Category Archives: Web 2.0

Red Cross in the 21st century: donate for Sandy victims

Posted on October 31, 2012 by Stefano

USA has been hit by Sandy/aka Frankenstorm. The first message I got this morning (I live in Italy) on my iPhone while I was in the underground was from First Aid app by American Red Cross (check it here from … Continue reading →

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Posted in App world, Apple, Green, iOS, iPhone, News, Science, Smartphone, Social Era, Social initiatives, Social Life, Social Media, Social news, Social value, USA, User Engagement, User experience, Web 2.0 | Tagged , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

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Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

Even Social Media needs have a hierarchy: check what social network is fulfilling them

Posted on February 21, 2012 by Stefano

Twitter, Facebook, Linkedin and Tumblr all fulfill some special need (we don’t even know of, mostly) every day of our life. Here’s some pretty view of all social networks from the most basic psychological needs point of view – and … Continue reading →

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Posted in Case Study, Facebook, Facebook Pages, Infographic, Linkedin, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Twitter, User Engagement, User experience, Viral marketing, Web 2.0 | Tagged , , , , , , , | Leave a comment

Hubspot’s Facebook for business guide – for free!

Posted on January 7, 2012 by Stefano

Never dimiss a free meal! Hubspot is giving for free this How to Use Facebook for Business 35-pages guide. Ok… you may know all the tricks of the trade, but this free guide may still be a good starting point … Continue reading →

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Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, Entrepreneurship, Facebook, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Free guide, How-to, Mobile marketing, School, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Startup, Tech industry, User Engagement, User experience, Web 2.0, Web Marketing | Tagged , , , , , | Leave a comment

Loyalty programs and travel: travel startup Topguest acquired by ezRez

Posted on December 15, 2011 by Stefano

As reported by TheClickBiz.com, ezRez Software, Inc has just acquired still-startupping firm Topguest. Topguest works with loyalty and rewards programs such as Hilton HHonors, Priority Club, Wyndham Rewards, United MileagePlus and Caesars Total Rewards and with social networks including Facebook, … Continue reading →

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Posted in Business, Business Model, Case Study, Social marketing, Social Media, Startup, Travel, User Engagement, Web 2.0 | Tagged , , , , , , , | Leave a comment

Infographic: the whole social media world seen as a prism

Posted on December 12, 2011 by Stefano

ethority.de a German social media consultancy, comes this prism breaking out the social media world into sub-categories. I think it’s great and does a great job of sorting out all social players each by its business area. [Via ethority.de]

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Posted in Facebook, Facebook Pages, Facebook Pages for Business, Google, Google+, Infographic, Job search, Linkedin, Magazine, Marketing, Microsoft, MySpace, SEO, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Startup, Stock market, Tech industry, Twitter, Uncategorized, Web, Web 2.0, Web 3.0, Web design, Web Marketing, Youtube | Tagged , , , , , , , | Leave a comment

Facebook Timeline and Twitter Brand Pages: the hottest social updates

Posted on December 9, 2011 by Stefano

The new hot topics in the last two days: Facebook Timeline: love it or hate it, that’s how your Facebook profile (and mine as well) is gonna be like. A streamlined and time-oriented timeline (that is!) User experience has changed … Continue reading →

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Posted in Advertising, App world, Brand, Business Model, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google+, Marketing, Media, Mobile advertisement, Mobile marketing, News, Online advertisement, Report, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Adam Ostrow 2012 forecast about advertising and media

Posted on December 9, 2011 by Stefano

Mashable‘s Adam Ostrow tries to predict 2012 trends in the post 5 Key Digital Media and Advertising Trends for 2012 The top 5? Social Curation and Mobile Will Drive Growth for Media Organizations The Impact of the Second Screen on … Continue reading →

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Posted in Advertising, Coviewing, Internet TV, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , | Leave a comment

Two great iOS apps updates: Box.net and Flipboard

Posted on December 8, 2011 by Stefano

As reported by our friends at theifile.com two of the essential apps all iOS users must have just released their latest (and still best) updates ever! Flipboard: one of my favorite social media aggregator, now available for iPhone too (and … Continue reading →

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Posted in App world, Business, Cloud, Cloud computing, Digital media, iOS 5, iPad 2, iPhone, News, Online storage, Social Media, Social network, Social news, Tech industry, Web 2.0, Web 3.0 | 1 Comment

A creative Google+ vs. Facebook video

Posted on August 3, 2011 by Stefano

Google+ is now the buzzword and most people are both thrilled and still trying to sort things out with it. Besides that and who’s running the best (or next) social network in the world, watch this viral video explaining what’s … Continue reading →

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Posted in Facebook, Gmail, Google, Google Plus, Social marketing, Social Media, Social network, Tech industry, Viral marketing, Viral video, Web 2.0, Web design, Youtube | Tagged , , , , | Leave a comment