Tag Archives: Apple

Apple’s #BendGate has sparkled several bright marketing and fun ideas!

Ok, there’s too much hype about the recent iPhone 6+ #BendGate: supposedly, some iPhone 6+ early users reported bending and/or cracking of the brand new giant iPhone. Be it true or not (too much speculations and little investigation), the #BendGate, … Continue reading

Posted in Advertising, Fun, Gadget, iOS, iPhone, Marketing, Media, Mobile phone, Social Life, Social marketing, Social Media, Social news, Social value, Tech industry, Technology, Twitter, Twitter hashtag, Web Marketing | Tagged , , , , , , , | Leave a comment

Ikea Catalogue becomes bookbook: a great Apple-spoofing video (and a great marketing tool too!)

Once again we’re getting the 2015 Ikea Catalogue filled with (nice) pictures, products and suggestions. Ikea Catalogue is not just the Ikea’s best selling item (even though it’s free) beyond meatballs and Billys shelves, it’s a dramatically powerful marketing tool. … Continue reading

Posted in Case Study, Digital media, Ikea, Marketing, Mobile advertisement, Mobile marketing, Video, Web Marketing, Youtube | Tagged , , , , , | Leave a comment

Venus: Steve Jobs’ sleek super-yacht spotted in Venice

Venice is a such a nice place to reach with your own boat or yacht – provided you have one. Last week I spotted this gorgeous 260ft-long super yacht in Venice, Riva degli Schiavoni (the place where private luxury boat … Continue reading

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Concept commercial: how Apple though 1997 would be as seen from 1987…

This is actually computing archaeology… Here comes a concept commercial (never aired, AFAIK) from Apple with a very curious forecasting of 10 years from… 1987. This is how John Sculley (along with all the guys running Apple those days) imagined … Continue reading

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An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

The future of shopping and online retailers – according to Newsweek

Newsweek’s current issue features a nice story by Megan McCardle about shopping, selling and the future of retailers – online too. The article deals with Amazon, Best Buy and a lot more. Sales were $12.1 billion in the third quarter … Continue reading

Posted in Advertising, Apple, Best Buy, Business, Business Intelligence, Business Model, Business Plan, Economy, Tech industry, Technology, Walmart, Web Marketing | Tagged , , , | Leave a comment

Apple’s new Spaceship Campus: some details and some fun

As reported by Wired (and several others) the Apple’s galactic headquarters will house nearly 13,000 astronauts -er, employees by 2015. This is what it will look like: And this, according to joyoftech.com, is what’s inside (of course, these are just … Continue reading

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Remembering Steve: one year later Apple’s tribute

One year later… This is the message from Tim Cook on Apple’s home page. How much has gone through in this year, not only in Apple’s history? Check Apple’s web site for the memorial video with some awesome (black and … Continue reading

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Older Airport Express is unsupported Airport Utility under Mountain Lion? No problem, get this fix!

I still use my old (1st-gen) Airport Express with all my Wi-Fi stuff. I bought it back in 2004 when it was first released, and never regretted purchasing it. Now, in 2012, it’s Mac OS X Lion and Mountain Lion … Continue reading

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iPhone 5 candid camera video – awesome!

iPhone 5 craziness has taken over the world! Here comes an awesome candid camera – don’t laugh! It could be you in front of an Apple Store! [Via Orson Blog]

Posted in App world, Apple, Digital life, Digital media, Digital video, Fun, iOS 6, iPhone | Tagged , , , , , , | Leave a comment