Category Archives: Fast food

McDonald’s Drink Days experiential marketing: 4,000 CDN $ truly frozen coins

Posted on August 7, 2011 by Stefano

Ok, this has nothing to do with social media, digital media or social networks – it’s all conventional, real-world experience. In order to promote Dollar Drink Days, McDonald’s Canada set up this experiment. The place: an Alberta summer beach party … Continue reading →

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Posted in Advertising, Brand, Fast food, Marketing, McDonald's, Social gaming, Social initiatives, Social marketing, Social Media, User Engagement | Tagged , , , , | Leave a comment

SCVNGR: a location-based gaming platform that’s Foursquare plus a lot of fun – and a great marketing idea too!

Posted on June 22, 2011 by Stefano

SCVNGR is a location-based gaming platform –- there are challenges at every venue, and businesses can also “script” their own challenges. Customers can do challenges (take a photo, eat a certain dish) to earn points, which are redeemable for real-world … Continue reading →

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Posted in App world, Apple, Fast food, Marketing, Mobile gaming, Mobile marketing, Social gaming, Social initiatives, Social marketing, Social Media, Social network, Social survey, Startup, User survey, Viral marketing, Web Marketing | Tagged , , , , , , , | Leave a comment

McDonald’s nice marketing idea: Pick’n'Play with smartphones, watch on wall videos – and get a free lunch too!

Posted on June 15, 2011 by Stefano

People may do anything for a free lunch (don’t mind “There ain’t no such thing as a free lunch”) these days – or just to have fun? Even stare at an interactive billboard outside a McDonald’s in Stockholm and play … Continue reading →

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Posted in App world, Brand, Fast food, iPad, iPad 2, iPhone, Marketing, McDonald's, Mobile marketing, News, Online advertisement, Smartphone, Social initiatives, Social marketing, Social Media, Social survey, User survey, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment