Category Archives: Social Life

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

It’s that simple: KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights. Nice use of technology for marketing. Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles … Continue reading

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment

Facebook Year in Review 2013: show off your social profile this year!

A small side box appeared today in my Facebook profile page: it’s the Year in Review 2013. It’s a brand-new way for Facebook to give you a view over the past years showing you the most popular statuses you shared … Continue reading

Posted in Digital life, Facebook, Facebook Timeline, Social initiatives, Social Life, Social Media, Social network | Tagged , , , , , , , , | Leave a comment

Flickr announces new features, new look and 1 Terabyte of free space

Flickr gets new, huge and fantastic (again)! Yahoo’s CEO Marissa Mayer, after yesterday acquisition of Tumblr, gets a new score by revamping Flickr with the main release since 2005. What’s new: 1 Terabyte of free space for everyone, Ad free … Continue reading

Posted in Digital photography, Flickr, Online storage, Photo, Photography, Social Life, Social Media, Social network, Yahoo | Tagged , , , , , , , | Leave a comment

What does the modern marketer look like? Check this infographic

The marketing profession is changing. Check this cool infographic about what’s required, today, to work as a 2013-marketer: Part Artist, Part Scientist. [Via SalesForce Blog]

Posted in Business, Business Plan, Marketing, Social Life, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

Facebook introduces Cards: Gifts will never be so socially the same

As reported by Venturebeat, Facebook is introducing Cards, a sort of prepaid credit card for sending gifts – social gifts, actually. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the … Continue reading

Posted in Brand, Business, Business Model, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Financial, Shopping, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social value, Tech industry, User experience, Wall Street | Tagged , , , , , , , , | Leave a comment

Facebook introduces Graph Search: natural language search within the social network giant

Mark Zuckerberg introduces Graph Search. Looks like natural language searching will be soon available to all Facebook users! Check for more details on Graph Search here on Facebook Newsroom. During the live coverage provided by Mashable, an example search was: … Continue reading

Posted in Business, Business Model, Data mining, Data storage, Facebook, Facebook Advertising, Facebook App, Search engine, Social Life, Social Media, Social network, Social news | Tagged , , , , , | Leave a comment

Twitter Statistics 2012 by Beevolve: amazing results

As we’re reaching the end of 2012, we’re getting more and more “Year-stats”: social analysis tool Beevolve brings us a complete survey of more than 35 million Twitter accounts and some results are quite amazing. US Twitter users are 50/50 … Continue reading

Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Report, Research, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social value, Twitter, Twitter hashtag, Twitter tips | Tagged , , | Leave a comment

Facebook Messenger: users will be reachable by mobile phone number (Whatsapp anyone?)

As reported by Engadget, Facebook Messenger will become a sort of Whatsapp… [Via Endgadget]

Posted in Facebook, Facebook App, Facebook Pages, Mobile phone, social habits, Social Life, Social Media, Social network | Tagged , , | Leave a comment

Red Cross in the 21st century: donate for Sandy victims

USA has been hit by Sandy/aka Frankenstorm. The first message I got this morning (I live in Italy) on my iPhone while I was in the underground was from First Aid app by American Red Cross (check it here from … Continue reading

Posted in App world, Apple, Green, iOS, iPhone, News, Science, Smartphone, Social Era, Social initiatives, Social Life, Social Media, Social news, Social value, USA, User Engagement, User experience, Web 2.0 | Tagged , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment