ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the ‘Free Throw’ tournament

German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country…
So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born.

Users could connect their phone directly to the billboard, essentially turning it into a virtual basketball, to take 3 “Free Throws” in the competition and emulate german basket star Dirk Nowitzki.
Leveraging Facebook Connect along with a mobile (iOS + Android) app, the installation allowed for easy live broadcast to friends and family along with a wall post of you in action shooting virtual basketballs on Facebook.

Results?
More than 21,000 users, more than 2,800 active players, some 8,000 Likes… and one broken iPhone!

A pretty cool idea, a great user-engagement result and an installation I suspect we’ll see more and more like this…

[Via DigitalBuzz]

This entry was posted in Android, App world, Augmented reality, Case Study, Facebook, Facebook App, Fun, Gaming, Online Gaming, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, User Engagement, User experience, Videogames and tagged , , , , , , , , . Bookmark the permalink.

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