Tag Archives: marketing

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

Posted on March 7, 2012 by Stefano

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading →

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Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

Content marketing: the right diet for content curation – and every online resource

Posted on February 20, 2012 by Stefano

Here comes an interesting adaption of the USDA food pyramid turned into a content marketing analysis tool: each level is briefly explained here, whereas a lot of work should be done at each level by all of us, dealing with … Continue reading →

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Posted in Advertising, Business, Case Study, Content curation, Content marketing, Digital media, Marketing, Mobile marketing, Online advertisement, Report, Search engine, SEO, Social marketing, Social Media | Tagged , , , , , , | Leave a comment

Vintage advertisement of modern technology: Facebook, Skype and Twitter the good ol’ ad-way!

Posted on January 26, 2012 by Stefano

A graphic exercise with old-fashioned and vintage advertisements related to 2012 products and services – the tech brands we all know of. Sometimes old design still works and makes well-known products even more appealing! What about Twitter? A 50′s styled … Continue reading →

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Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Posted on January 9, 2012 by Stefano

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading →

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Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | Leave a comment

Facebook Timeline and Twitter Brand Pages: the hottest social updates

Posted on December 9, 2011 by Stefano

The new hot topics in the last two days: Facebook Timeline: love it or hate it, that’s how your Facebook profile (and mine as well) is gonna be like. A streamlined and time-oriented timeline (that is!) User experience has changed … Continue reading →

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Posted in Advertising, App world, Brand, Business Model, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google+, Marketing, Media, Mobile advertisement, Mobile marketing, News, Online advertisement, Report, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Kohberg bread with clever packaging: unconventional marketing fighting breast cancer

Posted on November 9, 2011 by Stefano

Danish baker Kohberg, with help from Envision, recently created this very supportive packaging, in an effort to help fight breast cancer. The fun bags house two rye buns – yes, that’s what you’re looking at – with part of the … Continue reading →

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Posted in Brand, Fun, Marketing, Media, Online advertisement, Packaging | Tagged , , , , , , , | Leave a comment

IKEA Happy To Bed: YouTube (and Facebook) Social Experience in the bedroom

Posted on September 6, 2011 by Stefano

Ikea UK has launched a new Youtube video along some Facebook interaction. Ikea in the UK has created a Facebook-enabled experience on its interactive YouTube channel that ties into the brand’s larger “Everything You Need To Go Happy To Bed” … Continue reading →

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Posted in Advertising, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Ikea, Online advertisement, Online Gaming, Social gaming, Social initiatives, Social marketing, Social Media, Social news, Social survey, Viral marketing, Viral video, Web Marketing, Youtube | Tagged , , , , | Leave a comment

Web content is king? Social media rules? Online testing rocks!

Posted on August 31, 2011 by Stefano

Kissmetrics has released on their blog an interesting infographic that summarize the golden rules of testing, optimizing, testing again and… getting results! It’s that simple, check these five steps: test your landing pages – how many Adwords advertisers don’t? test … Continue reading →

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Posted in Advertising, Brand, Business, Business Model, Consultancy, Design, Development, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google, Infographic, Marketing, Media, Mobile marketing, Online advertisement, Social Media, Startup, Tech industry, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment

McDonald’s Drink Days experiential marketing: 4,000 CDN $ truly frozen coins

Posted on August 7, 2011 by Stefano

Ok, this has nothing to do with social media, digital media or social networks – it’s all conventional, real-world experience. In order to promote Dollar Drink Days, McDonald’s Canada set up this experiment. The place: an Alberta summer beach party … Continue reading →

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Posted in Advertising, Brand, Fast food, Marketing, McDonald's, Social gaming, Social initiatives, Social marketing, Social Media, User Engagement | Tagged , , , , | Leave a comment

Desigual fashion brand empowers a naked social strategy in Berlin, Prague

Posted on July 12, 2011 by Stefano

Kudos to spanish weirdo-looking and successful brand Desigual for bringing naked girls across the world streets! The spanish fashion brand started an innovative marketing campaign in Berlin, Germany and Prague, Czech Republic (more stores upcoming) offering huge discounts to shoppers … Continue reading →

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Posted in Advertising, Design, Europe, Fashion, Marketing, Media, Online advertisement, Social initiatives, Social marketing, Social Media, Spain, Viral marketing, Web Marketing | Tagged , , , , , , , | Leave a comment