Tag Archives: Social gaming

ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the ‘Free Throw’ tournament

Posted on May 1, 2012 by Stefano

German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could … Continue reading →

Posted in Android, App world, Augmented reality, Case Study, Facebook, Facebook App, Fun, Gaming, Online Gaming, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, User Engagement, User experience, Videogames | Tagged , , , , , , , , | Leave a comment

Social games: the right – and social way- to engage people

Posted on June 28, 2011 by Stefano

Social gaming is – and should be considered – the new weapon of social media wave. SocialMediaToday reports about social gaming, some cool examples and good practics for almost evey businesses. Games have always been known for their ability to … Continue reading →

Posted in Economy, Facebook, Social marketing, Social Media, Social network, Social survey | Tagged , , , , | Leave a comment

SCVNGR: a location-based gaming platform that’s Foursquare plus a lot of fun – and a great marketing idea too!

Posted on June 22, 2011 by Stefano

SCVNGR is a location-based gaming platform –- there are challenges at every venue, and businesses can also “script” their own challenges. Customers can do challenges (take a photo, eat a certain dish) to earn points, which are redeemable for real-world … Continue reading →

Posted in App world, Apple, Fast food, Marketing, Mobile gaming, Mobile marketing, Social gaming, Social initiatives, Social marketing, Social Media, Social network, Social survey, Startup, User survey, Viral marketing, Web Marketing | Tagged , , , , , , , | Leave a comment