Category Archives: Marketing

SNCF (French railways) marketing: Europe? It’s just next door

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

Apple’s #BendGate has sparkled several bright marketing and fun ideas!

Ok, there’s too much hype about the recent iPhone 6+ #BendGate: supposedly, some iPhone 6+ early users reported bending and/or cracking of the brand new giant iPhone. Be it true or not (too much speculations and little investigation), the #BendGate, … Continue reading

Posted in Advertising, Fun, Gadget, iOS, iPhone, Marketing, Media, Mobile phone, Social Life, Social marketing, Social Media, Social news, Social value, Tech industry, Technology, Twitter, Twitter hashtag, Web Marketing | Tagged , , , , , , , | Leave a comment

KLM High Five: street guerrilla marketing joining NewYorkers and Amsterdammers

It’s that simple: KLM encouraged people in Amsterdam to high five strangers in New York for a chance to win flights. Nice use of technology for marketing. Touch-(or slap-)screens in Amsterdam and New York allowed perfect strangers – 3,600 miles … Continue reading

Posted in Advertising, Guerrilla Marketing, Marketing, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social initiatives, Social Life, Social marketing, Web Marketing | Tagged , , , , , | Leave a comment

Ikea Catalogue becomes bookbook: a great Apple-spoofing video (and a great marketing tool too!)

Once again we’re getting the 2015 Ikea Catalogue filled with (nice) pictures, products and suggestions. Ikea Catalogue is not just the Ikea’s best selling item (even though it’s free) beyond meatballs and Billys shelves, it’s a dramatically powerful marketing tool. … Continue reading

Posted in Case Study, Digital media, Ikea, Marketing, Mobile advertisement, Mobile marketing, Video, Web Marketing, Youtube | Tagged , , , , , | Leave a comment

Wacky Races-inspired TV Commercial Ad by Peugeot 208 GTI

You may remember Wacky Races cartoon from the 60s (or you may not). Now, in 2013, Peugeot Brazil is releasing this Wacky Races-inspired TV commercial ad, made by Young & Rubicam with Partizan advertising agency, for its brand new Peugeot … Continue reading

Posted in Car, Marketing, Television, TV ads, Video, Youtube | Tagged , , , , , , , , | Leave a comment

What does the modern marketer look like? Check this infographic

The marketing profession is changing. Check this cool infographic about what’s required, today, to work as a 2013-marketer: Part Artist, Part Scientist. [Via SalesForce Blog]

Posted in Business, Business Plan, Marketing, Social Life, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Kim Dotcom new venture, Mega, opens: welcome to a new cloud storage service

Internet Millionaire Kim Dotcom has just opened Mega.co.nz, a new cloud storage service which gives (for free) 50 GB of cloud space. (read his story for more details!) I just managed to apply and get a brand new account; according … Continue reading

Posted in Business, Business Model, Cloud, Cloud computing, Marketing, Media, Online storage | Tagged , , , , , | Leave a comment

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading

Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

QR Code Shopping in subway stations in Milan, Italy: klikkapromo.it introduces virtual supermarkets

On January I wrote about South Korea’s Tesco big hit with QR Code shopping concept. Today I spotted in Milan, Italy, a similar idea where an italian discount-hunting website, klikkapromo.it, is promoting several goods along with QR-Code. The idea is … Continue reading

Posted in Business, Business Model, Case Study, Digital life, Digital media, Italy, Marketing, Mobile advertisement, Mobile marketing, Mobile phone, Online shopping, QR Code | Tagged , , , , , , | Leave a comment