Facebook IPO: a comic cartoon explaining…

facebook ipo cartoon

This may explain what’s doing Mark right now…

Source: Chappatte, GenevaLunch

Posted in Business, Business Intelligence, Business Model, Business Plan, Facebook, Facebook IPO, Facebook Pages, Facebook Pages for Business, Facebook Timeline | Tagged , , , , , , , | Leave a comment

Social media equals the death of privacy? A book explores this hard-to-answer question

facebook privacyLori Andrews, professor at Chicago-Kent College of Law and the director of the Institute for Science, Law and Technology, just released the book I Know Who You Are and I Saw What You Did: Social Networks and the Death of Privacy.

I strongly believe we’re about to see the rise of something like a Facebook nation, a social entity without borders and – until now – without laws.

Andrews, professor at Chicago-Kent College of Law and the director of the Institute for Science, Law and Technology, believes that very few of us — even those considering themselves Internet savvy — understand just how much information we give away about ourselves through social media every day. “Facebook has the power and reach of a nation,” Andrews says. “With more than 750 million members, Facebook’s population would make it the third-largest nation in the world. It has citizens, an economy, its own currency, systems for resolving disputes and relations with other nations and institutions.”

What about a new ol’ western town without a Sheriff?

“Every democratic nation has governing principles about what rights its citizens have over property, privacy, life and liberty,” Andrews says. “The citizens of Facebook Nation deserve no less.”

I Know Who You Are and I Saw What You Did: Social Networks and the Death of Privacy is available now for $15.83 on Amazon.

[Via New York Times – Image courtesy of TechWench]

Posted in Book, Business, Case Study, Facebook, Facebook Pages, Facebook Timeline, Privacy, Social family, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , | Leave a comment

Facebook growth rate: quicker than a (social) ray of light – and almost a nation on itself

Following yesterday Facebook’s filing for IPO – and all the consequent hype about this, let’s look at what’s really behind the Facebook business.

According to this infographic from Fusioncharts:

  • every 8 seconds people from everywhere in the world sign in to Facebook,
  • Facebook is an equal opportunity social nation: almost the same number of men and women,
  • female users are more active than male
  • 3/4 of all users are youngsters: aging 13 to 29,
  • Coca Cola, Starbucks and Disney are the most LIKEd brands in the world (ranging from 17 to 22 million fans),

Considering other conventional media, Facebook growth rate is amazing, at least: 9 months to reach its first 50 million users milestone; to reach the same goal, it took 38 years to Radio, 13 years to TV, 4 years to Internet and 3 (only) to the iPod.

facebook infographic growth

So, what’s more logical and better than considering Facebook as a nation?

facebook nation click for infographicThis infographic is quite old and not so updated, but its point of view is still living and gives a nice perspective to how much Facebook has evolved into a uber-national entity.

Its numbers are so overwhelming that it may well become a nation on its own – provided it can live with its own economy.

[Via Fusioncharts and Fliptop]

Posted in Advertising, Brand, Business, Business Model, Digital life, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Financial, Infographic, McDonald's, Media, Mobile advertisement, Mobile marketing, Online advertisement, Research, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Stock market, Survey, Tech industry, User experience, User survey | Tagged , , , , , , , , | Leave a comment

Volkswagen, Star Wars and the Super Bowl TV ads saga

Every saga has a beginning…
Last year, Volkswagen aired a Super Bowl TV ad with a Darth Vader-dressed kid discovering the dark side of the Force with a VW Passat.

2012 VW Super Bowl TV ad? A story with a dog, fitness and – yes – Star Wars!

Just to remind, this is the VW 2011 TV Spot that started it all.

The story behind these TV spots it’s all about fun and creativity, as reported by Mashable and leveraging the very best of the Star Wars cultural heritage.

Mark Hunter, CCO of Deutsch LA, which created “The Force” and the new ad, “The Dog Strikes Back,” acknowledges that the former ad was a tough act to follow. “The pressure is on because we did that great ad,” he says. “We don’t mind. That’s what we’re in this business for.”

Hunter jokes that the Deutsch team went to work on the new ad shortly after the whistle blew in the 2011 Super Bowl. Actually, work began in earnest about six months ago. Over that time, the agency went through many, many concepts. “I would be surprised if the raw number of script ideas was less than 200,” he says.

One of the challenges was to somehow work in a Star Wars reference. Hunter says the online Star Wars community is one of the reasons that last year’s ad caught on. One major difference is that most advertisers are dropping their complete ads before the big game. Last year, VW was among a more select group.

The timing, however, is the same: The Wednesday before the big game. Within a day, the video had received more than 150,000 views. However, VW’s teaser for this latest ad, “The Bark Side,” already has racked up 10 million views since hitting YouTube Jan. 18.

High expectations to the 2012 follow-ups lead to teaser-like TV spots like this, aptly named “The Bark side”:

[Via Mashable]

Posted in Advertising, Creativity, Ideas, Star Wars, Super Bowl | Tagged , , , , , , | Leave a comment

The Humankind way of communication by Leo Burnett

Sheer genius, from Leo Burnett.
How communications has changed from brand- and product-centered to user-oriented.

Humankind from Andre Gidoin on Vimeo.

Posted in Advertising, Brand, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , | Leave a comment

FBI goes social – and plans a social network spy app

fbi spy appThis is no CSI, White Collar or Criminal Minds TV series: this is for real!

The U.S. Federal Bureau of Investigation (FBI) is planning to develop an application that can track the public’s postings to Facebook, Twitter, and other social networks, in order to aid how it predicts and reacts to criminal behavior, including public disorder and terrorism.

Some evidence needed?

An FBI request for information document has been published, asking potential contractors to contact the bureau by February 10. The FBI wants respondents to the document to outline how they would build such a system and how much it would potentially cost.

The bureau said the system it wants must be able to automatically search “publicly available” material from Facebook, Twitter, and other social media sites for keywords of interest. FBI agents would be alerted if the searches come up with evidence of “breaking events, incidents, and emerging threats.”

Does this raise new discussions/complaints about privacy vs. security issues?

Posted in Case Study, Cyberpatrol, Digital life, Hacking, Privacy, Security | Tagged , , , , , | Leave a comment

How Green Economy has changed business, jobs and our lives – an infographic

South Africa’s Jobvine just published a cool infographic about Green Jobs, Green Economy and its impact on everyday’s life and future’s government decisions on energy, industry and technology.

Via Jobvine

Posted in Business Model, Case Study, Economy, Energy, Energy efficiency, Green, Green Advertisement, Infographic | Tagged , , , , , , , | Leave a comment

About creativity, time and good ideas – a nice book (and a video) that explains it almost all in a social way

Steven Johnson’s book is highly recommended: this is usually a book’s review ending line, I put it at the beginning since the book it’s about good ideas and good timing.
Well, the good idea is grab a copy and the timing is now!

Full title is Where Good Ideas Come From: The Natural History of Innovation

[…] a sweeping study of the history of innovation breaks out the seven patterns of innovation like “the slow hunch” and “serendipity.”
It debunks the myth of the lone genius and presents the real-world dynamics and context that enable innovation.
Johnson shows how understanding the roots of innovation can lead to our own creative breakthroughs.

Citing the development of the Internet and its profusion of applications such as Twitter, the author ascribes its success to “exaptation” and “stacked platforms.” By which he means that curious people used extant stuff or ideas to produce a new bricolage and did so because of their immersion in open networks.

I bought my copy of Where Good Ideas Come From: The Natural History of Innovation on Amazon, available now for around $10.

More details about author Steven Johnson are available here.

Posted in Amazon, Book, Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, CoWorking, Creativity, Digital life, Ideas, Job search, Job seeking, Marketing, Media, Science, social habits, Social Life, Social marketing, Social Media, Social network, Steve Johnson, User Engagement, User experience, User survey, Viral video, Youtube | Tagged , , , , , , , | Leave a comment

Ready for Facebook IPO?

facebook ipoAs reported by several news sites, next week may the right time for the much-awaited Facebook IPO.

Facebook’s IPO could value the company for as much as $100 billion, according to reports. The offering could be one of the largest IPOs in U.S. history.

As a side effect Social gaming firm Zynga (ZNGA) jumped 6.8% to $10.16 as business social network LinkedIn (LNKD) rose 6.4% to $76.99.

The IPO is expected to increase Zuckerberg’s worth to $20 billion.
That would make him the 23rd richest person on Earth but what is cool is more than 1,000 Facebook employees will become millionaires.

[Via CBS, DailyCamera and TheStreet.com]

Posted in Business, Economy, Facebook | Tagged , , , , | Leave a comment

Innovative companies need innovative working people – and to get rid of someone…

team working people innovationI found this old post on Bloomberg Businessweek: I guess it’s higlhy provoking and gives acid, harsh feelings to a lot of people but, in the end, I guess there’s a lot of truth in these words.

“I wanted a happy culture. So I fired all the unhappy people.” —A very successful CEO (who asked not to be named)

Show of hands: How many of you out there in Innovationland have gotten the “what took you so long?” question from your staff when you finally said goodbye to a teammate who was seemingly always part of problems instead of solutions?

We imagine a whole bunch of hands. (Yep, ours went up, too.)

These people—and we’re going to talk about three specific types in a minute—passive-aggressively block innovation from happening and will suck the energy out of any organization.

When confronted with any of the following three people—and you have found it impossible to change their ways, say goodbye.

Authors Maddock and Vitón invite companies to get rid (at once) of these three kind of people:

  • victims: Victims aren’t looking for opportunities; they are looking for problems. Victims can’t innovate.
  • Nonbelievers: If you are a leader who says your mission is to innovate, but you have a staff that houses nonbelievers, you are either a lousy leader or in denial.
  • Know-It-Alls: The best innovators are learners, not knowers. The same can be said about innovative cultures; they are learning cultures.

The post even includes some well-konwn quotes from rinkworks.com: “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” —Western Union internal memo, 1876.

And “The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” —David Sarnoff’s associates in response to his urgings for investment in the radio in the 1920s.

At one point in his career, Thomas A. Edison had dozens of inventors working for him at the same time. He charged each with the task of failing forward and sharing the learning from each discovery. All of them needed to believe that they were part of something big. You want the same sort of people.

On the other side, I’d like to quote Guy Kawasaki (venture capitalist+manager+communicator master+great mind): “A-level managers always choose AA-level people in their teams”.

Provided that I do my very best not to be part of any of the above three categories, it’s not just about landing a job, it’s about life…

[Via Bloomberg Businessweek]

Posted in Business, Business Intelligence, Business Model, Business Plan, Entrepreneurship, Job search, Job seeking | Tagged , , , , , , | Leave a comment