Tag Archives: marketing

NVIDIA Tegra K1 192-graphics-cores-processor marketing? A worldwide puzzle: “Project 192″ crop circles

Tegra K1 is NVIDIA new mobile processor (a SoC, system-on-a-chip, to be more accurate) that sports 192 GPU cores (that’s right 192!) and has just debuted at CES 2014. NVIDIA chose a very unusual way to market this outrageously powerful … Continue reading

Posted in CES, CPU, GPU, Hardware, NVIDIA, Supercomputer, Tech industry, Technology, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , | Leave a comment

10 digital marketing key data about 2013 that will be useful in 2014

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

Facebook drops Thumb icon, chooses Like and Share buttons

It’s been three years since the Thumb Facebook icon was introduced, on Wednesday Facebook Ray’s post on Developers’ blog stated this: Today, we’re introducing a new design for both Like and Share to help people share more great content across … Continue reading

Posted in Facebook, Facebook Advertising, Facebook App, Social Media, Social network | Tagged , , , , | Leave a comment

What does the modern marketer look like? Check this infographic

The marketing profession is changing. Check this cool infographic about what’s required, today, to work as a 2013-marketer: Part Artist, Part Scientist. [Via SalesForce Blog]

Posted in Business, Business Plan, Marketing, Social Life, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading

Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

London 2012: James Bond escorts The Queen to the Olympics Games opening ceremony

Ok, I’m a James Bond/007 long-time fan, but this video by BBC gets the real Crown (!) for the London 2012 Best Promotional Video ever (IMHO)! Forget about boring TV ads, old-style promotional video reels: this is the kind of … Continue reading

Posted in Advertising, BBC, Digital life, Digital media, London 2012, News, Social Media, Social network, Social news, Sport, Television, TV ads, Video, Viral video, Youtube | Tagged , , , , , , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

Content marketing: the right diet for content curation – and every online resource

Here comes an interesting adaption of the USDA food pyramid turned into a content marketing analysis tool: each level is briefly explained here, whereas a lot of work should be done at each level by all of us, dealing with … Continue reading

Posted in Advertising, Business, Case Study, Content curation, Content marketing, Digital media, Marketing, Mobile marketing, Online advertisement, Report, Search engine, SEO, Social marketing, Social Media | Tagged , , , , , , | Leave a comment

Vintage advertisement of modern technology: Facebook, Skype and Twitter the good ol’ ad-way!

A graphic exercise with old-fashioned and vintage advertisements related to 2012 products and services – the tech brands we all know of. Sometimes old design still works and makes well-known products even more appealing! What about Twitter? A 50′s styled … Continue reading

Posted in Advertising, Marketing | Tagged , , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading

Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | 1 Comment