Kohberg bread with clever packaging: unconventional marketing fighting breast cancer

kohberg breast cancerDanish baker Kohberg, with help from Envision, recently created this very supportive packaging, in an effort to help fight breast cancer.

The fun bags house two rye buns – yes, that’s what you’re looking at – with part of the profits to be donated to The Danish Cancer Society.

Go grab a pair, that’s how they usually go around.

[Via Neatorama]

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