Tag Archives: User Engagement

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

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Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the ‘Free Throw’ tournament

Posted on May 1, 2012 by Stefano

German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could … Continue reading →

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Posted in Android, App world, Augmented reality, Case Study, Facebook, Facebook App, Fun, Gaming, Online Gaming, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, User Engagement, User experience, Videogames | Tagged , , , , , , , , | Leave a comment

What is actually social data value? What is the value of a single “social-bit”?

Posted on April 11, 2012 by Stefano

What is the value of a tweet? How much does Yelp value a review? As a participant in the social media economy, how much value does your participation create for companies like Facebook and LinkedIn? Here comes a pretty infographic … Continue reading →

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Posted in Business, Business Intelligence, Business Model, Business Plan, Case Study, Infographic, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Social value | Tagged , , , , , | Leave a comment

Sport+TV? Here’s some unbiased opinion about the future

Posted on April 8, 2012 by Stefano

How will TV evolve? How will social TV change all this? ParisLemon says the future is iPad, its ability to watch a game and check all scores etc. I say the future is somewhere in the Social TV zone, where … Continue reading →

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Posted in Internet TV, iPad, Social Era, Social Media, Social network, Social news, Social TV | Tagged , , , , | Leave a comment

Social Media world in 2011 by numbers – a video infographic with a lot of amazing data!

Posted on December 31, 2011 by Stefano

2011 is about to end so, all people using social networks (any kind) may be asking “how much has social media grown this year (and changed our lives)”? The answer: this video infographic shows all the latest facts & figures … Continue reading →

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Posted in Brand, Business, Business Model, Case Study, Digital life, Digital media, Digital photography, Digital video, Facebook, Google, Google Plus, Google+, Infographic, Mobile gaming, Report, Social gaming, Social Life, Social marketing, Social Media, Social network, Social survey, Twitter, User Engagement, User experience, User survey, Video, Youtube | Tagged , , , , , , | Leave a comment

Facebook Timeline and Twitter Brand Pages: the hottest social updates

Posted on December 9, 2011 by Stefano

The new hot topics in the last two days: Facebook Timeline: love it or hate it, that’s how your Facebook profile (and mine as well) is gonna be like. A streamlined and time-oriented timeline (that is!) User experience has changed … Continue reading →

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Posted in Advertising, App world, Brand, Business Model, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google+, Marketing, Media, Mobile advertisement, Mobile marketing, News, Online advertisement, Report, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment