Category Archives: Business

What does the modern marketer look like? Check this infographic

Posted on April 27, 2013 by Stefano

The marketing profession is changing. Check this cool infographic about what’s required, today, to work as a 2013-marketer: Part Artist, Part Scientist. [Via SalesForce Blog]

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Posted in Business, Business Plan, Marketing, Social Life, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

Posted on March 28, 2013 by Stefano

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading →

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Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Learning curve, taking risks and entrepreneurship

Posted on February 8, 2013 by Stefano

This graphic really rocks! How much do we really learn by taking risks? [Via Founders and Founders]

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Posted in Business, Business Model, Business Plan, Case Study, Entrepreneurship, Infographic, Startup | Tagged , , , | Leave a comment

Foursquare meets business users with ‘Foursquare for Business’ App

Posted on February 4, 2013 by Stefano

News from the check-in king: Foursquare For Business, an iOS app designed to let business owners manage specials and view analytics. Foursquare for Business, introduced on Tuesday, promises to let businesses attract customers by posting “beautiful photo updates, view recent … Continue reading →

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Posted in Advertising, App world, Apple, Brand, Business, Business Intelligence, Case Study, Facebook, FourSquare, Geotagging, Social Media, Social network, Social survey, Social value | Tagged , | Leave a comment

Facebook introduces Cards: Gifts will never be so socially the same

Posted on January 31, 2013 by Stefano

As reported by Venturebeat, Facebook is introducing Cards, a sort of prepaid credit card for sending gifts – social gifts, actually. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the … Continue reading →

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Posted in Brand, Business, Business Model, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Financial, Shopping, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social value, Tech industry, User experience, Wall Street | Tagged , , , , , , , , | Leave a comment

Kim Dotcom new venture, Mega, opens: welcome to a new cloud storage service

Posted on January 20, 2013 by Stefano

Internet Millionaire Kim Dotcom has just opened Mega.co.nz, a new cloud storage service which gives (for free) 50 GB of cloud space. (read his story for more details!) I just managed to apply and get a brand new account; according … Continue reading →

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Posted in Business, Business Model, Cloud, Cloud computing, Marketing, Media, Online storage | Tagged , , , , , | Leave a comment

Facebook introduces Graph Search: natural language search within the social network giant

Posted on January 15, 2013 by Stefano

Mark Zuckerberg introduces Graph Search. Looks like natural language searching will be soon available to all Facebook users! Check for more details on Graph Search here on Facebook Newsroom. During the live coverage provided by Mashable, an example search was: … Continue reading →

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Posted in Business, Business Model, Data mining, Data storage, Facebook, Facebook Advertising, Facebook App, Search engine, Social Life, Social Media, Social network, Social news | Tagged , , , , , | Leave a comment

LinkedIn marks 200 million members milestone

Posted on January 15, 2013 by Stefano

As reported by SearchEngineWatch, LinkedIn has just reached the 200 million members milestone, almost one-fifth of Facebook users and as much as Twitter. How does a professional and job-oriented social network stack up against the current economic downturn and unemployment … Continue reading →

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Posted in Business, Business Model, Data mining, Digital life, Digital media, Economy, Entrepreneurship, Facebook, Hiring, Job search, Job seeking, Linkedin, Social Media, Social network | Tagged , , , , | Leave a comment

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Posted on December 23, 2012 by Stefano

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading →

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Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

The future of shopping and online retailers – according to Newsweek

Posted on December 20, 2012 by Stefano

Newsweek’s current issue features a nice story by Megan McCardle about shopping, selling and the future of retailers – online too. The article deals with Amazon, Best Buy and a lot more. Sales were $12.1 billion in the third quarter … Continue reading →

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Posted in Advertising, Apple, Best Buy, Business, Business Intelligence, Business Model, Business Plan, Economy, Tech industry, Technology, Walmart, Web Marketing | Tagged , , , | Leave a comment