favorite is WP Auctions and I guess I’ll be implementing it in the near future in some project.
WP Auctions is a plugin that lets anyone with a WordPress powered blog or site host their own auctions.
You can use it to sell anyting you like to your readers in an auction format.
Via Chill Download
theMacObserver started a pretty interesting analysis starting from an Apple cash news.
As Wall Street Journal reported:
Apple Inc. has built up a $76.2 billion cash hoard. Now the question is what the company intends to do with the money pile.
MacObserver’s Bryan Chaffin reports that “Apple’s Cash Hoard Exceeds GDP of 128 Countries“.
Recently, the Cupertino, Calif., company disclosed cash, including short-term and long-term marketable securities, for the quarter ended June 25 increased 15.8% since March to $76.2 billion.
That’s more than the gross domestic product of 126 countries, including nations such as Ecuador, Bulgaria, Sri Lanka and Costa Rica, according to data from the World Bank.
Another data point to consider is that Apple’s profits of $7.31 billion from just the June quarter of 2011 would rank it at #60 in the 2009 data, while its profits from the last four quarters would rank at #90. In fact, Apple’s cash hoard is larger than the GDP of the bottom 45 countries COMBINED.
In other words, Apple has a lot of money, which was the point of The Journal’s piece. The company has already been under intense pressure from some quarters to give some of that money back to shareholders. Apple’s long-standing position has been that having so much money lying around allows the company enormous flexibility and power.
Some called this analysis and comparison unappropriate, I don’t agree: it’s a good starting point to understand and measure today’s economy (and have some hint at beloved Apple too!)
[Via MacObserver]
